Apr 2024 – Oct 2024 · 6 mos · Hybrid

• Launched influencer marketing as a new vertical in Flipkart on a rev-share basis to boost social media presence and drive revenue.
• Collaborated with social media influencer agencies (YouTube, Instagram) for content creation and product promotion for Flipkart to boost visibility.
• Managed and launched Flipkart's first-ever influencer partnership with YouTube in India on the YouTube Creator Studio program.
• Engaged in proactive communication with partners to relay information about upcoming promotions and identify optimization prospects.

Oct 2021 – Apr 2024 · 2 yrs 6 mos · Hybrid

• Built and maintained strong, long-lasting relationships with a portfolio of partners, serving as the primary point of contact for partner inquiries, concerns, and strategic discussions.
• Created and executed digital marketing strategies for Flipkart across multiple platforms (Google Ads, Meta, DSPs, affiliate marketing, influencer marketing) for customer acquisition and GMV growth.
• Oversaw the complete management of the Flipkart Affiliate Program, encompassing both the CPS app and web platforms.
• Identified and onboarded new partners/agencies/DSP/programmatic platforms and scaled the existing ones for GMV maximization.
• Unlocked and managed digital inventories for Flipkart such as OEMs & browsers, app launchers, discovery ads, keyboards, bank & loyalty partnerships, cashback/price comparison/deal websites, content to commerce, Telegram, etc.
• Implemented new strategies, conducted sessions for partners, optimised campaign metrics, and addressed critical concerns to ensure operational success and account expansion.
• Demonstrated extensive hands-on proficiency across various analytical and MMP platforms including AppsFlyer, Adjust, Singular, Branch, Affise, Trackier, Kochava, Adobe Analytics (Omniture), and Google Analytics.
• Coordinated with respective category stakeholders to plan and close monthly marketing budgets.
• Analyzed extensive data sets to make critical business decisions to continuously enhance channel performance.
• Collaborated closely with the product team to develop new solutions to meet the needs of partners and improved existing tech solutions to drive channel growth.
• Maintained and monitored daily trackers and dashboards for ongoing campaigns.
• Provided guidance and training to colleagues, enabling them to grasp the nuances of the marketing channels and identify avenues for growth.
• Handled partner queries and escalations across social media channels and CX platforms.
• Handled the complete end-to-end partner payment process.

Apr 2021 – Oct 2021 · 6 mos

• Effectively established a novel business unit within the organization, launching a new vertical that led to a remarkable revenue boost of 210K USD within a single quarter.
• Extended the account portfolio by 15+ new partners within the LATAM and EU regions.
• Successfully onboarded new mobile advertisers globally and effectively oversaw more than 20 existing accounts.
• Recognized and onboarded the ideal clients, delivering Affle's tailored marketing solutions in alignment with their specific objectives.
• Collaborated with internal stakeholders and engaged with clients and media agencies to provide comprehensive account management, data analysis, and optimization for client advertising initiatives.
• Cultivated robust client relationships, prioritizing top-tier customer experiences by proactively grasping their business goals and promptly addressing client issues.
• Scaled up the CPS business in the international market by onboarding all the top agencies and brands.
• Took ownership of all aspects of marketing campaigns to ensure the achievement of client objectives such as ROI, conversion rate and new user acquisition within the available budget.
• Provided support for customer communication via an exceptional onboarding experience and addressed ad hoc requests in a minimum time frame.
• Managed insights, analytics, and client management projects, driving customer success with cross-functional stakeholders.
• Managed the integration of campaigns with MMPs and internal systems.
• Provided support for customer communication via an exceptional onboarding experience and addressed ad hoc requests in a minimum time frame.

Feb 2020 – Apr 2021 · 1 yr 2 mos

• Successfully onboarded new mobile advertisers on a global scale and effectively oversaw more than 10 existing accounts.
• Extended the account portfolio by 15+ new partners within the LATAM and EU regions.
• Discovered and sealed deals with prospective clients for DSP (Demand-Side Platform) collaborations.
• Managed the integration of campaigns with MMPs (Mobile Measurement Partners) and internal systems.
• Oversaw partnerships with network and agency collaborators.
• Conducted daily monitoring of all promotional campaigns, implementing optimal optimization strategies.
• Maintained a consistent quarterly growth rate in revenue.

Nov 2018 – Feb 2020 · 1 yr 3 mos · Gurgaon, India

• Expanded SilverPush's client base in the SEA region by acquiring over 20 direct clients, catering to various pricing models such as CPI, CPA, and CPS.
• Collaborated closely with the supply team to both execute and fine-tune campaigns.
• Successfully carried out mobile app campaigns.
• Identified standout and trending apps across different app stores.
• Acted as SilverPush's representative in global affiliate summits. Identified new clients, onboarded them and established a new revenue source.
• Effectively managed existing key accounts and consistently elevated revenue streams.
• Facilitated in-person meetings with key clients and agencies on a regular basis to ascertain their specific advertising needs.
• Skillfully negotiated pricing and contract terms.
• Met and exceeded sales targets to drive the company's growth.

Nov 2017 – Nov 2018 · 1 yr · Gurgaon, India

• Acquired expertise in affiliate marketing programs.
• Successfully brought on board new supply partners in the APAC region.
• Gained experience in managing campaign models, including CPA, CPI, VAS, CPL, CPS, SmartLinks, and APKs.
• Engaged in both media buying and selling activities.
• Formulated innovative business strategies to align with the organization's objectives.
• Executed the integration of ad campaigns across various tracking platforms.