Sep 2024 – May 2025 · 8 mos · Hyderabad, Telangana, India · Hybrid

Jun 2022 – Sep 2024 · 2 yrs 3 mos · Chennai, Tamil Nadu, India · Hybrid

• Spearhead end-to-end management of all marketing campaigns for the US region across diverse channels including email, SMS, and direct mail, ensuring alignment with business objectives and industry standards.
• Implement day-to-day marketing activities by adhering to business requirements, encompassing email campaign setup, scheduling, rigorous testing, tagging, and deployment of various campaign types such as one-time, recurring, triggered, and dynamic content-driven campaigns.
• Innovate and craft responsive HTML templates that comply with AstraZeneca's established standards and guidelines, aiming for enhanced user engagement and brand consistency.
• Drive the development of dynamic email content to optimize omnichannel campaign effectiveness and audience engagement.
• Design, develop, and deploy web applications like landing pages, forms, and survey pages to complement marketing initiatives and facilitate seamless user interactions.
• Strategically segment audiences to target campaigns based on evolving business needs, ensuring personalized and relevant messaging for diverse customer segments.
• Proactively troubleshoot technical issues related to campaign builds, HTML templates, and deployment processes to maintain campaign integrity and performance.
• Oversee campaign deployment, monitoring, and auditing activities, ensuring timely and accurate deployment while conducting ongoing quality assurance audits to validate campaign effectiveness and adherence to set requirements.
• Collaborate effectively with cross-functional teams including marketing, accounts, and global email services to understand requirements, align strategies, and ensure successful campaign delivery.
• Stay abreast of industry trends and best practices in email marketing and campaign management, incorporating relevant insights and innovations to optimize campaign performance and drive continuous improvement initiatives.

May 2021 – Jun 2022 · 1 yr 1 mo

• Skilled in utilizing Oracle Eloqua for seamless marketing automation campaign development.
• Profound ability to create, manage, and enhance marketing campaigns via Oracle Eloqua, fostering lead generation and prospect management.
• Demonstrated proficiency in HTML & CSS for crafting engaging Emails and Landing Pages.
• Competent in configuring Email Campaigns, Segments, Dynamic Contents, Field Merges, Custom Objects, and campaign flows within Eloqua.
• Experienced in integrating forms/blind forms into Emails/Landing pages to optimize user engagement.
• Capable in leads routing to ensure efficient lead management processes.
• Accomplished in designing comprehensive Lead Generation/Nurture and A/B Testing Campaigns.
• Skilled in conducting Quality Analysis and generating performance reports using Eloqua Insights.
• Experienced in leveraging advanced Eloqua features for enhanced campaign performance.
• Proficient in data analysis and segmentation techniques to optimize targeting and personalization.
• Proficient in Litmus and browser stack Testing to ensure cross-platform compatibility.
• Proactive approach towards staying updated with industry trends and best practices in marketing automation.
• Dedicated to driving continuous improvement initiatives for enhanced campaign effectiveness and ROI
• Proven track record in full-cycle project implementation, encompassing requirement gathering, design, development, testing, and support.
• Demonstrated expertise in building, testing, and executing end-to-end Marketing Automation campaigns and flows, including comprehensive Analytics.
• Proficient in reporting on campaign effectiveness and providing insights for optimizing email campaigns.

Nov 2019 – Apr 2021 · 1 yr 5 mos

• Job Description/Responsibilities :
• Email Marketing, Building Marketing/Nurture Campaigns.
• Creation of Responsive HTML Emails, Landing Pages.
• Creation of Eloqua form, Blind form.
• Creation of Custom Data Objects
• Setting up Email Campaigns, Landing Pages, Segments and campaign flows, List Uploads in Eloqua.
• Deploying email marketing campaigns, list segmentation, and scheduling email campaigns.
• Integrating Eloqua form with InstaPage
• Reporting from Eloqua Insights Reports.