Kushal Desai

Digital Marketing Specialist

Hamilton, Ontario, Canada3 yrs 4 mos experience
Most Likely To Switch

Key Highlights

  • Increased organic traffic by over 105% for multiple clients.
  • Expertise in both SaaS and technical SEO.
  • Developed training programs to empower teams.
Stackforce AI infers this person is a SaaS and Education SEO specialist with a strong focus on technical and content marketing strategies.

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Skills

Core Skills

Technical SeoAnalytics & ReportingContent Marketing

Other Skills

Affiliate MarketingAnalytical SkillsBrand DevelopmentBusiness AdministrationBusiness AnalysisBusiness RequirementsDigital MarketingE-commerce SEOFacebook Ads ManagerGoogle Adwords ProfessionalGoogle AnalyticsGoogle SearchGoogle Webmaster ToolsKeyword ResearchMarketing Strategy

About

With an MBA and over 7 years of diverse experience in the SEO industry, I have honed my skills both as a freelancer and within esteemed organizations like Growfusely and Inspira Education Group. My journey encompasses agency-level SaaS SEO and in-house technical SEO, driving growth and delivering impactful results across various domains. Experience Highlights: - Growfusely: Specialized in SaaS SEO, where I utilized advanced techniques and tools to optimize client websites, increase visibility, and drive user engagement. - Inspira Education Group: Focused on in-house technical SEO, ensuring the website architecture, content, and on-page elements were fully optimized for search engines, leading to enhanced performance and user experience. - Freelancer (7 years): Collaborated with clients across different industries to develop and implement tailored SEO strategies, resulting in significant organic traffic growth and improved search engine rankings. SEO Skills: - Technical SEO: Expertise in website audits, crawl error resolution, and schema markup. - In-Depth SEO Audits: Proficient in conducting comprehensive SEO audits to identify and rectify issues impacting site performance. - On-Page SEO: Skilled in keyword research, content optimization, and metadata. - Off-Page SEO: Experienced in link building, outreach strategies, and digital PR. - Analytics & Reporting: Adept at using Google Analytics, Google Search Console, and other SEO tools to track, analyze, and report on performance. - Content Marketing: Strong background in creating and optimizing content that drives organic traffic and engagement. - SEO Tools: Experienced with Ahrefs, Semrush, Moz, Screaming Frog, and more. Achievements: - Achieved exceptional growth, increasing juriseducation.com's traffic by 41% and inspiraadvantage.com's by 105.77% in one year. - Worked with SaaS companies like JetOctopus, Zeda, Calltracker, Sprinto, APIfuse, Digizuite, and Hiver. - Consistently achieved organic growth for clients and employers, resulting in increased web traffic, higher conversion rates, and improved ROI. - Successfully managed and executed multiple SEO projects, balancing strategic planning with hands-on implementation. - Developed and led SEO training programs to empower team members and stakeholders with knowledge and best practices. I am passionate about leveraging my skills to drive sustainable growth and stay ahead in the ever-evolving digital landscape. Let's connect and explore how we can achieve remarkable results together!

Experience

Tools420

Content & SEO Specialist

Sep 2024Present · 1 yr 6 mos · Burlington, Ontario, Canada · On-site

Inspira education

SEO Specialist

Sep 2023Aug 2024 · 11 mos · New York, United States · Remote

  • Increased inspiraadvantage.com's organic traffic by 105.77%, resulting in a 218.42% improvement in organic goal conversion by fixing crawlability and indexability issues, auditing backlinks, disavowing toxic links, and building high-quality backlinks.
  • Improved juriseducation.com's organic traffic by over 41% by fixing technical SEO issues and optimizing old blog posts by targeting the audience, updating information, and improving written language.
  • Recovered traffic loss by redoing content optimization and improvements using EAT and YMYL practices for the Juris' Law and Inspira' Medical domains.
  • Regularly updated and developed analytics tracking and KPI data sheets using data from Google Search Console, Google Analytics, and Ahrefs.
  • Drove organic traffic, conversions, and improved website performance according to KPIs, leading projects with a team of SEOs, content writers, and developers.
  • Communicated with the management team about KPIs and sales to understand the target market, identify potential segments of prospects, and business USPs to develop effective go-to-market strategies, growth strategies, and digital acquisition plans.
  • Successfully solved technical issues in Webflow CMS, including 301 redirects, crawlability, and indexability, by strategically designing accessibility flow maps for bots and optimizing page speed.
Technical SEOAnalytics & ReportingOn-Page SEOOff-Page SEO

Growfusely

SEO & Content Marketing Specialist

Jan 2022Dec 2022 · 11 mos · Ahmedabad, Gujarat, India

  • Worked with SaaS companies like JetOctopus, Zeda, Calltracker, Sprinto, APIfuse, Digizuite, Hiver and
  • more.
  • Performed comprehensive technical SEO audits, conducted keyword research, content audits, and
  • competitor analysis to identify and address gaps and capitalize on opportunities.
  • Developed and executed SEO strategies that led to a 140% increase in organic traffic within six months for SaaS and e-commerce clients.
  • Created and optimized SEO-driven content, including blog articles and website copy, to enhance search engine rankings and user engagement.
  • Performed keyword research and competitor analysis to identify content gaps and opportunities, driving targeted traffic and improving relevance.
  • Implemented content marketing strategies that achieved high rankings for competitive terms like "SaaS SEO" and "SaaS Content Marketing."
Technical SEOContent MarketingSEO Tools

Education

Indus University Ahmedabad

Master of Business Administration - MBA — Information Technology

Jan 2019Jan 2021

Gujarat Technological University (GTU)

Bachelor of Engineering - BE — Computer Engineering

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