Jan 2019 – Oct 2019 · 9 mos

• Leading a team of 22 J&J employees, 25 third party sales representatives and 150+ distributor employees across the 5 states of Bihar, Jharkhand, MP, Chhattisgarh & Orissa.
• Responsible for business size of 400 crores +
• Highlights:
• Led the region to second fastest growing region for overall portfolio and
• #1 region by growth in company’s focus portfolio – OTC

Jan 2016 – Dec 2018 · 2 yrs 11 mos

• Led trade and shopper marketing for J&J's beauty business, which includes three global mega brands – Clean & Clear, Neutrogena and Aveeno.
• Developed shopper and trade solutions (BTL) for different channels, retail environments & geographies to drive distribution, in store excellence and business growth
• Highlights:
• Led launch of new C&C cleanser Natural Bright in 250,000 stores across India with 1.2% market share immediately post launch
• Led launch of new premium beauty brand Aveeno in highly targeted health and beauty format stores, rolled out new model of 100% demand generation at point of sale
• Led fresh approach to in store assortment through MSL in 2 pilot markets, delivered +5% points growth on business and assortment versus control markets.

Oct 2012 – Dec 2015 · 3 yrs 2 mos

• Led the marketing initiatives on Johnson’s Baby nappy care & moisturizing products; overall portfolio handled worth 250 crore
• Worked as the Digital Lead for Johnson’s Baby
• Developed communications, managed advertising and promotion expenses, monitored media planning (including digital) and ATL activities, insight mining to develop product and communication pipeline
• Planned, designed and executed Johnson’s flagship equity campaign Share the Language of Love in 2014
• Highlights:
• Johnson’s Baby wipes became the fastest growing brand among Johnson's portfolio (doubled business from 40 to 80 Crores in 2 years)
• Pioneered Johnson’s first foray into the therapeutic space with Diaper Rash cream
• Share the Language of Love 2014 succeeded in furthering Johnson’s baby equity scores on caring & socially responsible, drowned negative mentions on social media from 10% to 2%
• Johnson’s relaunch in Jan 2015 was successfully showcased to the company and all customers through an impactful & immersive experience.

Jan 2011 – Sep 2012 · 1 yr 8 mos

• Led a large sales team of 15 members and 40 distributors across Bihar – delivering strong business growth, impactful in-store presence and clutter breaking launches
• Highlights:
• Led the team towards consistently delivering ahead of the plan in business results, town & outlet expansion, received the highest recognition in India 'Best Zonal Team' and ‘Best Team Delivering a Product Launch’
• Won special accolades for leading J&J’s first rural marketing venture (Sonpur Mela)
• Achieved the special feat of being first non-metro zone to complete 100% Wave (Distributor ERP Software) implementation

Jan 2010 – Dec 2010 · 11 mos

• Devised channel strategy, BTL & programs for the entire wholesale channel of J&J, amounting to annual business worth 400 crores.
• Managed wholesale loyalty program, visibility solutions & BTL, led expansion of existing wholesale programs; proposed and designed new tertiary wholesale program
• Highlights:
• Conceptualized and executed tertiary wholesale program Udaan for the next wave of distribution in 1 lakh pop towns.

Jan 2009 – Dec 2009 · 11 mos

• Led the relationship with Reliance retail nationally; lead account for J&J with 700+ stores across the country
• Negotiated terms of trade, managed account relationship, monitored supplies to customer, implemented new product launches and delivered brand solutions in accounts
• Highlights:
• Drove Reliance Retail to be one of the fastest growing national accounts by implemented innovative category solution ideas in baby and skin care.
• Improved customer trust and profitability by engaging in a productive assortment rationalization exercise.

May 2008 – Dec 2008 · 7 mos

• Area Business In Charge -- Key Accounts (East) – Led the growth of modern trade stores in upcountry West Bengal, Orissa, Jharkhand, Bihar & North East.
• Involved in regularizing the orders and supplies to many of the stores which were not getting serviced earlier, this helped in delivering a 50% growth within 6 months.