Mar 2024 – Apr 2025 · 1 yr 1 mo · Bengaluru, Karnataka, India

• Product & Service Marketing Strategy | People Management | Analytics | Collaboration | Event Planning
• Product Marketing and Strategy
• Partner with Business and Product Heads to define and execute go-to-market strategies.
• Drive product marketing efforts, including launches, customer/competitor research, and sales enablement programs.
• Conduct market research and trend analysis to position products effectively for target audiences.
• Plan and execute marketing campaigns, encompassing messaging, pricing, advertising, and launch strategies, while managing budgets and ROI.
• Track and optimize metrics to measure marketing campaign performance and product usage.
• Leverage sales data and channel insights to enhance product line sales and highlight unique value propositions.
• B2B Service Marketing & Cross-functional Collaboration
• Coordinate with Product, Design, Sales, and Customer Success teams to align and execute marketing strategies.
• Manage comprehensive marketing initiatives to support business growth objectives.
• Oversee digital marketing activities, including SEO, SEM, social media, and email campaigns.
• Ensure campaigns are data-driven and benchmarked against industry best practices to maintain competitiveness.
• Growth & New Opportunities
• Identify growth opportunities through market trends and customer insights.
• Optimize ROI by monitoring and improving campaign performance metrics.
• Achieved key milestones: increased organic traffic from 0% to 32% in six months and boosted social media engagement by 170%.
• Pre-sales Support
• Create impactful marketing collateral, website content, sales materials, and presentations.
• Ensure consistency in messaging across all marketing channels through collaboration with cross-functional teams.
• Corporate Branding
• Implement strategies to enhance corporate branding and market presence.
• Align branding initiatives with broader business objectives to strengthen market positioning.

Apr 2021 – Mar 2024 · 2 yrs 11 mos

• Strategy | Management | Analytics | Collaboration
•  Strategic planning and direction for channel executions – Brand, Content, Social Media, Organic Search, Media Buying, Mobility Solutions, Web Development, UI/UX, and Creatives (Digital, Mainline & Print).
•  Prepare and manage digital marketing budget
•  Oversee all the company's social media accounts
•  Program Management, Audits, and People Management of the process & resources.
•  Process optimization & excellence for customer delight.
•  Enabling & equipping the teams through various learning & development programs.
•  Provide content strategy and coordinate with content writers to execute blogs, white papers, case studies, eBooks and Infographics

Aug 2016 – Mar 2021 · 4 yrs 7 mos

• Design and layout of presentations for all our websites
• Maintaining and enhancing websites by adding and improving design and interactive features
• Ensuring the coding standards and optimizing the web architectures for navigability and accessibility, and ensuring the website and databases are being backed up
• Comfortable working with a wide range of stakeholders and decision-makers
• Backup and maintenance of website and subsites, including all databases
• SEO, SEM/PPC and social media campaign implementation & management
• Develop and execute solid plans to increase page views and leads
• User interface suggestions and implementation to improve conversion
• Implement explainer videos,whiteboard videos and corporate videos for the company (worked on all the stages from vendor selection to execution of the video)
• Design wire-frames, website structuring for new websites
• Implementation of SSL certification and AMP (Accelerated mobile pages)
• Provide content strategy and coordinate with the content writers to execute blogs, white papers, case studies and Infographics
• Design and layout of electronic and print materials for all programs and events (flyers, posters, banners, collaterals, logos, invitations, postcards, newsletters, newspaper ads, etc.)
• Carrying design and web projects from concept to completion while adhering to
• the brand standards
• Maintaining and branding so it remains consistent and is used properly by external parties or remote groups, working closely with Marketing team
• Monitoring and reporting weekly analytics of all company websites using in-house tools, Google analytics and SEO Powersuite
• Provide SEO Suggestions to clients
• Website Audit/Analysis
• Competitor Analysis
• Keyword Analysis
• On-page optimization
• User behavior analysis
• Keyword ranking & Analytics reporting
• Designing wireframe and themes for Infographics
• Social Media marketing
• Quality checking of reports
• SEO Research

Mar 2016 – Aug 2016 · 5 mos · Bengaluru Area, India

• 1. Lead new user interface designs through the full design and development cycle (including concepts, information architecture, visual design and interaction design)
• 2. Lead cross-functional design reviews for design concepts, from initial wireframes and prototypes through feature completion
• 3. Create functional prototypes that display highly innovative, engaging, and user centered designs
• 4. Gather and define interface requirements through user visits, task flow analysis, contextual inquiry, and other data collection
• 5. Guide development teams in creation of modern user interfaces with a focus on usability and intuitive, efficient user interaction
• 6. Evangelize user-centered design through training, role modeling, and influencing project teams
• 7. Author new windows and modify existing windows to demonstrate new approaches and concepts
• 8. Promote GUI standards and consistency across all development teams at Charles River Development
• 9. Research and analyze interfaces of competitive products
• 10.Time Estimating
• 11. SDD
• 12. Monitoring and Reporting Progress

Jul 2014 – Jan 2016 · 1 yr 6 mos · Coimbatore Area, India · On-site

• 1. Project Planning and Strategy
• Develop & manage comprehensive digital marketing project plans.
• Define campaign goals, target audiences, KPIs, & deliverables.
• Collaborate with stakeholders to ensure alignment with organizational objectives.
• 2. Team Coordination and Leadership
• Coordinate with cross-functional teams, including content creators, designers, and developers.
• Assign tasks, set deadlines, and monitor team performance.
• Foster clear communication among team members and resolve conflicts.
• 3. Campaign Execution and Management
• Oversee the implementation of digital marketing campaigns across platforms like SEO, PPC, social media, & email.
• Monitor campaign progress and ensure adherence to project timelines.
• Optimize campaigns based on performance data and feedback.
• 4. Budget and Resource Management
• Manage campaign budgets, ensuring cost-effective resource allocation.
• Track expenses and report on budget utilization.
• 5. Analytics and Reporting
• Analyze campaign performance using tools like Google Analytics, SEMrush,.
• Prepare detailed performance reports and present insights to stakeholders.
• Recommend strategies to improve ROI and overall effectiveness.
• 6. Risk Management
• Identify potential project risks and develop mitigation strategies.
• Ensure compliance with regulations, policies, and industry standards.
• 7. Client and Stakeholder Communication
• Serve as the main point of contact for clients or senior management.
• Provide regular updates and address queries or concerns promptly.
• 8. QA
• Ensure all deliverables meet high-quality standards and project specifications.
• Conduct thorough testing and review of campaigns before launch.
• 9. Documentation
• Maintain detailed project documentation, including plans, performance data, & lessons learned.

Feb 2012 – Jun 2014 · 2 yrs 4 mos · Coimbatore Area, India

• 1. HTML Pages designed to fit any resolution
• 2. Designing montages
• 3. Maintenance of web applications.
• 4. Improve search engine optimization (SEO)
• 5. Have executed GUI and other aesthetics parts for all the projects in the area of Convention Center for onsite customers.

Jun 2010 – Jan 2012 · 1 yr 7 mos · Coimbatore Area, India

• 1. Visualizing contents provided by Client
• 2. Design Protocol
• 3.Requirements Gathering related to GUI
• 4.HTML Pages designed to fit any resolution
• 5.Designing montages
• 6.Maintenance of web applications.
• 7.E-learning video Making & Editing

Jul 2006 – Jun 2010 · 3 yrs 11 mos

• Nature of Work
• Visualizing contents provided by Client
• Design Protocol
• Requirements Gathering related to GUI
• HTML Pages designed to fit any resolution
• Designing montages
• Maintenance of web applications.
• Have executed GUI and other aesthetics parts for all the projects in the area of Convention Center for onsite customers
• Product Information CD.
• Please click the link below to view my works:
• http://picasaweb.google.com/bell.vfx

Jun 2006 – May 2010 · 3 yrs 11 mos

• Have full accountability for website design, ensuring website is always up to date with the latest content and value proposition and represents the Get Satisfaction brand.