Ankita Vishe

Consultant

Shahapur, Maharashtra, India5 yrs 2 mos experience

Key Highlights

Expert in multi-channel marketing campaign execution.
Proficient in Adobe Campaign Classic and Standard.
Recognized for excellence in service delivery.

Stackforce AI infers this person is a MarTech expert with a strong focus on campaign management and automation.

Contact

ankita.v3131@gmail.com LinkedIn

Skills

Core Skills

Marketing AutomationCampaign Management

Other Skills

API IntegrationAdobe CampaignAdobe Campaign ClassicAdobe Campaign StandardBusiness Requirements Document (BRD)Cascading Style Sheets (CSS)Client TrainingCore JavaDashboard DevelopmentData DiscoveryEmail MarketingHTMLJavaScriptMicrosoft ExcelMicrosoft Office

About

MarTech & Campaign Management Professional with expertise in Adobe Campaign Classic and Adobe Campaign Standard. Experienced in designing, developing, and optimizing multi-channel marketing campaigns across Email, SMS, WhatsApp and App Push for banking, retail, and other industries. Key expertise includes: ✔ End-to-End Campaign Execution – Targeting, segmentation, A/B testing, and real-time dynamic offer management. ✔ API Integrations & Automation – Integrated WhatsApp and transactional messaging using SOAP and REST APIs. ✔ Data Handling & Personalization – Developed workflows, schema extensions, and dynamic content personalization for complex use cases. ✔ Dashboard & Reporting – Created custom dashboards for delivery tracking, user activity, and engagement insights. ✔ Technical Documentation & Training – Developed TDDs, BRDs, and training sessions to support seamless campaign execution and migration.

Experience

Craft cxm

Consultant

Dec 2024 – Present · 1 yr 3 mos · Australia - India · Remote

Dwao

2 roles

Senior Associate - Marketing Automation

May 2024 – Dec 2024 · 7 mos · Delhi, India · Remote

Demonstrated ability to integrate SMS and WhatsApp via different vendors and implement automated
campaigns.
Experienced in storing data in external databases through JavaScript and showcasing real-time
communication via SoapUI.
Developed custom dashboards and Technical Specification Documents to support successful project
execution.
Worked on ICICI Lombard's warm-up campaigns for Email, SMS, and WhatsApp based on client
requirements.
Assisted in improving IP reputation and developed a custom dashboard for tracking performance
across all channels.
Prepared monthly presentation decks analyzing customer conversions and engagement.

SMS IntegrationWhatsApp IntegrationJavaScriptSOAPREST APIsDashboard Development+3

Consultant - Marketing Automation

Mar 2023 – May 2024 · 1 yr 2 mos · Delhi, India · Remote

Experienced banking professional with expertise in domain processes and regulations.
Skilled in end-to-end campaign management, data discovery, and Business Requirements Document
(BRD) creation.
Proficient in developing import flows (FDA), typologies for card communications, and landing pages
for customer consent.
Managed tasks within timelines, ensuring efficient project delivery.
Conducted training sessions on Adobe Campaign Classic for knowledge transfer and upskilling.
Successfully transitioned campaign development to the client, supporting migration and platform
integration.
Recognized with the Customer-Focused Delivery Award for excellence in service delivery.

Campaign ManagementData DiscoveryBusiness Requirements Document (BRD)Adobe Campaign ClassicMarketing Automation

Hansa cequity

Associate

Jan 2021 – Mar 2023 · 2 yrs 2 mos · Mumbai, Maharashtra, India · On-site

Worked as an Associate in the Enterprise Solutions and Applications team at Hansa Cequity for 2.3
years.
Specialized in Adobe and cloud technologies within the MarTech domain.
Experienced in:
Developing marketing campaigns.
Integrating APIs for seamless data flow.
Managing multi-channel communications including Email, SMS, WhatsApp, App Push, and Web Push.
Proactively explored and leveraged new tools to enhance marketing automation capabilities.
Skilled in both Adobe Campaign Standard and Adobe Campaign Classic.
Delivered tailored solutions for diverse industries such as banking, retail, and more.