Aditya Kumar

Co-Founder

Singapore, Singapore, Singapore14 yrs 8 mos experience

Highly Stable

Key Highlights

Led HubSpot's Startups program across APAC.
Founded a coffee venture focused on unique experiences.
Expert in go-to-market strategies for startups.

Stackforce AI infers this person is a B2B and B2C growth strategist with expertise in SaaS and consumer experiences.

Contact

Skills

Core Skills

Go-to-market StrategyBusiness DevelopmentAccount ManagementMarketing Strategy

Other Skills

A/B TestingCloud ComputingDigital MarketingDigital StrategyGoogle AdwordsGoogle AnalyticsHTMLInbound Lead GenerationOperations ManagementPre-salesPricing StrategyProject ManagementSalesStrategic PartnershipsStrategy

About

Aditya is a goto market leader helping organisations scale customers and revenues across business development efforts in APAC. At HubSpot he led their Startups program across APAC working closely with startups, venture capital firms, accelerators, incubators and other ecosystem enablers helping with their growth efforts through the program. Prior to Hubspot , he spent 6 years at a high-growth venture-backed B2B & platform-based startup in India focussed on helping them scale their international expansion and building a GTM for southeast asia. He’s keen on advising through sales and marketing tech stacks, low/no-code platforms, and chat about farm-to-cup ( coffee) experiences.

Experience

Insanely good coffee

Founder

Dec 2023 – Present · 2 yrs 3 mos · Singapore · On-site

I started Insanely Good Coffee because I’ve always believed that coffee can be more than a drink — it can be an experience that brings people together, sparks curiosity, and turns everyday moments into something extraordinary.
Somewhere between traveling through coffee farms, meeting incredible producers, and tasting unforgettable cups, I realized that most people never get to experience coffee the way it’s meant to be — full of character, story, and care. So I decided to change that.
That’s how Insanely Good Coffee was born — a small-batch, experience-driven coffee venture built around one simple idea:
to make discovering world-class coffee feel personal, human, and insanely good.
The Journey So Far
In the last year, our small but passionate team has:
Brewed over 7,000+ cups and served coffee lovers across India and Singapore.
Built a growing community through the Saturday Coffee Club, a series of intimate tasting meetups that connect people over a shared love of great coffee.
Partnered with producers across Panama to launch The Gesha Collective Experience — an unforgettable tasting of one of the world’s rarest coffees.
Expanded into B2B collaborations, helping cafes, restaurants, and workspaces elevate their coffee programs with traceable global origins.
What started as a passion project has slowly turned into a movement — a small but growing tribe of people who believe good coffee should be both accessible and exceptional.

Hubspot

Head of Go-to-market & Partnerships - SEA, India & ANZ

Mar 2018 – Oct 2023 · 5 yrs 7 mos · Singapore

At HubSpot for Startups, our mission is to help startups grow faster and better. We want to change the way entrepreneurs execute marketing and sales.
We work and align closely with the Accelerators, Incubators, Entrepreneurial Organizations and early stage VC companies to educate their startups and help them execute on growth-centric marketing and sales strategy.
Are you part of an Accelerator, Incubator, Entrepreneurial Organization, or early VC company? Apply Here: https://www.hubspot.com/startups/partners
Are you part of an early stage startup? Apply Here: http://hubspot.com/startups

Strategic PartnershipsMarketing StrategyGo-to-Market StrategyBusiness DevelopmentStrategyPricing Strategy

Practo

5 roles

Country Manager

Promoted

Apr 2016 – Mar 2018 · 1 yr 11 mos

- Driving growth for SaaS & Consumer Platform Products

Account ManagementMarketing StrategyStrategyBusiness Development

Head of Content Marketplace,Practo.com

Oct 2013 – Mar 2016 · 2 yrs 5 mos

Leading the operational & sales efforts for a consumer healthcare marketplace in Singapore - Practo.com
Building the product to fulfill the supply side of the market and improve customer experiences
Sales Engineer / Catalyst for MarketPlace Advertising Product & B2B Saas Product
Improved Quarterly Sales of our Advertising Product by 16% and using Analytical Tools & methodology to sell across an informed customer base
Developed processes and best practices across recruitment, team strategy and daily operations leading to negligible attrition & growth in team efficiencies by 25% over a six month period
Worked collaboratively with Product and Marketing teams during the development, launch to ensure a close market fitment.

Global Expansion, SEA - Sales, GTM, Operations & Success

Promoted

Feb 2012 – Mar 2017 · 5 yrs 1 mo

Led our efforts through online marketing channels of Adwords for our SaaS product to acquire users in the global market
Built landing pages & hands-on experience with Google Analytics to determine user traction and growth strategies
Initiated the company's foremost participation in the international market via Medical Fair Asia event in Singapore
Customer acquisition for our flagship product leading to a steady customers base in Africa, Nepal, Middle East
Represented the company and participated at the International Dental Show in Cologne, Germany
Pre-launch market research for Dubai / UAE during the into of June 2013 and acquire few initial customers for the software product

Account ManagementMarketing StrategyStrategy

Product & Customer Success Lead

Promoted

Sep 2011 – Feb 2012 · 5 mos

Achieved and built excellent customer success stories for our flagship product - Practo Ray ( SaaS software for doctors )
Online demonstrations and troubleshooting problems for live customers
Live Chat Implementation and ensuring customer engagement is streamlined
Determining health metrics across the product support team and ensuring that KPI's were achieved on a quarterly & monthly basis

Inside Sales Lead

Jun 2011 – Nov 2011 · 5 mos

Responsible for selling Practo Ray - a SaaS Practice Management Software for Doctors over the phone across the Indian subcontinent
Acquired 60+ customers in < 6 months,
Built a team of 5 members to scale this growth & provide continuous revenue generation