Aug 2022 – May 2024 · 1 yr 9 mos

• 1. Research
• Conducted market research & user research including 100+ user interviews to identify user problems & opportunities in USA
• 2. Product
• Built Byju’s Math Companion based on user problems to deliver aha moments (personalised learning & instant doubt solving)
• Made GTM to scale the business to INR 25 Cr ARR with no marketing budget, by doing the following:
• 3. Growth
• Built activation points & improved SEO to build 55k MAU generating INR 22 lac/month
• Improved conversion rate by 4X by launching Instant trial feature & A/B testing with no-code tools to save dev bandwidth
• Implemented happy user strategy to identify advocates of Byju’s to increase referral revenue by INR 10 lac/month
• Started new growth channels by partnering with Brainly, Outschool & OSMO to generate INR 16 lac/month
• Built CRM campaign to generate 2 lac/month by retargeting old/dead leads
• Lead scoring to identify high intent users based on timezone, device info, etc which improved sales efficiency by 4X
• Visited sales offices in Delhi & Mumbai to join user calls with sales managers, to find areas of improvement for increased sales
• 4. Retention
• Improved Monthly recurring revenue by 20% by educating users about the product features
• Published free study material (videos, games & QnA) to generate leads by helping users to book a trial class, which scaled to 100k+ MAU and 1% conversion for a trial class.
• Improved NPS from -3 to 41 with a new curriculum, instant doubt-solving, & tech fixes to improve overall learning experience

Jun 2021 – May 2022 · 11 mos · Gurugram, Haryana, India

• Built referral program effectively increasing sales by 6%
• Improved website conversion rate by 14% through A/B testing
• Built repeat sales strategy increasing the repeat sales revenue by 200%
• Collected data backed user feedback to launch new features improving smart device addition rate by 50%

Sep 2020 – Jan 2021 · 4 mos

• Interviewed 30+ people in lockdown and discovered the problem of poor posture, body pain and lack of motivation to workout
• Shared ‘easy to do’ 10-minutes exercise plans on google drive for Alpha testing on 50+ users
• Led a team of 3 (2 developers, 1 designer) to deliver MVP using CV models for body posture identification
• Onboarded 1 physical and 2 medical professionals for teleconsultation
• Registered first client and onboarded 2000+ users

May 2020 – May 2021 · 1 yr

Apr 2019 – May 2020 · 1 yr 1 mo

May 2019 – Jul 2019 · 2 mos · Gurgaon, India

• Planned and ran 22 PAN India events in OYO properties by liaising with BookMyShow & Insider for "@OYO Near You"
• Competitive analysis on CCD, Starbucks and liaised with stakeholders for launch of ‘French Press’, OYO’s coffee cafe chain
• Signed 3-year contract of 30:70 profit share with media buying company for leasing wall space in tier-1 city OYO properties

Dec 2018 – Apr 2019 · 4 mos

• IIT Roorkee based startup that provides comfortable and good quality shoes to various schools.
• Designed shoes for schools, completing the concept of the perfect synchronized dress.
• Performed market research in targeted cities and managed clients and retailers.

Nov 2018 – Apr 2019 · 5 mos

• Annual Finance Festival of IITR, being the only IIT to have done so yet.
• Spearheaded the design team of Finfest.
• Designed the Logo, posters and flexes for the fest.

Sep 2018 – Apr 2019 · 7 mos

Aug 2018 – Apr 2019 · 8 mos · IIT Roorkee

• Appointed instructors & guides for various art forms and initiated the music & dance classes for the entire college which saw a turnout of more than 300 in the first run
• Conceived and organized the first Institute Freshers for the freshmen and Institute Prom for the graduating batch at IIT Roorkee
• Expansion of Cultural Council to include new clubs such as Stand-up and Culinary club
• Bhawan culture: Introduced cash prizes and external judges for the Inter Bhawan events, Established recreational rooms in two hostels, Created councils to promote cultural activities at Bhawan level

Sep 2017 – Nov 2018 · 1 yr 2 mos · Haridwar Area, India

• Thomso: a majestic four days annual cultural fest of IIT Roorkee, recognized as
• one of the greatest pomp youth festivals of India.
• Responsibilities:
• Planning Event strategy and smooth operations for the whole 4-day festival.
• Implementing the plan for control of students (10k+ students who visit IIT
• Roorkee during Thomso).
• Leading the promotions team to get a huge footfall of 30k from various parts of India.

Aug 2017 – May 2018 · 9 mos

• Head of the Bhawan council of the Rajendra Bhawan, one of the hostels at IIT Roorkee. Responsible for all sports affairs including the inter/intra - Bhawan tournaments and other events like the Bhawan day and also the development of the Bhawan infrastructure.

Aug 2017 – Apr 2018 · 8 mos · Haridwar Area, India