Mar 2025 – Present · 1 yr · Mumbai, Maharashtra, India · On-site

Mar 2025 – Present · 1 yr · India · Hybrid

Jun 2023 – Present · 2 yrs 9 mos · India

• Kaatil aims to expand the reach of spicy food and introduce international condiments made exclusively from Indian chillies, catering to various levels of heat. Their goal is to simplify the purchasing process by providing customers with a clear understanding of the heat levels through a numerical naming system. The focus is on showcasing a wide range of chilli varieties from different regions in India, making them available in bottled form.
• Time to bring #HEATFOREVERYONE!

Apr 2022 – Present · 3 yrs 11 mos · India

• flutrr is India's first multilingual, safe and inclusive dating app that provides a delightful dating experience in one’s own language, catering to the youth of 'Bharat'. The multilingual UI experience of flutrr enables users to experience online dating in their preferred language(s).

Mar 2022 – Present · 4 yrs · India

• WickedGüd is on a mission to unjunk India & the World one kitchen at a time, by offering Wicked Taste & Güd Ingredients.
• Shilpa Shetty invests Rs 2.25 crore in Shark Tank fame WickedGud:
• https://economictimes.indiatimes.com/small-biz/sme-sector/shilpa-shetty-invests-rs-2-25-crore-in-shark-tank-fame-wickedgud/articleshow/100247530.cms

Oct 2021 – Present · 4 yrs 5 mos · Mumbai, Maharashtra, India · On-site

Feb 2018 – Present · 8 yrs 1 mo · Mumbai, Maharashtra, India · Hybrid

Aug 2017 – Present · 8 yrs 7 mos · Mumbai, Maharashtra, India · On-site

Jan 2015 – Feb 2025 · 10 yrs 1 mo · Mumbai Metropolitan Region

• About Schbang:
• Schbang is a Mumbai-headquartered integrated solutions agency founded in 2015.
• We have a team of 1150 members in about 8 years and also launched our second office in Bangalore in 2017 and our Delhi setup in December 2020.
• 'The Whole Shebang'​ is a colloquial phrase. Schbang, is a testament to the fact that an agency should help the client see completeness. As founders, we strongly believe that it is our job as agency partners to be able to help brands converge all mediums.
• Services Offered:
• Social Media Marketing, Website & Application Design and Development, Branding, Media Planning & Buying, Video Production, Marketing Strategies, Digital Media Marketing, Search Engine Optimization, Search Engine Marketing, Event Management and Influencer Management & PR
• Key Accounts:
• Godrej Nature's Basket, Goodknight, Fevicol, Fevikwik, Dr. Fixit, BBLUNT, Godrej Properties, Godrej Expert, Ashok Leyland, Asian Paints Nilaya, Baskin Robbins, VISA, Castrol Biking, Castrol Activ, Finolex, Garnier White Complete, Hamleys, HayGroup, Hobby Ideas, Jet Privilege, Kaya Skin Clinic, Lakme, LinkedIN, Lodha Builders, Cipla, Mattel, Perfetti, Philips LED, Safolla Multi-Grain, Syska, RAW Pressery, Himalaya, Deltin, Britannia, Crompton, ASUS, Amazon Prime, Kotak 811, Fiama, Johnson & Johnson.

Jul 2013 – Dec 2014 · 1 yr 5 mos

• Key Responsibilities:
• Responsible for setting up the office from scratch which also included looking for the office space and overlooking its renovation
• Replicating the culture of Foxymoron Mumbai in the Gurgaon office to ensure the ethos of the agency remain seamless
• Recruiting the founding team comprising of Senior Strategy Managers, Admin Head, HR Head and Creative Head
• Building business by actively pitching for new clients
• Responsible for balance sheets and P&Ls of the company
• Heading the strategy and planning for all 13 retainer brands
• Periodical Reporting back to Foxymoron HQ in Mumbai on the progress of the company
• Key Achievements:
• Among the youngest Business Heads for a National Agency at the age of 23
• Pitched and won 13 retainer brands in the first year
• Expanded to a second office after 13 months of operation
• Achieved a revenue of 6 crore+ in 15 months
• Handled a team of 40 people across verticals like Creative, Content, Strategy, Design, Media and Video
• Key Accounts:
• Viber India, The Body Shop, British Paints, Celkon Mobile, Cotton Council International, ixigo.com, Jim Beam, McVitie's, Nutrela, Phoenix Market City Chennai, Red FM, Videocon Telecom, Jukaso Hotels
• Key Campaigns Executed:
• #VibeTheGoal campaign for Viber India, in association with YUWA - a girl's football program for underprivileged kids. Managed to raise over 10 lakh Rupees to fund the girl's education and football equipment
• Successfully launched ‘Viber Public Chats’ (Viber’s Social Media feature) by engaging over 100 celebrities, sports personalities, political parties, companies and bloggers
• 'Dabba Ke Bajaa' campaign for Red FM during the Lok Sabha elections
• Cottonwalla campaign for the Cotton Council International. Organically received over 500,000 views on the campaign video
• Helped The Body Shop India strengthen their digital presence via Bloggers and positively impacted e-commerce sales through their website

Aug 2012 – Jun 2013 · 10 mos

Apr 2011 – Jul 2012 · 1 yr 3 mos

• Key Responsibilities:
• Responsible for interacting with clients, understanding briefs, campaign management, client servicing, monthly evaluation and discuss solutions to enhance the brand’s position
• Strategizing on monthly digital marketing plans to drive revenue and brand awareness
• Manage and oversee the Integrated Solutions Strategist execute the online projects and offline campaigns and activities that might be required as per the promotional strategy
• Supervise the execution and responsibilities of the Integrated Solutions Strategists
• Monitor and analyse media trends in order to deliver successful client centric campaigns
• Creation and monitoring of daily task lists of team members
• Take regular feedback from the client regarding the quality of work and areas of improvement
• Thorough knowledge of the plan in hand for accounts under your purview
• Detailed knowledge of the design strategy formulated for different brands
• Effective and timely implementation of strategies
• Communicate and represent the brand from the design perspective, in and outside the design team
• Interact with clients to understand the brief, discuss solutions and to regularly update them on the progress of various activities
• Key Accounts: Bacardi, Bournville, Cartoon Network, Dewar's, Eristoff, Foster's, Garnier Men, Garnier Pure Active, Garnier Fructis, Garnier Light, High Street Phoenix, The Comedy Store, Impresario Group.

Nov 2010 – Mar 2011 · 4 mos

• Interacting with clients to understand the briefs, creation of content, execution on the various digital platforms (Facebook, Twitter, LinkedIn, Instagram, Pinterest) along with and offline campaigns and activities that might be required as per the promotional strategy
• Generating a statistical report to inform the client about the progress of their brand
• Servicing the client to ensure maximum satisfaction
• Coordination with the Internal Departments like Tech, Media and Motion Pictures for all the Brand requirements from planning till execution and follow up with the team
• Creation and Execution of Brand Strategy, Content and Ads for brands across the Digital assets
• Maintenance of the brand profiles on all Social Media platforms
• Key Accounts: AEGON Religare Life Insurance, The Comedy Store, Bubbaloo Chewing Gum, Bring BQC Back, Cadbury Eclairs, Manchester United Cafe.
• Key Campaigns Executed:
• Bring BQC Back - a youth movement to bring the show back on Television

Jun 2010 – Oct 2010 · 4 mos · Mumbai Metropolitan Region