Tanya Gupta — Head of Growth
Precision in programmatic. Excellence in execution. As a Senior Manager in Programmatic Marketing, I bring hands-on expertise in managing and delivering high-performance campaigns across CTV, OTT, Direct Websites, and Mobile Web. I work at the intersection of strategy and execution, ensuring that every campaign is optimized, data-driven, and aligned with client goals. My role is rooted in campaign delivery and performance, with a strong focus on real-time bidding environments, audience targeting, and inventory management. I also support OEM channels and direct application performance, blending brand and acquisition strategies in dynamic digital ecosystems. I thrive on detail, process, and platforms working closely with internal teams and partners to drive results that matter.
Stackforce AI infers this person is a Programmatic Marketing expert with a focus on digital advertising strategies.
Location: Delhi, India
Experience: 9 yrs 6 mos
Career Highlights
- Expert in managing high-performance programmatic campaigns.
- Strong focus on data-driven audience targeting and inventory management.
- Proven ability to blend brand and acquisition strategies.
Work Experience
Xapads Media
Lead- Global Supply Partnership (7 mos)
Sr. Manager- Delivery (3 yrs 5 mos)
Manager- Domestic Delivery (3 yrs 9 mos)
Adclickzone
Assistant Manager- Mobility (1 yr 6 mos)
AdMobly
Executive Account Manager (9 mos)
Education
Master's degree at Guru Jambheshwar University
PGDM at Bhartiya Vidya Bhavan-Delhi Kendra
BJ (MC) at Guru Gobind Singh Indraprastha University