Aug 2024 – Jan 2025 · 5 mos · Pune, Maharashtra, India · Hybrid

• Overseeing content strategy execution across multiple domains such as, EdTech, HRTech, eLearning, and High-Tech, and digital publishing to ensure alignment with business goals.
• Keyword, competitor, market, and trends research and analysis using advanced tools, such as Ahrefs, HubSpot, Semrush, and Google Analytics.
• Supervising content development and guiding the marketing team to produce high-quality blogs, videos, whitepapers, case studies, ebooks, landing pages, and more.
• Implementing content optimization and essential SEO techniques to improve content discoverability and learner engagement.
• Developing targeted content strategies to drive lead generation, nurture MQLs, and support demand generation efforts through conversion-focused content assets.
• Establishing and enforcing editorial standards to ensure consistency, clarity, and brand voice across all content collaterals.
• Collaborating and working closely with cross-functional teams like design, marketing, and sales to create, deploy, and track organic and paid campaigns.
• Strategizing and creating high-impact thought leadership content for LinkedIn, Facebook, Twitter, and Instagram to enhance brand positioning and business traction.
• Identifying new trends, tools, and methodologies to improve processes, enhance content quality, and increase workflow efficiency.

Feb 2023 – Aug 2024 · 1 yr 6 mos · Pune, Maharashtra, India · Hybrid

• Proofreading, editing, and managing in-house content.
• Doing thorough market research (keyword and competitor analysis) by using tools like Ahrefs, Keywordtool.io, Google Trends, and Google Analytics.
• Writing content for the following domains – HRTech, eLearning, EdTech, Digital Publishing, and High-Tech.
• Writing content - Blogs, Articles, Webinars, Landing/Orphan Pages, Newsletters, Case Studies, Web Pages, eBooks, Whitepapers, PRs, and more.
• Writing video scripts, YT descriptions, in-depth guides, and how-to content.
• Assisting in making the Content Plan, Content Strategy, and Monthly Report.
• Collaborating with Design Team for designing visual collaterals.
• Writing content for Social Media, infographics, and other creatives.
• Content auditing focusing on updating existing and removing older content.

Dec 2020 – Feb 2023 · 2 yrs 2 mos · Pune, Pune, Maharashtra, India

• Proofreading, editing, and managing freelance content.
• Doing thorough market research (keyword and competitor analysis) by using tools like Ahrefs and Keywordtool.io.
• Writing technical content - Blogs, Articles, Newsletters, Case Studies, PRs, Google Web Stories, Infographics, Infovideos, Web Pages, and more.
• Writing video scripts, in-depth guides, and how-to content.
• Writing content to be published on sites like Medium and Quora.
• Content auditing focusing on updating existing and removing older content.

Apr 2020 – Nov 2020 · 7 mos · Pune

• Proofreading, editing, and managing freelance content.
• Writing Web Content - Blogs, Articles, SM copies, Websites, PRs, Landing Pages, etc.
• Writing Video Scripts, SOPs, Sales Pitches, and more for third-party clients.
• Driving SEO, SEM, and SMM channels
• Brand Positioning - Suggesting and building brand names, logos, website layouts, and related content.

Nov 2019 – Apr 2020 · 5 mos

• Team Management and CRM
• Editing, Proofreading, and Publishing B2B Magazines for various sectors including Technology, SaaS, Finance, Fintech, Education, Edtech, Healthcare, Hospitality, Automobile, Transportation, SCM, F&B, BFSI, IT Security, and more.
• Managing Multiple Projects (Domestic & International)
• Optimizing Design Workflow - Images, Infographics, Page layouts, Logos, Cover designs, etc.

Mar 2018 – Nov 2019 · 1 yr 8 mos

• Web Content - Blogs, Articles, News, PRs, Newsletters, etc.
• Profile Writing - Person and company-oriented.
• Proofreading and editing content delivered by the team.
• Taking Client Interviews (Domestic & International)
• Handling Multiple Projects (B2B Magazines) for various sectors including Technology, SaaS, Finance, HR, Fintech, Education, Edtech, Healthcare, Hospitality, Automobile, Transportation, SCM, F&B, BFSI, IT Security, and more.