P

Priyanka Priyadarshini

Business Development Executive

India6 yrs 8 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Master's in Finance with 3+ years in Project Management.
  • Expert in Performance and Brand Marketing strategies.
  • Proven track record in scaling operations and stakeholder management.
Stackforce AI infers this person is a Fintech professional with strong expertise in project management and marketing strategies.

Contact

Skills

Core Skills

Performance MarketingBrand MarketingProject ManagementMarket Research

Other Skills

AccountingAnalytical SkillsAssuranceBloomberg TerminalC (Programming Language)Campaign ManagementClient Credit AssessmentContent CreationCorporate FinanceDigital MarketingEViewsEconometricsFinanceFinancial AnalysisFinancial Markets

About

Master's in Finance with 3+ years of experience in Project Management, Process Mapping and Implementation, Reporting and Market Research. Have successfully scaled and built new operations by mobilizing people and resources keeping an empathic mindset at work. Strong stakeholder management skills balancing expectations and cultivating cohesive teams to meet and exceed business goals. Knowledge: Corporate Finance, International Financial Statement Analysis, Advance Financial Statement Analysis, Portfolio and Wealth Management, Fixed Income Instruments, Derivatives, Treasury Management, Financial Markets and Institutions, Venture Capital, Econometrics, International Finance, and Investment Theory

Experience

Indmoney

2 roles

Senior Manager, Growth

Promoted

Nov 2024Present · 1 yr 4 mos

  • Responsible for leading brand marketing for next future app launches as part of FY'27 growth strategy plan

Senior Program Manager - CEO's Office

Nov 2023Present · 2 yrs 4 mos

  • As core member of growth strategy team in CEO's office responsible for Performance Marketing and Brand Marketing for IND Super App - Credit Cards and US Stocks
Performance MarketingBrand MarketingMarketing AnalyticsSearch Engine Optimization (SEO)

Iserveu

Program Manager - CEO's Office

Aug 2022Mar 2023 · 7 mos · Bhubaneswar, Odisha, India · On-site

  • Developed product rollout strategy by preparing competitive intelligence reports and GTM model with the Product Head to facilitate successful launch of a new product suite for top 3 biggest clients
  • Collaborated with the VP of Sales to optimize sales processes and develop revenue projections, ensuring continuous revenue streams and implementing scalable procedures for customer acquisition
  • Analyzed customer ticket data and developed strategic insights report that enabled cross-functional business and technical teams to deliver a new customized payments platform for our biggest client (650 branches and 3500+ touch-points)
  • Coordinated partnerships as key POC with the Top 2 largest government financial clients by allocating and coordinating internal and third-party resources to ensure successful delivery of new product suite to be rolled out in over 300+ cities in India
Project ReportingProject Management

Ideapoke

Research Analyst

Feb 2022Jul 2022 · 5 mos · Bengaluru, Karnataka, India · On-site

  • Led a team of 3 to conduct secondary market research, and ad-hoc analysis for strategic evaluations to provide insightful recommendations and support management decision-making for the Director of Strategy of a Fortune 500 Japanese client
  • Performed competitor benchmarking through secondary research (Factiva, Bloomberg ) and prepared strategic market planning reports that led to the commissioning of three more client projects and the signing of a yearly contract (value >$400k )
  • Conducted in-depth market analysis employing a range of research tools and methodologies to deliver comprehensive insights and growth strategic recommendations for clients spanning diverse industries
Project ReportingMarket Research

Brigghtt developers and technocrafts pvt. ltd.

Growth Strategy Associate

Mar 2021Jan 2022 · 10 mos · Odisha, India · Hybrid

  • Worked directly with CEO and developed pitch decks to seek new investments commercial estate projects
  • Utilized advanced statistical methods and financial modelling techniques to assess key performance indicators, identify trends, and provide actionable recommendations for optimizing financial strategies
  • Conducted feasibility and impact analysis of our 12+ pipeline projects to channelize investments and align our implementation strategy
  • Successfully developed partnerships with major clients across 5+ locations and became exclusive vendors for 7+ contracts each worth >15 cr

Indmoney.com

Growth Strategy

Aug 2020Feb 2021 · 6 mos · India

  • Conducted comprehensive market research and analysis, providing valuable insights for strategic decision-making
  • Managed and optimized marketing strategies across YouTube, Quora, Instagram, and other platforms, enhancing brand visibility and implemented SEO strategies that boosted organic traffic by 30%
  • Collaborated with cross-functional teams, including marketing, product development, and sales, to align growth initiatives with overall business objectives resulting in a 20% increase in user acquisition

Bright developers & technocrafts india private limited

Junior Project Manager

Jul 2017Mar 2019 · 1 yr 8 mos · India

  • Implemented project management procedures and techniques to simultaneously manage three complex projects, ensuring compliance with quality standards and achieving on-time completion with a 15% cost reduction
  • Successfully monitored project plans, encompassing resource allocation, progress reporting, budgeting, change control, risk mitigation, and stakeholder engagement to align with organizational objectives
  • Conducted primary market research by surveying site operators in 7+ locations in Odisha to understand unmet needs, analyze trends in construction regional mapping and prepare site selection strategy for Senior Manager and CEO

Byju's (think & learn pvt. ltd.)

Business Development Intern

Jan 2017May 2017 · 4 mos

  • Dealt promptly and efficiently with client queries and increased customer satisfaction rate by 25%
  • Managed new product content creation and promotion materials that were launched for 5M learners in 4 metropolitan cities of India

Education

Trinity College Dublin

Master's degree — Finance

Jan 2019Jan 2020

Kalinga Institute of Industrial Technology

Bachelor's degree — Engineering

Jan 2013Jan 2017

Mother's Public School

High School — Science

Jan 2011Jan 2013

D.A.V. Public School - India

High School — 10th class

Jan 2010Jan 2011

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