Paresh Panchal

Head of Design

Mumbai, Maharashtra, India23 yrs 8 mos experience
Highly Stable

Key Highlights

  • Over 23 years of experience in advertising.
  • Expert in crafting integrated marketing campaigns.
  • Strong leadership and mentoring abilities.
Stackforce AI infers this person is a seasoned advertising professional with extensive experience in creative strategy and brand development.

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Skills

Core Skills

Creative StrategyIntegrated MarketingCreative Direction

Other Skills

ATTENTION TO DETAILAdvertisingAnalytical SkillsArt DirectionBrand AwarenessBrand DevelopmentBrand IdentityCoaching & MentoringConcept DevelopmentCorporate BrandingDigital MarketingDigital MediaDigital StrategyEthical LeadershipMARKET TRENDS

About

Being born into a family with design and technical minds, throughout high school, I was recognized as the most creative and artistic mind, earning multiple awards. Coaching students for art exams revealed my mentoring and leadership skills. After completing my Bachelor's in Applied Art from Mumbai Art University in 2000, I partnered with various design houses and global advertising groups like Dentsu, Publicis, and IPG. This exposure provided insight into global work culture and collaborations with top creative minds worldwide. Over 23 years in the industry, I've strategically crafted integrated campaigns with dynamic teams for major brands across categories in India and global markets. My longest association, spanning 11 years, was with IPG's Mullen Lowe Lintas. Within this global organization, I adapted to environmental and process changes, working on significant brands and projects. While I've always been a detail-oriented art professional, my tenure at Lowe allowed me to evolve into a strategist for brands' futures. I honed my strengths in reviewing, strategizing, and creating integrated campaigns based on consumer insights, culture, and social intelligence. Beyond building brands independently, I adapted and developed international campaigns for the Indian market. My leadership, mentoring, management, presentation, and communication skills were further strengthened within and outside the organization. Overall, I am well-equipped to independently manage and execute projects, demonstrating self-judgment, responsibility, and effective teamwork, earning the trust of my mentors.

Experience

Zydus group

Creative & Design head

Feb 2024Present · 2 yrs 1 mo · Mumbai, Maharashtra, India · On-site

Sobha ltd & metercube

National Design & Creative Head

Mar 2020Dec 2023 · 3 yrs 9 mos · Bengaluru, Karnataka, India

Creative StrategyArt DirectionBrand DevelopmentIntegrated MarketingConcept DevelopmentDigital Marketing+13

Mullen lowe lintas

Group Creative Director

Nov 2007May 2019 · 11 yrs 6 mos · Mumbai Area, India

  • Brands: Vim-Dish Wash Bar, Pureit-Water Purifier, Blueband-Butter, Pepsodent-Oral Care, Clinic Plus & All Clear-Shampoo, Axis Bank, Ultratech-Cement, Birla White Putty, Freecharge-Online Wallet, Kwality Walls-Frozen Desserts, Kirloskar, Zee Bollywood, & prive, & pictures, ICICI Prudential, Aditya Birla Corporate.

Dentsu

Associate Creative Director

Jul 2007Oct 2007 · 3 mos · Mumbai, Maharashtra, India

  • Designing strategic ad campaigns

Publicis groupe

Senior Art Director

Jan 2005Jan 2007 · 2 yrs

  • Brands: Globus, Fidelity, Garnier, Milton-Housewares, and Cleartrip

Fcb ulka

Art Director

Jan 2003Jan 2005 · 2 yrs

  • Brands: Tata Motors, TCS, Amul, ICICI & UTI-Bank

Goldmine advertising

Junior Art Director

Jan 2001Jan 2003 · 2 yrs

  • Brands: MTDC, Goa Tourism, Nalli Sarees and UTI-Bank

Education

L S Raheja School of Arts, Mumbai

Bachelors of Fine Arts — Design and Applied Arts

Jan 1995Jan 2000

Our Lady of Nazareth High School, Mumbai

SSC

Jan 1983Jan 1995

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