Aug 2023 – Mar 2024 · 7 mos · Bengaluru, Karnataka, India · On-site

• Performance Marketing (Meta Suites, Google Ads)
• SEO (Blogs, Site Architecture, Keyword Analysis, Competitor Analysis, On Page & Off Page)
• Product Marketing (Email, Push, WA)
• Softwares Used:
• Branch (MMP)
• Moengage
• Mixpanel
• Ahref/Semrush/Search Console

Feb 2022 – Aug 2023 · 1 yr 6 mos · Bengaluru, Karnataka, India · Hybrid

• Building Long term Marketing Plans for the company
• Executing new content marketing strategies such as link building and improving existing content by updating it
• Generating PL marketing reports through analysing performance data
• Implementing & optimising the funnel while conducting research for reducing the CAC
• Coordinating with the Operations Team & Partnerships Team to ensure inventories are in line with the customer requirements
• Orchestrating SEO and keyword optimisation by ensuring 100% accuracy while translating technical concepts
• Assisting in day-to-day work from managing details of client's accounts to participating in strategic discussions
• Developing client proposals & presentations while executing projects involving quantitative analysis & industry research
• Aiding in content writing for the website, blog, social media, and sales & marketing collateral
• Playing a key role in managing clients for better marketing outcomes for the particular onboarded brands
• Managing marketing graphics, collateral & images required for paid media marketing
• Updating current media matrix for defining key offers, and assisting with campaign planning
• Coordinating with the marketing team to develop new ideas for campaigns to support lead generation efforts and creating
• launch plan sheets
• Rendering assistance with press release distribution while managing various digital advertising partnerships

Jul 2019 – Feb 2022 · 2 yrs 7 mos · Bengaluru, Karnataka, India · On-site

• Conducted research to upgrade strategic branding initiatives while developing a marketing plan for print & social media
• Administered market research to identify branding opportunities and paid media channels
• Rendered assistance to the Advertising via print media, social media and affiliate partners
• Upgraded and maintained all internal communication systems while promoting brand image on social media platforms

Jun 2018 – Jul 2019 · 1 yr 1 mo · Bengaluru Area, India · On-site

Dec 2016 – May 2018 · 1 yr 5 mos · Mumbai Area, India · On-site