Kartik S

Product Engineer

Bengaluru, Karnataka, India18 yrs 7 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Over 15 years of diverse marketing experience
Expertise in B2B marketing and social media strategy
Successful event coordination for major marketing summits

Stackforce AI infers this person is a Marketing and Communications expert with a focus on B2B and digital strategies.

Contact

Skills

Core Skills

Content MarketingCreative DirectionEvent ManagementBrand CommunicationsB2b MarketingSocial Media ManagementCreative StrategySocial Media StrategyContent CreationSocial Media Marketing

Other Skills

AdvertisingBrand ManagementBusiness-to-Business (B2B)Content StrategyDigital MarketingDigital StrategyEvent CoordinationIntegrated MarketingMarketingMarketing StrategyNew MediaOnline MarketingOnline PRSEO CopywritingSocial Media

About

I have 15 plus years of Marketing and Communications experience, a MBA in Marketing and a couple of highly fulfilling interns / projects during my MBA in the States (2004 - 2006). I have worked in different Markets: US, India and SE Asia and have worked on both advt./traditional marketing as well as social/earned media. Actively engaged in: Brand Communications, Social/New Media and Web 2.0, Traditional advt. and Online PR/Influencer outreach, Content Creation, Branded Content, Online Collaboration, Insights etc..

Experience

Company confidential

Business Lead - Social and content

Jun 2018 – Present · 7 yrs 9 mos

Creative DirectionB2B MarketingContent MarketingBusiness-to-Business (B2B)Creative Strategy

Content marketing summit asia

Core Team Member

Oct 2017 – Present · 8 yrs 5 mos · Asia

CMS Asia is a premier marketing summit, which draws eminent speakers and industry stalwarts from across the globe.
In last 5 editions across Delhi, Mumbai & Singapore, CMS Asia has enjoyed tremendous success with over 2,500 delegates from marketing fraternity attending it from across the globe. Leading business channels in India like Bloomberg, NDTV & ET Now have aired this event in the past which has given us a wider reach every year.
Some of the speakers for the Delhi edition 2018: https://www.contentmarketingsummit.org/speaker.aspx
Kindly reach out to me for Speaking opportunities!

Creative DirectionContent Marketing

Ogilvy & mather

Regional Social Media & Content Manager (APAC) / Creative Controller

Aug 2013 – Feb 2017 · 3 yrs 6 mos · Bengaluru Area, India

Secondment (working at IBM premises as an Ogilvy employee) .
Social Media Content Planning, creation and coordination. Regional support for events and big ticket initiatives/campaigns. Markets covered: India, ASEAN, ANZ and MEA.

Business-to-Business (B2B)Creative StrategySocial Media Management

Starcount

Social Media Lead

Jun 2012 – Jun 2013 · 1 yr · Singapore

Social Media -Global with an Asia emphasis for a social web app/social media engine which tracks the most popular people on earth and has the largest collection of social media charts.
Responsibilities: Content Creation- develop stories and connect with the internal CMS, community management (Twitter, Facebook, Gplus and others..),
Outreach/PR- offline and online media, online journalism etc.
Played a significant role in the initial launch (2012) via social star awards 12 by employing successful online activties

Creative DirectionCreative StrategySocial Media StrategyContent Creation

Starcom mediavest group

ASEAN Social Media Manager - (P&G brands)

Jan 2011 – Jan 2012 · 1 yr · Singapore

Primary responsibility : Establishing the Social Media/Community management for P&G brands ( Pantene, Gillette, Olay and other brands) across ASEAN.
Overseeing establishment and sustenance of FB pages and supported by Twitter, Youtube in markets - SG, MY, TH, ID and VT.
Establishing a standard operating procedure and workflow, defined roles and responsibilities for the stakeholders involved – internally and within P&G
Managed the team of community managers, based in the 4 markets – ID, TH, MY and VT.
Served as the single point of contact for the brand teams at P&G. Interacted with the brand teams and ER at P&G to obtain information and assets needed for the community management program.
Established consistency in developing conversation calendars based on topics/categories for each brands.

Creative DirectionSocial Media Management

Emantras

Digital Communications Manager

Jun 2009 – Feb 2011 · 1 yr 8 mos · California(US) / Chennai, India

Digital Marketing & Communications: Social/Earned Media, Online PR, Influencers outreach(Mom bloggers and educational evangelists - North America)
Industry: Digital Learning products/apps and games, Web applications
Accomplishments:#1 at appstore in US for two of our learning and gaming apps, coverage with leading outlets: Gizmodo, 148apps, Venturebeat etc..