Jul 2022 – Jun 2024 · 1 yr 11 mos · Delhi, India · Hybrid

• SBC is a Business Consulting Firm, providing services in Innovation, Design, and Strategy domains.
• Rooted in Design and Cognitive & Brain Sciences, we are passionate about designing solutions to the challenges and goals of ambitious businesses and start-ups.

Jul 2019 – Apr 2022 · 2 yrs 9 mos · Mumbai Area, India

• Handled innovation program "Growth Hackers", that involved mentoring teams of innovators through Design thinking based process. At the same time, it involved representing the undertaken projects to the stakeholders from the business.
• Further, worked on innovation projects in tech-domain 'Video analytics" to find the relevant use cases, refining the value proposition and experimenting with real-life customers. In the last stint at ABG, worked on group level digital marketing initiative that also involved brand positioning, brand messaging and media planning.

Mar 2016 – Jun 2019 · 3 yrs 3 mos · Mumbai Area, India

• Being responsible to promote and develop Innovation culture in Godrej and Boyce, I am involved in
• Creating frameworks to support innovation culture development programs.
• Managing innovation program called "Sprint". It promotes innovation in Godrej and Boyce with User Centred Design and intrapreneurship, by identifying passionate employees and induce them to innovate on their dream ideas.
• Mentoring the teams from across the organisation to work on the innovation projects, Leading them towards creating feasible user cases, Guiding the teams to use design thinking methods and follow structured innovation process, Providing support for research planning, analysing research response data and deriving insights, creating business model of the respective projects.
• Ideating and execution of programme to build open culture in IDC.

May 2015 – Oct 2015 · 5 mos · Ahmedabad Area, India

• Structuring and standardizing the service business of repair and maintenance service of industrial air-compressors
• Perception mapping of customers for the service and finding out the expectations
• Coming up with the changes required in the service
• Suggesting design interventions for dealing real time challenges in the service delivery

Aug 2014 – Dec 2014 · 4 mos · Surat

• Conducted Primary qualitative research, Studied people's eating preferences, perception of fast food,
• their values, likes and dislikes etc.
• Came up with the framework to build the Brand strategy for the Tea Cafe in the city of Surat.

Apr 2014 – May 2014 · 1 mo · New Delhi, India

• Worked on this project aimed at possible branding strategy for a manufacturer company of bio-degradable food plates. It involved Primary and Secondary research and also meeting stakeholders, targeted user segment, other people and organizations practicing falling in same domain, and came up with base understanding of the eco-system in which brand existed
• Studied users' behavioural patterns, choices, likes/dislikes etc and thus developed Hofstede Model

Jan 2012 – May 2013 · 1 yr 4 mos · Delhi

• Worked on strategies for email marketing as per time and occasion, Creation and execution of new campaign in including the offer and email templates. It also involved frequent A/B testing of newly created email design, and analyzing the response data.
• Email campaigning software applications used: Mailchimp, Madmimi and Octane.

Jul 2010 – Dec 2011 · 1 yr 5 mos · Delhi Area, India

• Started working on the idea of a sports magazine. The concept of this magazine was to cover all important aspects of sports, including the major events, the star players, health issues & challenges etc, in not only news form but also in the editorial way.
• The intent behind this initiative was to increase awareness for different sports in India by sensitising the readers.

Jan 2008 – Dec 2010 · 2 yrs 11 mos · New Delhi Area, India

• Co-founded Wizom.com
• Worked in this idea of creating a platform for bringing the people together, those who have business ideas and those who want to invest in good business idea.
• Handled the web design, creative aspects, execution of it and other projects undertaken.