Anchal A.

Product Marketing Manager

Dubai, United Arab Emirates2 yrs 10 mos experience

Most Likely To Switch

Key Highlights

Expert in driving digital marketing strategies.
Proficient in analytics and lead generation.
MBA holder with a focus on marketing and strategy.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in B2B and B2C strategies.

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Skills

Core Skills

Digital MarketingAnalyticsProject ManagementMarketing StrategySearch Engine Optimization (seo)

Other Skills

ActivationsAdvertisingB2B MarketingBeautyBrand IdentityBrand ManagementCRMCase StudiesCash ForecastingClient SideCommercial ManagementCorporate BrandingCosmeticsCreative IndustriesData Analysis

About

Anchal is a results-driven digital marketing professional with years of experience designing omni-channel campaigns. She masterfully generates demand across platforms and produces engaging content to establish authority in her field. With expertise in analytics, Anchal leverages tools like Google Ads, Semrush, and HubSpot to optimize efforts and maximize ROI. She has deep expertise in lead generation, analytics, and cementing long-term client relationships. Backed by an MBA in marketing and strategy, Anchal applies data-driven creativity to refine strategies and achieve ambitious goals. Through her innovative marketing mixes and adventurous approach, Anchal continuously pushes limits to take business breakthroughs to the next level. When she's not immersed in the latest trends or collaborating with clients, you might find Anchal at beaches catching sunsets. She brings the same adventurous spirit and outside-the-box thinking that fuels her innovative approach to marketing global enterprises.

Experience

First abu dhabi bank (fab)

Product Marketing and Partnerships

Jan 2025 – Present · 1 yr 2 mos · Dubai, United Arab Emirates · On-site

Driving user retention and digital growth at Payit (1M+ users), UAE’s leading digital wallet.
I lead reactivation strategies for dormant users, integrate data with product-marketing funnels, and manage full digital touchpoints - from CRM & SEO to agency, compliance, and creative oversight.

Digital MarketingAnalyticsCRMSEO

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Launch and manage lead generation campaigns (SEM, Display, Social)
Launch and manage optimized social media marketing campaigns
Set up conversion, pixel, and event tracking on the website and across various digital platforms
Be actively involved in SEO efforts (keywords research, image optimization etc.)
Prepare online newsletters and promotional emails and organize their distribution through various channels
Design and implement direct email marketing campaigns
Create email databases for lead generation
Provide creative ideas for content marketing and update the website
Measure the performance of digital marketing efforts using various Web analytics tools (Google Analytics, WebTrends etc.)
Acquire insight into online marketing trends and keep strategies up-to-date.