Naresh Kumar

Digital Marketing Specialist

Chennai, Tamil Nadu, India8 yrs 5 mos experience

Highly Stable

Key Highlights

8 years of experience in digital media.
Expert in data-driven marketing strategies.
Proven track record in team leadership and collaboration.

Stackforce AI infers this person is a MarTech expert with a strong focus on digital marketing and analytics.

Contact

Skills

Core Skills

Digital MarketingContent StrategyGrowth StrategiesProduct ManagementContent Creation

Other Skills

AdvertisingAgency Relationship ManagementAsanaBloggerBloggingBrand AwarenessBusiness Growth StrategiesCollateralContent ManagementContent MarketingContent writingConversion OptimizationConversion RateConversion TrackingCopywriting

About

With 8 years of experience in digital media, I bring a unique blend of strategic vision and data-driven precision to every project. I specialize in managing end-to-end marketing operations, covering content, SEO, CRM, paid media, (google ads and Linkedin ads), and marketing automation. My analytical mindset enables me to build insightful reports and dashboards, providing the leadership team with actionable insights that drive smarter, faster decision-making. Throughout my career, I’ve led and collaborated with diverse, cross-functional teams across countries, refining my adaptability and cultural awareness. My experience in team management and leadership has equipped me with the skills to inspire and align teams around shared goals, all while maintaining a focus on measurable results. My background in product management also allows me to bridge the gap between technical development and customer needs. By aligning product and market strategies, I help ensure our solutions not only meet but exceed industry standards. Driven by a passion for continuous improvement, I’m dedicated to making an impact through strategic marketing and insightful analytics. Let’s connect to discuss how data-driven decisions and innovative digital strategies can shape the future of marketing.

Experience

Esab

Marketing Manager

Jul 2024 – Present · 1 yr 8 mos · Chennai, Tamil Nadu, India · Hybrid

Zuci systems

Lead Marketing Strategist

May 2023 – Jun 2024 · 1 yr 1 mo · Greater Chennai Area · Hybrid

1) Lead marketing initiatives and optimizing processes for data & analytics vertical.
2) Ideate B2B marketing strategies to improve web conversion rates.
3) Collaborate with sales teams to align marketing efforts with sales goals and achieve revenue targets.
4) Conduct A/B testing and analyze data to improve web and social performance.
5) Create email marketing campaigns, marketing dashboards, and reports for decision-making.
6) Devise content strategy, SEO, and paid-marketing plan for business usuals.
7) Act as an organization-wide technical SEO consultant to improve traffic and CX
8) Agency management (website & multimedia)
9) Content strategy for data and analytics vertical
10) Social media management
11) Device niche Google Ads campaigns for brand awareness and lead generation
12) Strategise LinkedIn campaigns for building pipelines and brand awareness.

Google AdsLinkedin MarketingWeb AnalyticsTeam LeadershipConversion OptimizationAgency Relationship Management+8

Aecc - digital innovation hub

4 roles

Global Growth Hacking Manager (Marketing Product Manager)

Promoted

Feb 2023 – May 2023 · 3 mos

1) Managing a cross-functional team of writers, search engine, and conversion optimization specialists.
2) Marketing product manager for https://search.aeccglobal.com
3) Collaboration with the leadership team and stakeholder engagement
4) Webinars, Landing Page, Email, SEO strategy
5) Organic growth strategies for traffic and lead.
6) Web analytics advanced tracking - GA, GTM, GSC.
Conversion Optimisation Strategies (A/B, Multivariate)
7) Marketing scrum master