Tanya Gupta

Head of Growth

Delhi, India9 yrs 6 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Expert in managing high-performance programmatic campaigns.
  • Strong focus on data-driven audience targeting and inventory management.
  • Proven ability to blend brand and acquisition strategies.
Stackforce AI infers this person is a Programmatic Marketing expert with a focus on digital advertising strategies.

Contact

Skills

Other Skills

AdvertisingAffiliate MarketingBusiness DevelopmentCTVCreative StrategyDigital MarketingEmail MarketingMarketingMarketing StrategyMobile MarketingOEMsOnline AdvertisingOnline MarketingPerformance MarketingProgrammatic Advertising

About

Precision in programmatic. Excellence in execution. As a Senior Manager in Programmatic Marketing, I bring hands-on expertise in managing and delivering high-performance campaigns across CTV, OTT, Direct Websites, and Mobile Web. I work at the intersection of strategy and execution, ensuring that every campaign is optimized, data-driven, and aligned with client goals. My role is rooted in campaign delivery and performance, with a strong focus on real-time bidding environments, audience targeting, and inventory management. I also support OEM channels and direct application performance, blending brand and acquisition strategies in dynamic digital ecosystems. I thrive on detail, process, and platforms working closely with internal teams and partners to drive results that matter.

Experience

Xapads media

3 roles

Lead- Global Supply Partnership

Promoted

Aug 2025Present · 7 mos

Sr. Manager- Delivery

Promoted

Oct 2022Present · 3 yrs 5 mos

Manager- Domestic Delivery

Dec 2018Sep 2022 · 3 yrs 9 mos

Adclickzone

Assistant Manager- Mobility

Jun 2017Dec 2018 · 1 yr 6 mos · Gurugram, Haryana, India

Admobly

Executive Account Manager

Sep 2016Jun 2017 · 9 mos · India

Education

Guru Jambheshwar University

Master's degree — Mass Communication/Media Studies

Jan 2015Jan 2017

Bhartiya Vidya Bhavan-Delhi Kendra

PGDM — Public Relations/Image Management

Jan 2015Jan 2016

Guru Gobind Singh Indraprastha University

BJ (MC) — Mass Communication/Media Studies

Jan 2012Jan 2015

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