Ananya Yadav

Associate Consultant

India5 yrs 9 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in executing impactful marketing campaigns.
Strong background in both IT and marketing.
Passionate about leveraging AI in marketing.

Stackforce AI infers this person is a MarTech professional with a strong focus on product design and marketing automation.

Contact

Skills

Core Skills

Marketing Campaign ManagementAdobe CampaignProduct Design

Other Skills

AJOAdobe Experience Platform (AEP)Adobe IllustratorAdobe XDAnalyticsAngular 7BRDC (Programming Language)Cascading Style Sheets (CSS)Competitive AnalysisComputer ScienceCreative WritingCustomer Relationship Management (CRM)DrawingDreamweaver

About

At Adobe, I help brands build and execute impactful marketing campaigns through Adobe Journey Optimizer and Adobe Campaign. My role involves technical execution by understanding business goals and crafting solutions that enhance customer experiences. With a background in IT, I bring a mix of problem-solving, strategy, and execution to the table. Strong communication skills, eye for design, and ability to simplify complex ideas. I love working at the intersection of technology, creativity, and business—ensuring that what we build is both functional and user-friendly. As AI continues to shape the future of marketing and product experiences, I’m keen on leveraging its potential. Let’s connect and talk about all things product, design, and customer experience! ✉️ : workananya00@gmail.com

Experience

Adobe

2 roles

Technical Consultant

Promoted

Feb 2025 – Present · 1 yr 1 mo

1. Designed and implemented cross-channel marketing campaigns (e.g. offers, upsell, cross-sell, real-time and personalized campaign deliveries) that deliver customer's business, functional, technical, and customer experience goals on AEP- AJO and Adobe Campaign
2. Worked closely with AEP Product and Performance testing Team for testing and recommending new features to support customer’s use cases
3. Worked with clients and client partners through the various stages of the project including Assessment, Requirements, Design, Build, Testing, Reporting/Tracking, Training, and Go-Live.
4. Provided expert service and recommendations to clients and client partners
5. Handling multiple clients across various solutions

Adobe CampaignAJOMarketing CampaignsAdobe Experience Platform (AEP)Marketing Campaign ManagementMarketo+2

Associate Technical Consultant

Jul 2022 – Feb 2025 · 2 yrs 7 mos

1. Implemented cross-channel marketing campaigns (e.g. offers, upsell, cross-sell, real-time and personalized campaign deliveries) that deliver customer's business, functional, technical, and customer experience goals on Adobe Campaign Standard and Classic.
2. Worked as QA consultant on Adobe Campaign Classic, Standard and AJO projects.
3. Provided expert services to partner teams and customers on implementation and best practices
4. Provided Mentoring and training to New College Graduates on Adobe Campaign Classic
5. Part of the Engineering Partnership Innovation team, maintaining a bridge between consulting and Engineering, regarding product updates and testing
6. Organised and participated in Adobe Rockstars and conducted multiple events as part of REJOICE Bangalore

Marketing AutomationAdobe CampaignworkflowsAnalyticsProduct DesignBRD+11

Hughes systique corporation (hsc)

Software Engineer Intern

Dec 2021 – May 2022 · 5 mos

Developed and optimized existing code base components, improving UI performance and responsiveness.
Gained hands-on experience in the software development lifecycle, improving problem-solving and teamwork skills.

TeamworkOral CommunicationSoftware IndustryComputer Science

Geeksforgeeks

Intern (Technical Content Writer)

Jun 2021 – May 2022 · 11 mos

Simplified complex technical concepts into beginner-friendly tutorials, making content more accessible to a wider audience.
Authored and published technical articles on web development and best practices, contributing to GeeksforGeeks knowledge base.
Ensured accuracy and clarity by researching extensively and incorporating feedback from subject matter experts.

TeamworkOral CommunicationComputer Science

Skillenza

Community Manager

Nov 2020 – Jan 2021 · 2 mos

Led the Campus Hustler Program, driving student participation in industry-relevant activities initiated by Skillenza and its partners.
Built and nurtured relationships with career-oriented college clubs, fostering collaboration through strategic community campaigns.
Organized and hosted interactive events and meetings, enhancing student engagement and strengthening the Skillenza community.

TeamworkOral Communication

Microsoft

2 roles

Microsoft Learn Student Ambassador

Aug 2020 – May 2022 · 1 yr 9 mos

TeamworkOral Communication

Microsoft Student Partner

Apr 2020 – Aug 2020 · 4 mos

TeamworkOral Communication

Hyathi technologies

Product Designer

Jul 2020 – Aug 2020 · 1 mo

Designed user-centered interfaces for web and mobile apps, focusing on usability and visual appeal;
Created wireframes, prototypes, and high-fidelity mockups using Figma and Adobe XD.
Provided ongoing design support and iterated on designs based on user feedback and analytics.

FramingCompetitive AnalysisTeamworkDrawingOral CommunicationComputer Science+1