Aradhana Mathur

Communications Manager

Delhi, India6 yrs 6 mos experience

Key Highlights

  • Expert in employer branding and strategic communications.
  • Proven track record in multimedia campaign execution.
  • Strong background in stakeholder engagement and content creation.
Stackforce AI infers this person is a Communications Specialist with expertise in Media and Branding for Nonprofit and Corporate sectors.

Contact

LinkedIn

Skills

Core Skills

Media StrategyCommunicationsEmployer BrandingStrategic CommunicationsCorporate CommunicationsProject ManagementTv Production

Other Skills

AdvocacyBrand PositioningBrandingCapacity BuildingClient SupportCommunity ManagementContent CreationContent CurationContent WritingCorporate Social ResponsibilityCreative DesignCreative WritingEvent OrganizationIntegrated Communication StrategiesMedia & Communications

About

As a seasoned Media, Communications & Branding professional, I leverage my expertise in Corporate Communications (External & Internal), Social Media Management, and Creative Content Creation to drive engagement, inspire action, and foster meaningful connections. With a Master's in Development Communication from AJK Mass Communication Research Centre, Jamia Millia Islamia, coupled with over 5 years of experience, I've honed my skills in Employer Branding, Trans-media Campaigning, Stakeholder Management, and Creative Collateral Creation. My experience in Video Production & Photography enables me to craft compelling visual narratives, while my expertise in Social & Behavior Change Communication and C4D (Communication for Development) allows me to create impactful campaigns that drive positive change. In my most recent role as Communications Specialist at Cargill, I have spearheaded employer branding initiatives for India and supported other APAC countries, leveraging social media, creative writing, and storytelling skills to captivate and motivate internal and external audiences. Previously, I worked as a Communication Officer at IPE Global Limited, developing comprehensive communication strategies for development projects, and as a Senior Associate, Communications at SaveLIFE Foundation, contributing to pioneering road safety projects through innovative communication strategies and materials. My internship experiences include supporting the United Nations Resident Coordinator's Office in India, SEEDS and Network 18, among others, where I have created multimedia content for their key projects. With a passion for creative storytelling and a commitment to driving positive impact, I continue to push the boundaries of effective communication

Experience

Kpmg india

Specialist

Sep 2024 – Present · 1 yr 6 mos · Mumbai · On-site

  • 1. Working in KPMG's Government & Public Sector Advisory wing as a media & communications specialist. Provide strategic media and communications support as a consultant to the Maharashtra Police’s Highway Safety Department under ADGP (Traffic).
  • 2. Drive public awareness initiatives on road safety by developing and executing multimedia campaigns for statewide government awareness programs aimed at reducing highway crashes.
  • 3. Curate content and creatives for clients’ social media platforms, managing engagement and amplifying outreach, while handling analytics to optimize performance.
  • 4. Support the creation of creative collaterals, including booklets and mass awareness materials, to promote road safety across Maharashtra.
  • 5. Manage collaborations and partnerships with corporates and NGOs on behalf of the department, fostering synergies to enhance the impact of safety initiatives.
  • 6. Offer comprehensive client support, ensuring seamless execution of communication strategies and day-to-day operations.
  • 7. Provide visual documentation support for internal KPMG teams, assisting in bid management and market-related needs.
Media & CommunicationsStrategic Media SupportMultimedia CampaignsSocial Media ManagementContent CreationClient Support+2

Cargill

Communications Specialist

Oct 2022 – Sep 2024 · 1 yr 11 mos · Bengaluru, Karnataka, India

  • 1. Spearhead Employer Branding for Cargill India Enterprises (Cargill Business Services, Cargill Food & Bio and Cargill Animal Nutrition & Health), heightening brand recognition among external stakeholders.
  • 2. Develop and implement strategies to shape Cargill India's Employee Value Proposition (EVP), ensuring alignment with global and regional brand objectives.
  • 3. Craft compelling narratives for corporate social media channels, captivating audiences and boosting brand visibility for India & other APAC countries.
  • 4. Lead brand positioning initiatives by submitting award nominations for Cargill India at prestigious forums, showcasing achievements not only for the organization but also for our Leadership & exceptional colleagues.
  • 5. Overseeing vendor management for the creation of various multimedia campaigns, corporate film production, etc. ensuring seamless execution and high-quality deliverables within specified timelines and budgets.
  • 6. Managing various diversity branding initiatives on external platforms, utilizing innovative communication strategies to attract talent.
  • 7. Design and curate dynamic communication collaterals, including banners, standees, backdrops, leaflets, flyers, notebook inserts, etc.
Employer BrandingCorporate CommunicationsSocial Media CommunicationsCreative WritingBrand PositioningVendor Management+1

Ipe global limited

Communication Officer

Sep 2021 – Sep 2022 · 1 yr · New Delhi, Delhi, India

  • 1. Managed corporate and project websites, overseeing regular updates, website content writing and leading the revamp of the corporate website with in-depth wireframing for each section to elevate online presence and user engagement.
  • 2. Leading social media content creation and analytics, crafting engaging posts, implementing posting schedules, and analyzing metrics to optimize reach and engagement with target audiences.
  • 3. Provided strategic direction for conceptualizing, curating content, and facilitating design for various internal and external collaterals, including project reports, newsletters, and coffee table books, ensuring alignment with organizational objectives.
  • 4. Collaborated with cross-functional teams to develop and execute integrated communication strategies, leveraging multimedia platforms to amplify organizational messaging and initiatives.
  • 5. Spearheaded communication and branding initiatives for diverse public and private sector clients such as NITI Aayog, USAID, UNICEF, etc. effectively showcasing project impacts and fostering stakeholder engagement.
Website ManagementSocial Media Content CreationIntegrated Communication StrategiesProject ManagementCorporate Communications

Savelife foundation (slf)

2 roles

Senior Associate, Communications

Promoted

Apr 2021 – Sep 2021 · 5 mos

  • 1. Spearheaded transmedia campaigns for pioneering projects like Zero Fatality Corridor and Tactical Urbanism Trials, ensuring comprehensive reach and impact across multiple platforms.
  • 2. Developed and executed branding and media campaigns for various clients such as Škoda Auto Volkswagen, Mahindra, Vodafone, and BSES Rajdhani, driving visibility and engagement.
  • 3. Curated content and creative campaigns for public sector partners including the Health Department of the Delhi Government, Maharashtra State Road Development Corporation Limited, and UP Police, aligning messaging with organizational objectives and government priorities.
  • 4. Produced short films and did visual documentation for SLF events, trainings, conferences, and projects, effectively capturing and showcasing key initiatives and milestones.
  • 5. Managed and curated content for SLF's social media handles, fostering engagement and awareness among stakeholders.
  • 6. Oversaw SLF's tech base, including website, applications, and other tech assets, ensuring optimal functionality and user experience.
Transmedia CampaignsBrandingMedia CampaignsContent CurationVisual DocumentationMedia Strategy+1

Media & Communications Officer

Sep 2019 – Apr 2021 · 1 yr 7 mos

Visual CommunicationSocial Media CommunicationsWeb Content WritingCommunications

Social empowerment and economic development society (seeds)

Program and Communications Intern

Dec 2018 – Jan 2019 · 1 mo

  • 1. Developed Social Media Strategy to increase visibility of the organization Supported collateral development such as newsletters and flyers.
  • 2. Created media content such as short videos, testimonial series, etc. for their key projects
Social Media StrategyMedia Content Creation

Undp

Communications Intern

Jun 2018 – Jul 2018 · 1 mo · New Delhi, Delhi, India

  • 1. Assigned to the UNRCO’s Communications Unit as Intern.
  • 2. Assisted in organizing the ONE UN EXHIBIT for World Environment Day hosted by India
  • 3. Supported mobilization for Women Transforming India Awards campaign Live reporting for UN India’s Yoga Day, Mandela Day and many more organised at external forums for official social media channels.
  • 4. Provided web backend support with content writing CMS management for new UN India Website
Content WritingEvent Organization

All about seniors magazine

Reporter

Sep 2016 – Jan 2017 · 4 mos · New Delhi, Delhi, India

  • 1. Principal content writer and trainee reporter for 4 monthly magazines.
  • 2. Conducted interviews and live reporting for various company organized events.
Content WritingReporting

Dilli news 7 -newspaper

Reporting Intern

Jul 2015 – Aug 2015 · 1 mo · West Delhi, Delhi, India

  • Reported multiple soft stories and formulated lifestyle page with nine feature stories with by-lines
Content WritingTranscribing

Cnn-news18

Editorial Intern

Jun 2015 – Jul 2015 · 1 mo · Noida, Uttar Pradesh, India

  • Network 18 Group, FILMCITY, Noida
  • Responsible for transcribing for various shows on the channel
  • Managed guest coordination for daily debate show, ‘Aaj Ka Mudda’
Content Writing

Timespro

Digital Marketing Intern

Jun 2014 – Jul 2014 · 1 mo · Greater Delhi Area

TV ProductionCommunications

Education

Jamia Millia Islamia

Master of Arts - MA — Development Communication

Jan 2017 – Jan 2019

Guru Gobind Singh Indraprastha University

Bachelor of Arts - BA — Journalism and Mass Communication

Jan 2013 – Jan 2016

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