Prasun R.

Digital Marketing Specialist

Kolkata, West Bengal, India13 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

150% increase in organic traffic through holistic SEO
Managed ₹1 Cr annual PPC budget with significant cost savings
Led cross-functional teams to align marketing goals with business KPIs

Stackforce AI infers this person is a Digital Marketing Strategist with expertise in SaaS and E-commerce sectors.

Contact

Skills

Core Skills

Digital MarketingDigital StrategyLead GenerationSeo

Other Skills

Account ManagementAdvertisingAgency Relationship ManagementAnalytical SkillsB2B MarketingBusiness AnalysisCRM ManagementCanvaChatGPTContent ManagementContent MarketingContent StrategyCorporate BrandingDALL-EData Analysis

About

As a growth-obsessed marketing strategist, I bring over 15 years of cross-channel experience spanning SEO, SEM, content, email, analytics, and paid media. I thrive on data, experimentation, and building high-impact marketing engines. 🔹 150% increase in organic traffic through holistic SEO 🔹 Managed ₹1 Cr annual PPC budget — 30% lower CPA, 40% higher CVR 🔹 200%+ brand awareness & 300% engagement via social campaigns 🔹 45% more leads from inbound-focused content strategy 🔹 25%+ email open rate and 20% CTR growth through lifecycle campaigns Experienced across SaaS, e-commerce, and real estate sectors, I combine strategic thinking with tactical execution. I’ve led cross-functional teams, coached talent, and aligned marketing goals with business KPIs. Currently exploring senior digital leadership opportunities where I can help organizations scale sustainably through insight-led growth. 📩 Let’s connect!

Experience

Confidential

Digital Marketing Manager

Dec 2022 – Present · 3 yrs 3 mos · Greater Kolkata Area · On-site

Strategized, managed, and executed multi-channel digital campaigns (Google Ads, LinkedIn, Meta) that resulted in a 47% increase in MQLs (Marketing Qualified Leads) within the first year.
Led coordination with digital agencies, defining KPIs, campaign goals, and creative briefs — achieving a 32% improvement in ROI quarter-over-quarter.
Optimized Leadsquared CRM workflows, automating lead scoring, funnel tracking, and performance dashboards — enhancing lead conversion rates by 28%.
Directed a cross-functional team of 7 professionals, ensuring synergy between marketing, sales, and creative departments to meet common revenue objectives.
Designed and implemented data-driven budget allocation strategies, reducing ad wastage by 22% while improving CPL (Cost per Lead).
Planned and executed high-impact on-ground and virtual events, increasing brand recall and generating 400+ qualified leads per event.
Conducted monthly team training sessions and individual performance reviews, resulting in 35% improvement in overall marketing team efficiency.
Reported directly to the Director; presented quarterly growth and campaign insights contributing to strategic business decisions.
Successfully negotiated with vendors and agencies, resulting in 15% reduction in outsourcing costs while maintaining quality and deadlines.

Digital StrategyDigital Marketing MediaMedia AgenciesSearch Engine Optimization (SEO)Web Marketing StrategyAccount Management+19

Utkarsh india limited

Digital Marketing Manager

Feb 2021 – Dec 2022 · 1 yr 10 mos · Kolkata, West Bengal, India · On-site

Managed end-to-end execution of lead generation campaigns across Google, Facebook, and B2B platforms (IndiaMART, TradeIndia), generating over 18,000 qualified leads across 15+ product verticals.
Built and maintained a marketing tech stack using Leadsquared CRM, integrating lead capture forms, auto-responders, lead allocation rules, and sales pipelines — resulting in 50% faster lead response time.
Owned the creation and A/B testing of digital ads, landing pages, and email campaigns, contributing to a 37% increase in CTR and 23% lower bounce rate.
Monitored and optimized PPC campaigns (Search, Display, Remarketing) with an average ROAS of 4.7x.
Developed and maintained a dynamic monthly marketing dashboard using campaign analytics tools, aiding the management in strategic budget reallocation.
Oversaw website content updates, UI/UX optimization, and implementation of lead capture mechanisms, increasing site leads by 55% in 6 months.
Led a team of 5 digital marketers, assigning daily tasks, overseeing campaign execution, and providing real-time feedback and mentorship.
Collaborated directly with the MD in quarterly brainstorming sessions to plan digital innovation roadmaps and long-term brand visibility strategy.

Social Media MarketingAdvertisingOnline Campaign ManagementCorporate BrandingAnalytical SkillsOnline Branding+13

Pinnacle infotech

Assistant Manager - Digital Marketing

Aug 2020 – Feb 2021 · 6 mos · Durgapur, West Bengal, India · On-site

Designed and executed integrated SEO, paid ads, email drip campaigns, and content marketing strategies that led to a 40% spike in monthly inbound leads.
Worked with product and sales teams to align messaging and target segmentation, resulting in higher funnel efficiency and improved conversion rates.
Conducted keyword research and on-page optimization that improved organic search ranking for key terms by 20+ positions in 3 months.
Implemented marketing automation to nurture MQLs and re-engage cold leads, resulting in a 16% increase in conversion-to-sale rate.
Created weekly performance reports and insight decks for leadership review, enabling faster decision-making and campaign refinements.

Social Media MarketingSearch Engine Optimization (SEO)Online Campaign ManagementCorporate BrandingOnline BrandingMarketing Strategy+10

Induji technologies private limited

Senior Digital Marketing Analyst

Dec 2018 – Jul 2020 · 1 yr 7 mos · Barrackpore

Independently managed and optimized over 30 digital campaigns across Google Ads, Facebook, and LinkedIn with a focus on CPL and lead volume.
Conducted in-depth user behavior analysis, heatmap studies, and funnel performance tracking, resulting in website performance improvements and higher lead conversions.
Designed, tested, and executed A/B tests across landing pages and creatives, increasing campaign CTRs by 31%.
Handled QA and post-launch audits for all digital assets and ensured compliance with brand guidelines and tracking mechanisms.
Provided daily campaign health updates, weekly analytics reports, and monthly strategic recommendations to clients and senior management.

Online Campaign ManagementDigital CampaignsDigital Marketing