Jun 2024 – Present · 1 yr 9 mos · Bengaluru, Karnataka, India

• Wore multiple hats in an early-stage startup, contributing across Product Strategy, investor conversations, pitch preparation, Sales, and hands-on Coding as needed to drive traction and clarity.

Jan 2024 – Jun 2024 · 5 mos

Jul 2021 – Jun 2024 · 2 yrs 11 mos

• Founding Team Member at Mensa Brands, India’s fastest unicorn and largest tech-led House of Brands.
• Drove company-wide product strategy, collaborating directly with the CEO, board, and cross-functional leaders to align technology with aggressive growth goals.
• As Head of Technology, led Product, Engineering, Data Science, UX Design, and ITSM, scaling the organization from ground zero to a ₹1500 Cr business in just 2 years.
• Built and scaled a 50-member tech org; spearheaded acquisition integration for 25+ D2C brands, and architected Mensa’s end-to-end tech platform combining custom-built systems and third-party solutions.
• Drove Content to Commerce strategy and platform. Built the in-house Ads optimisation engine.
• Delivered business visibility, operational control, and automation at scale, enabling rapid brand onboarding, efficient operations, and centralized decision-making.
• Also oversaw enterprise IT support and internal systems, ensuring seamless business continuity and service management.

Jan 2023 – Present · 3 yrs 2 mos · Bangalore

• BYB Mart is a rural B2B ecommerce company helping brands to develop direct to consumer channels through on ground associates(gram mitras). The company is on a mission to create lakhs of livehoods in the rural India. I helped the company with the initial seed money, and advise them on strategic, technology, and operational matters.

May 2020 – Jul 2021 · 1 yr 2 mos · Bengaluru, Karnataka

• Elevated consumer shopping experience by providing category-specific experience, developing deep category solutions
• Launched Pharma. Led the acquisition of SastaSundar (currently Flipkart Health)
• Launched new business models making phone affordable and ownership hassle-free. Launched very successful Flipkart Smart Upgrade, Complete mobile protection, etc.
• Launched AR based product exploration. Virtual trial for Beauty, Furniture and Large Appliances
• Led the team of 8 PMs

Apr 2018 – May 2020 · 2 yrs 1 mo · Bangalore

• Responsible for the category solutions, pricing & promotion, cart & checkout, and payment.
• Category solutions: enable online sale of emerging categories such as personal care and profitably scale the existing large categories such as apparel. Launched size&fit solutions to reduce return. Virtual trial solutions to try color cosmetics online. Rich catalog through product videos and annotated imaging. Virtual bundle to sell low AISP products at higher gross profit. Recommendations: Cross-sell on PDP, cart filler etc.
• Improved payment experience, customer affordability, prepaid contribution, and faster & reliable refund. Improved payment success by 1000 bps, increased prepaid contribution by 700 bps. Improved revenue through instant bank discount offers, EMI etc. Launched Myntra eGift Cards and Myntra Credit (CLP wallet). Launched UPI.
• Managed high sale days. Managed 10x peaks. Launched innovative ideas such as Myntra Shopping Group for higher engagement and revenue, Early Access for better margin, Value Shipping for SCM bandwidth utilization etc.

Apr 2015 – Apr 2018 · 3 yrs · Bangalore

• Make product discovery, buying decision and checkout easy, fast and fun for the customers
• Focus on reducing cart abandonment, increasing checkout conversion, improving payment success, faster refunds, reducing ITO and CTO (interaction&call to order), improve self serve
• Own product strategy and roadmap planning
• Work very closely with UX designer to provide world class mobile experience to users
• Coordinate across the team, stakeholders, external vendors, service providers
• Drive analytics to bring insights through instrumentation and data analysis
• Own end-to-end product development from concept to launch to tracking success metrics
• Collaborate with engineering on daily basis to ensure successful product delivery
• Actively explore new ideas to improve payment success and faster refunds

Jan 2014 – Mar 2015 · 1 yr 2 mos · Bangalore

• Responsibility includes gather requirement, manage product development, quarterly product planning, manage stakeholders, manage extremal vendors, define product metrics, track product metrics, managing product rollout, assisting training material preparation and support operations in execution.
• Domain includes Warehouse Management, Inventory Management, Order Fulfilment, Logistics, 3rd Party Logistics, Returns, Android delivery app and mobile pos integration.

Jul 2011 – Dec 2013 · 2 yrs 5 mos · Bangalore

• Managed the complete supply chain outbound. I was responsible for all the activities ranging from conceptualization, requirement discussions, resource planning, Sprint planning, design discussions, coding, code reviews, deployment and production support of things related to ERP Platform and supply chain systems: warehouse, logistics, order fulfilment, return processing etc.

May 2006 – Jul 2011 · 5 yrs 2 mos · Bengaluru, Karnataka, India

• Build deep tech and developed deep expertise in finance domain. Built one of the largest Personal Finance Manangement platform serving millions of customers and some of the top banks and financial institution in the world - Bank of America, Fedelity Investments, ABN Amro and many more.
• Pivotal in developing the tasking engine, alert engine, and frontend application.

Jul 2004 – May 2006 · 1 yr 10 mos