Hicham Kabbage

VP of Engineering

United Arab Emirates15 yrs experience

Most Likely To SwitchHighly Stable

Key Highlights

Over a decade of B2B expertise driving digital transformation.
Led marketing initiatives resulting in significant project wins.
Committed to mentorship and knowledge sharing in marketing.

Stackforce AI infers this person is a B2B Marketing Leader with expertise in digital transformation and strategic business development.

Contact

hicham.kabbage@gcg.ae LinkedIn

Skills

Core Skills

Marketing StrategyProject ManagementMarketing OperationsBusiness DevelopmentMarket Research

Other Skills

Artificial Intelligence (AI)B2B Marketing StrategyBusiness AlliancesCRMChannel PartnersCustomer Segmentation StrategyData AnalysisDigital MarketingEnterprise MarketingEvent ManagementGo-to-Market StrategyGoogle AnalyticsInfluencing OthersInterpersonal SkillsKey Client Relationships

About

With over a decade of B2B expertise, I specialize in driving digital transformation for business growth. Leading four tech companies in the Middle East, I oversee a diverse portfolio including digital infrastructure, cloud services, AV technologies, printing solutions, automation and information management. My corporate journey spans government agencies, Fortune 500 firms, and large private enterprises across industries like building materials, trading, and FMCG. My skills encompass Marketing Strategy, Vendor Management, Business Development, Event Management, Media & Communication, New Product Development with a focus on CRM and data analysis. Beyond my professional endeavors, I am deeply committed to knowledge sharing and mentorship. As a Marketing Lecturer, I have the privilege of imparting marketing and sales expertise to aspiring professionals at various universities in the GCC region. I am driven by the desire to translate innovative ideas into tangible outcomes, and I thrive on the challenges of driving innovation and transformation in dynamic business landscapes.

Experience

Gcg - enterprise solutions

Head of Marketing (Ghobash Group Tech Cluster) - GCG Enterprise Solutions & Gulf Business Solutions

Jan 2016 – Present · 10 yrs 2 mos · Dubai, Dubai, United Arab Emirates

Go-to Market
Defined marketing road-map to expand the Technology cluster’s offering including: Printing, Digital Identity, EIM, Automations, AV, Digital Banking & Cloud
Conducted market research & business plans leading to activities’ expansion in KSA & Oman
Built product portfolios for 4 verticals & enabled sales close projects in healthcare, defense, government & education sectors worth AED10mn
Lead NPD projects launched 6 new solutions & partnerships
Conducted business & product performance analysis with recommended solutions
Partner/Vendor Relationship Management
Managed relationships with key Vendors & organized joint activities
Initiated & implemented joint campaign & incentive programs generating AED5mn
Negotiated & managed budget allocated by vendors
Initiated, coordinated, and deployed training modules
Managed local events, trade shows, lunch & learns and sponsorships
MarCom
Developed marketing campaigns resulting in a 14% lead conversion rate.
Worked closely and developed relationship with media agencies
Developed and launched GCG’s 360 Virtual Tour to enhance customer experience
Launched a new quarterly magazine, featuring technology business experts and new solutions
Enhanced SEO and implemented google Adwords leading to web traffic increase by 47%
Launched, wrote content, and managed GCG and CNS new websites
Created and developed marketing collaterals to support sales team
Managed social media and increased LinkedIn followers by more than 120%
Developed new brand guidelines with key messaging to better position CNS & GCG.
Created video animations and case studies
Project Management
Launched GCG, Kyocera and RISO Regional Experience Center
Lead organization’s Net Promoter Score (NPS) reaching an 80% Growth
Implemented a new CRM with sales and marketing modules and defined workflows, in addition to
dashboards to track sales, products, and campaign performances.
Automated internal workflows between CRM, sales and marketing

Solution SellingCustomer Segmentation StrategyLanguage SkillsBusiness AlliancesMarketing OperationsProject Plans+8

Saint-gobain, gyproc

Regional Sector Manager Middle East

Jan 2013 – Jan 2016 · 3 yrs · Dubai, United Arab Emirates

Market Research
Researched and analysed market dynamics, standards, and trends in Gulf countries, which helped in expanding to Oman, Qatar, and KSA Markets for healthcare and education sectors
Developed annual sector reports with key insights and action plans presented to top management
Business Development
Defined sector objectives and tactical road-map for strategic initiatives
Lobbied with key stakeholders to facilitate Saint Gobain products penetrate markets in the region
Increased number of opportunities by 60%
increased the number of won projects for sectors by 40%
Organized round tables and +60 Lunch & Learns positioning therefore Saint Gobain as the leading healthcare and education solution provider
Supported HCT Oman College to win the National Eco-House Competition which led Omani Ministry of Housing to select Saint Gobain as the key provider of a 3500 houses project
MarCom
Developed Sector specific brochures and case studies to educate clients adopt new modern methods of construction
Featured Saint Gobain with editorials on specialised magazines to tackle challenges faced by healthcare and education operators
Initiated sector activity campaigns to feed sales pipeline with leads
New Product Development
Proposed, tested, and launched a new product leading to 4 major projects wins in KSA and UAE

Solution SellingCustomer Segmentation StrategyLanguage SkillsBusiness AlliancesMarketing OperationsProject Plans+8

Montreal chamber of commerce branch in dubai - metda

Marketing Consultant

Jan 2012 – Dec 2012 · 11 mos · Dubai

Account manager: Lucibel, Melitta, Ambiances, Artopex, Sonitec, LAR, Elasto Proxy
Successfully increased opportunities for key clients and helped in closing orders
Evaluated and advised on market entry strategy and best opportunities for distribution
Represented clients at key events and trade shows
Conducted research on potential opportunities in UAE resulting in 4 strategic partnerships

Solution SellingCustomer Segmentation StrategyLanguage SkillsBusiness AlliancesMarketing OperationsProject Plans+6

Imperial tobacco

Marketing Executive

Jan 2011 – Dec 2011 · 11 mos · Morocco

Successfully branded ITG to current employees in collaboration with HR
Compiled data and monitored SKU’s performances
Launched new ITG monthly Gazette
Visited point of sales and improved merchandising leading to increase in sales by 13%

Language SkillsMarketing OperationsInterpersonal SkillsPartner Relationship ManagementMarketing Analytics