Feb 2025 – Present · 1 yr 1 mo

• I serve the sales and marketing team at Anchor, driving GTM strategy, content, advertising, and growth.

Jun 2024 – Present · 1 yr 9 mos

Jan 2023 – Present · 3 yrs 2 mos · Las Vegas, Nevada, United States · Remote

• Currently building the Evoq brand assets and GTM in preparation for a fundraise and the launch of our new line of early detection devices, which are set to undergo Class I medical device certification later this year.

Jan 2023 – Jan 2024 · 1 yr · Remote

Oct 2022 – Oct 2023 · 1 yr · Indianapolis, IN · Remote

Jul 2021 – Jul 2022 · 1 yr

• As a full-funnel AE for a seed-stage startup (launched out of High Alpha’s Studio), I owned the entire sales cycle—from prospecting to closing. Developed and executed outreach strategies, built pipeline, and drove early revenue growth, helping the company hit 3.9M in revenue less than a year after closing our seed round. Worked with our incredible team to build sales strategies, refine sales processes, identify key market opportunities, and contribute to go-to-market efforts.

Feb 2016 – Present · 10 yrs 1 mo · Indianapolis, Indiana

• As a fractional marketing leader, I've had the privilege of serving exceptional teams and contributing to the growth of over a dozen organizations.
• Some key contributions include:
• Content Marketing & SEO Expertise:
• Working with several Y Combinator & High Alpha Studio companies- Two notable experiences would be achieving the #1 position on Google for Pillar's primary keywords and doubling traffic month-over-month for Humankind, owning the top spot for several non-branded keywords. Also, doubling the organic sales pipeline for Convex.
• Strategic GTM Initiatives:
• Developed and led go-to-market strategies for Marquis (Fintech), EVOq (Biotech), ZRO Waste Group (GreenTech), and Yikes (IoT Security), effectively aligning product launches with market demands and generating customer interest.
• Email Marketing:
• Building a 7-figure sales pipeline in less than 1 year for an SEO startup with email marketing.
• Brand Marketing:
• Orchestrated brand marketing efforts for VQ Brands, WATOGY, and Humankind, creating compelling brand narratives and content that significantly improved market positioning and brand awareness.
• Demand Generation:
• Implemented targeted demand generation campaigns across various sectors, growing lead acquisition and contributing to revenue growth. These efforts have included email marketing campaigns, Google AdWords, Social media marketing, Event marketing, and Content marketing.
• As the social landscape has changed, I've begun to work with B2B2C organizations that are interested in modular content models and content redistribution for reach (more on this to come).
• Innovative Solutions & Product Development:
• Developed "Marquis," a FinTech lead generation solution demonstrating learning agility, innovation, and market-aligned solutions.
• Cross-Industry Collaboration:
• Worked with diverse industries, including mining, healthcare, and technology, offering customized marketing strategies and strategic consultation.

Mar 2012 – Feb 2016 · 3 yrs 11 mos · Indianapolis, Indiana Area · Hybrid

• Starting as a BDR and working up to Sales and Marketing Manager, I had the privilege of being an intrapreneur in a fast-paced environment with a great team of motivated people and a portfolio of products from 70+ commercial lending institutions.
• Responsibilities:
• I got to develop sales and marketing assets and manage a diverse team of 20+ across multiple locations.
• Innovation and Optimization:
• When operational inefficiencies came up, I helped spearhead the creation of an early SBA "fintech product" that accelerated the application process, gave a predictive lead score (now standard practice), and recommended which loan programs would work best based on preliminary details like credit rating, loan size, usage, and other factors (now used industry-wide for small business loans).
• Pipeline Development:
• Through our marketing and sales efforts, our team grew a sales pipeline of over $500M through strategic prospecting, inbound and outbound marketing strategies, and relationship management.

Jan 2009 – Jan 2011 · 2 yrs · Indianapolis, Indiana Area

• Beginning my career as a market researcher, I advanced to the event marketing team responsible for launching new products.