Jul 2019 – Feb 2020 · 7 mos · Bengaluru Area, India

• No 1 digital healthcare platform in India
• Worked on building first marketing Campaign #BaatTohKaro learning from the insight people dont feel comfortable talking about taboo health issues. Thus,encouraging people to come out of their shells and talk about their health issue in Gynac, sexology and mental health departments.
• The very campaign Won 3 prestiges awards at ABP healthcare and National health Summit the “Best marketing campaign” in health category
• Worked on providing rapid M-O-M growth of 25% through nurture and convert performance campaigns
• Built Tiktok as the newest channel for performance campaigns, got CPI’s as low as INR 7
• DA has helped more than 1crore Indian families and we made consumer speak our organic extension of the #baatTohKaro campaign with their testimonies

Jun 2019 – Jun 2022 · 3 yrs · Bengaluru, Karnataka, India

Apr 2016 – Aug 2019 · 3 yrs 4 mos · Bengaluru Area, India

• Responsible for Budget planning, media strategy and execution of ATL and BTL activities for the brand ANI Tech which includes the cabs, Shuttle and Ola Money managing both demand generation and supplier marketing
• Drive both offline and online media planning and execution for the brand
• Worked across verticals right from brand activation to brand alliance and managing category PnL
• Introduced hyper local app performance and acquisition campaigns for the Ola app
• Worked closely with the corporate alliance team to monetizing the platform and created partnerships with brands like Flipkart and iphone
• Worked on building agency partners for international markets and negotiating commercials for both Media and Creative agencies.
• Launched and effectively managed the Cost per first ride campaigns i.e. demand campaigns during Australia and UK launches.
• Successfully launched UK’s supply on boarding campaigns, With getting the cost down for cost per acquisition with increasing on boarding.
• Optimised the budget for an omni channel approach during the demand launch of UK with daily analysis of performance budgets with daily reporting on funnel
• Managed the relaunch of FoodPanda - devising the Crave party 100 day media campaign resulting in 5X increase in daily orders during the campaign period.

Mar 2015 – Apr 2016 · 1 yr 1 mo · Gurgaon, India

• Developed a strategy for Digital Marketing and Integrated campaigns to address MMDS audiences, Partner and Alliances.
• Developed and implemented digital marketing programs which include awareness creation, brand and thought leadership amplification, and demand generation in alignment with the company strategy.
• Proposing and Manage the Media marketing budget to drive brand awareness, lead generation campaigns, research work and BTL campaigns
• 1.Annual Planning and Budgeting
• a. Responsible for ensuring the timely development and execution of the annual media plan (by month/quarter and year), its budgeting and delivery.
• b. Responsible for the performance of all assigned general ledger accounts (including other areas of marketing) as well as the net cost of advertising on a quarterly basis.
• 2. Media Strategy
• a. Responsible for ensuring the timely stewardship and development of the MMDS media strategies.
• 3. Dashboard and Reporting
• a. Responsible to ensure agency partners to share reporting traffic weekly, or more frequently as requested
• b. Responsible for ensuring all reporting metrics are delivered timely including traditional, digital and online metrics.
• 4. Post-buy Reporting, Auditing and Approvals
• a. Responsible to ensure agency partners provide the applicable reporting on the delivery of the media buys they are responsible for. This includes providing the applicable reporting on their delivery on a monthly basis, (TV quarterly, if necessary), and reviewing the approval by the buyers of all media bills, reconciliations and make-good deliveries.
• b. Responsible for ensuring that invoices are approved and processed for timely payment. Responsible for ensuring agencies provide, as needed, proof of expenditures for the purpose of collecting cooperative advertising dollars.

Jun 2011 – Mar 2015 · 3 yrs 9 mos · Gurgaon, India

• Media investor

Nov 2010 – Jan 2011 · 2 mos

• MT for Radio Mirchi Activation, delhi

May 2007 – Jul 2007 · 2 mos

• To Study the working of UPS circuitry.
• Duration : 1 month and 15 days.