Mar 2024 – Sep 2024 · 6 mos · New Delhi, Delhi, India · On-site

• 1. Designed and produced video, static, and GIF ads for Google Performance Max,
• Google Display Network, Meta Ads, Blinkit, and Amazon. Utilized visual consistency
• techniques to optimize performance across platforms, driving higher engagement
• and click-through rates.
• 2. Led the development and design of new dog toys, researching pet preferences and
• needs. Facilitated brainstorming sessions and collaborated with the merchandiser
• to finalize materials for aesthetic appeal and usability. Directed a marketing
• campaign and a photoshoot to create engaging visual content for a successful
• launch.
• 3. Redesigned product listings on Amazon and Blinkit, enhancing visual hierarchy,
• consistency, and navigation. Implemented clear imagery, simplified layouts, and
• cohesive branding which significantly increasing engagement. This approach set
• new standards adopted by competitors.
• 4. Maintained and refreshed website banners and promotions, creating a visually
• engaging experience for new product launches. By strategically organizing content
• and improving visual flow, I effectively guided user attention to key offers, resulting
• in notable increases in click-through rates and conversions.
• 5. Spearheaded the design, printing, and packaging of a Custom Rakhi Hamper,
• managing all aspects from concept to execution. Oversaw material selection and
• aesthetics for a cohesive brand experience. Directed the marketing campaign and
• photoshoot, creating visually compelling content. The product sold out within days
• on Blinkit and the brand's website, showcasing its strong customer appeal and
• success.

Apr 2023 – Sep 2023 · 5 mos · Gurugram, Haryana, India · On-site

• Spearheaded a core team of designers in the creation and execution of innovative design concepts for both in-house brands and client projects, ensuring alignment with brand identity and objectives.
• Collaborated with cross-functional teams, including brand managers, business managers and social media managers, to define project goals, scope, and deliverables.
• Oversaw the production and delivery of design assets for clients, projects including high-fidelity mockups, wireframes, and prototypes.
• Mentored junior designers to learn different techniques and styles; Coached them adapt to new softwares and technologies and enhancing the overall design team's capabilities.
• Conducted in-depth user research, to gather insights into the target audience's preferences and expectations.
• Analyzed user behavior and feedback to inform the design process and improve the overall user experience.
• Created and managed paid social media advertising campaigns on platforms such as Facebook, Instagram, and Twitter, optimizing budgets for maximum ROI. Conducted A/B testing to refine ad copy, visuals, and targeting parameters.

May 2022 – Aug 2022 · 3 mos · New Delhi, Delhi, India · Remote

• Developed daily design projects (brochures, logos, infographics, advertisements for social media) which increased engagement on social media handles by an average of 30%;
• Designed posters for workshops and training events conducted by the edtech company;
• Responsible for creating certificates for bootcamps and workshops conducted by the company; Received appreciation for excellence by COO

Jun 2020 – Present · 5 yrs 9 mos · New Delhi, Delhi, India · Remote

• As a freelance brand and marketing designer, I help businesses and organizations turn their vision into reality. My work covers branding, visual identity, marketing campaigns, paid ads, UI/UX design, website banners, product listings, and social media content creation. I create complete solutions that enable brands to grow clearly and confidently. I blend strategy with creativity to study audiences, understand goals, and deliver designs and campaigns that achieve measurable results.
• I have collaborated with e-commerce brands to develop ad campaigns, product visuals, and internal design systems that boost their presence. I have also worked with a SaaS brand on illustrations, website designs, and LinkedIn content that make tech-driven products feel more relatable. For lifestyle and wellness brands, I have built content strategies, created inviting identities, and designed social campaigns that increase engagement. For NGOs and organizations focused on making an impact, I have led rebrands and digital campaigns that enhanced visibility, trust, and connections with donors. Additionally, I have teamed up with individual clients on smaller, one-off design projects, ranging from logos to social media creatives, helping them establish a professional look.
• Although I cannot reveal many collaborations due to NDA agreements, I have been fortunate to work in various industries and locations with clients who trusted me to shape their brand voice and presence. Some brands I am currently working with include Rimore Store, SellerMate.AI, Soul Serenity, Riviera and a few more. Each project reflects my dedication to design that not only looks good but also resonates, connects, and promotes growth.

Dec 2018 – Mar 2019 · 3 mos · Ahmedabad, Gujarat, India · On-site