Feb 2020 – Aug 2024 · 4 yrs 6 mos

• Operated across multiple functions in the early days ideating and delivering new products, running day to day operations, setting and optimising efficient processes, handling client deliveries and driving growth
• >Contributed towards building the most efficient community powered GIS/ location data platform TaskByte. Peak of ~3 million geocodes processed per month (comparable to industry leaders) using less than 5% of average men hours
• >Minimised human errors to ~2% for data processing with new tools and processes
• >Set up and led associated processes to complement the products
• >Improved location data accuracy by > 95%, and reduced fraudulent contributions to negligible by creating new tools
• >Catered to renowned mapping, logistics, and automotive brands with existing as well as tailored products
• >Executed low budget, product marketing strategies, gaining nearly million users
• >Drove inbound interest from enterprise customers by driving day 1 PR efforts, generating wide coverage across leading national & global publications

Nov 2018 – Nov 2019 · 1 yr · Mumbai, Maharashtra, India · Hybrid

• >Led 0-1 product development for Cox & Kings’ foray into the online activities booking space
• >Created solutions to transition offline vendor inventory onto the platform, expanding accessibility and enhancing customer choices
• >Shaped the consumer and vendor platforms with comprehensive product roadmaps and documentation
• >Revamped legacy operational processes by actively collaborating with stakeholders to meet the requirements of the new platform
• >Directed content curation and maintenance across platforms, ensuring consistent quality and engagement

Aug 2017 – Nov 2018 · 1 yr 3 mos · Mumbai Area, India

• Core team member leading the product while also managing day to day operations and driving new enterprise collaborations
• >Led successful development and launch of a revamped platform, incorporating social elements like group planning and user-generated content. Resulted in ~35% surge in Monthly Active Users (MAUs) and ~60% reduction in user acquisition costs
• >Executed diverse responsibilities as a core team member, including strategic product roadmap creation, content curation, marketing initiatives & activations, talent acquisition, brand alliance management, and day-to-day operational oversight
• >Delivered complex product features within aggressive timelines, effectively managing relationships with multiple new external vendors
• >Started community activations, built new event properties for road travellers, created strategic alliances and leveraged micro-influencer networks, amplifying product awareness and engagement

Mar 2015 – Jul 2017 · 2 yrs 4 mos

Mar 2015 – Jul 2017 · 2 yrs 4 mos · Noida Area, India

• Created and drove the platform from day 0, gradually reaching the key players in Asia's online travel industry
• >Outlined and launched the B2B travel media platform
• >Collaborated with industry bodies such as FICCI, TiE, and IAMAI to create and manage associated event properties, bolstering the platform's influence and enabling the first revenue channel
• >Forged strategic industry alliances that facilitated the organic expansion of the platform