Apr 2023 – Apr 2025 · 2 yrs · Bengaluru

• 1. Lead always-on end-to-end marketing campaigns to drive new customer
• acquisitions, lead generation, and brand awareness
• 2. Drive the messaging and execution for marketing campaigns to accelerate sales pipeline
• 3. Manage marketing budgets and alliance partnerships in line with business objectives
• 4. Lead end-to-end execution of channel co-marketing campaigns and
• partner enablement programs

Jul 2021 – Apr 2023 · 1 yr 9 mos · Bengaluru, Karnataka, India

• Built the content marketing strategy to acquire, engage and retain customers for Freshdesk
• Researched and experimented with new PLG models to drive customer acquisition
• Led content creation and distribution to support lead generation programs globally
• Collaborated with the Digital Marketing, SEO, and Product teams on growth marketing initiatives
• Managed the monthly newsletter for Freshdesk blog subscribers
• Managed the Freshdesk Youtube channel and generated 300x leads using video SEO tactics

Aug 2020 – Jul 2021 · 11 mos

• Managed external agency partners to align media campaigns to market priorities
• Coordinated with Campaign Managers to align digital messaging to industry needs
• Worked with business units to translate business objectives to performance-based media plans
• Responsible for content audits to ensure adherence to compliance processes and business objectives
• Collaborated with Digital Strategists to evaluate the user journey and design content strategy to drive brand visibility across digital media
• Managed ISA social media campaigns and crafted marketing communication for senior stakeholders

Aug 2019 – Jul 2020 · 11 mos

• Executed content strategy and communication plans for IBM India and South Asia
• Liaison for creation, delivery, and governance of content across owned and paid media
• Collaborated with advertising agencies for digital tactics as per project requirements
• Delivered strategic messaging and leadership proof points to improve the brand positioning
• Owned the editing and approval process for content based on the established digital ecosystem
• Translated marketing plans, brand messaging and segment priorities into effective content marketing practices to help campaigns generate and progress new sales opportunities

Jun 2019 – Jul 2019 · 1 mo

• Translated marketing plans and segment priorities into content marketing practices to help campaigns generate and progress new sales opportunities
• Collaborated with the Social Squad for IBM Cloud (Asia Pacific) to build a content strategy and communication plans
• Applied new models of digital content practices to design and orchestrate the delivery of relevant client engagement experiences
• Created and integrated compelling point of views and strategic messaging to strengthen the brand positioning, competitive advantage and business results

Apr 2018 – Jun 2018 · 2 mos · Bengaluru Area, India

• Connected with customers via social channels to drive brand awareness and gain valuable customer insights for IBM India market
• Curated content for official brand handles across ISA market based on social listening and competitor analysis
• Enabled Slack as the cross-collaboration tool across the Marketing Service Centre

May 2016 – Jun 2016 · 1 mo · Bengaluru Area, India

• Roles and responsibilities:
• Initiation, documentation and monitoring of clinical trials, my role demanded my involvement in the modification and verification of patient informed consent forms
• Curate and categorise a list of prospective investigators for the company's sponsored clinical trials

Dec 2015 – Dec 2015 · 0 mo

• I received training in the production field of the firm and acquired knowledge about the manufacturing of analgesic and anti inflammatory tablets with a thorough insight to:
• Granulation process
• Tablet lubrication and compression
• Tablet inspection and coating
• Blister packaging
• In Process Quality Control Laboratory tests