Jan 2024 – Jan 2025 · 1 yr · On-site

• Leadership: Managed a team of 11 engineers responsible for pricing, invoicing and payment schedule journey, collaborating with business and product leaders to drive platform growth.
• Technical Architecture: Envisioned and modelled an end-to-end money flow system for UC, collaborating with VPs/DOEs across all 4 engineering verticals to ensure clear separation of concerns and enable IPO-critical financial accounting features. Led an engineering-wide execution charter, coordinating efforts with 5 EMs, 1 SDE-4, 3 PMs, 1 Designer and 45 engineers.
• Proposed a simplified pricing construct for the summer season to the business team and delivered incremental revenue.
• Led and delivered cross-functional effort for building purchase and redemption flow of bundled booking construct working with a team of 20 engineers resulting in incremental repeat deliveries in the beauty and cleaning business.

Jul 2022 – Jan 2024 · 1 yr 6 mos · On-site

• Leadership: Managed a team of 11 engineers responsible for pricing and invoicing levers, collaborating with business and product leaders to drive platform growth.
• Technical Architecture: Conceptualised and designed a multi-booking selling ecosystem, including Order, Pricing, and Invoicing systems, and led its end-to-end cross-function implementation across booking, fulfilment, and payment teams. Enabled repeat playbooks like Prepaid Routines (driving business growth internationally) and seasonal booking support(boosting new user bookings).
• Enhanced Platform fee construct to deliver incremental revenue.
• Tech Initiative - Collaborated with the VP of Engineering and 2 engineering leaders to envision and launch a 6-month Women in Tech program called HerStride, aimed at developing technical and non-technical skills for 18 new women hires.

Jul 2021 – Jul 2022 · 1 yr · On-site

• Growth Leadership: Managed a team of 6-engineers responsible for repeat levers scaling the repeat user base by 60%, and collaborating with business and product leaders to drive repeat growth.
• Led the Membership Program initiative for attachment and renewal, resulting in a increase in repeat frequency and growth in repeat user share.
• Led 40-mins Instant booking initiative, leading to incremental conversion.
• Led WhatsApp-led booking initiative, resulting in incremental bookings.
• Tech Initiative: Conceptualised and led a Functional Excellence Initiative for 60-engineers vertical, improving uptime from 99% to 99.9%, reducing backend errors by 75%, and increasing unit test coverage from 30% to 80% across 25 microservices. Halved bad service dependencies, streamlined bug triaging, and fostered a culture of functional excellence.
• Company-wide Initiative: Mentored Managers across the company in the 10x Manager Series, successfully concluding sessions on "How to effectively build trust and recognize the team members".

Jan 2021 – Jul 2021 · 6 mos · On-site

• Proposed and designed a centralized pricing and invoicing system across the booking lifecycle. Implemented and adopted the microservice with a team of 2, ensuring consistency, and manageability across all use cases.
• Designed and led Redemption and Cancellation flows for Bundled Bookings construct with a team of 3 resulting in an increase in off-season bookings in AC business.
• Tech Initiative: Collaborated with the CTO and 3 engineers to define coding guidelines and launch the Code masters initiative, promoting opinionated programming across UC. Led interactive brown-bag sessions and designed a graduation program to adopt the initiative across the organisation.

Jan 2020 – Jan 2021 · 1 yr · On-site

• Assumed a product management role, collaborating with the Product Head to define and design a Recurring Booking Playbook for international markets.
• Led a full-stack team of 5 to implement the playbook across selling, fulfilment, and payment systems, scaling the user base by 2.5x and boosting repeat frequency by automating bookings.
• Operated as UAE Engineering lead taking point on all initiatives and strategizing with the business team on the way forward.
• Improved address flow and integrated AutoPay flow in the booking journey for international markets.
• Tech Initiative: Led a slow query removal initiative across a 50-engineer vertical, reducing on-call alerts by 90%. Designed and implemented a weekly on-call process, defining roles and responsibilities to ensure consistent adherence and improved operational efficiency.

Dec 2017 – Jan 2020 · 2 yrs 1 mo · On-site

• Led customer repeat initiatives for Membership, Wallet, and Home screen constructs, mentoring a team of 2 and scaling the user base by 5x increasing repeat frequency and repeat user share.
• Led multiple SEO optimization initiatives to improve search visibility (average position moved from 9 to 7 and increased crawl rate by 3.5x), reduce crawl errors, and enhance content relevance.
• Designed and implemented rule-engine-based help-center automation and reduced CX/PX Support cost.
• Implemented multiple pricing and payment levers leading a full-stack team of 3 to increase conversion, demand management, and cancellation clawbacks during peak seasons (Summer and Diwali) and acquired new customers.
• Tech Modernization: Implemented UC's first microservices for SEO, Membership, Home screen, Wallet and Category ensuring improved performance, resiliency, and system consistency. Co-authored in-house logging solution to reduce cost.
• Tech Initiative: Founded the Upskill Club with two engineers, focusing on technical and leadership upskilling to drive continuous learning and development.

Jun 2016 – Dec 2017 · 1 yr 6 mos · On-site

• Designed and launched UC's flagship membership program, driving a increase in Customer LTV, and AOV.
• Developed automated partner settlement in a team of 2 and reduced provider payout cycles from 10 to 4 days, resolving a top provider issue.
• Implemented a tier-based partner reward program, increasing top partner contribution.
• Implemented customer rebooking and revisit flows, streamlining rebooking experiences and simplifying follow-up warranty
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• Developed and launched features like Partner Profile, Albums, Sections, and Contact Share, streamlining partner onboarding and boosting customer and partner engagement.
• Tech Modernization: Designed and developed UC's first mono-repo integrating Provider Sections and Albums in a team of 2.
• Onboarded in-house event analytics events moving away from Mixpanel and delivered business critical queries for analytics and managed the data platform to improve functionality and scalability.
• Developed and maintained investor metrics, key performance tracking funnels and centrally derived data views.

May 2015 – Jul 2015 · 2 mos · New Delhi Area, India

• Developed user based document recommendation system for the Document Management System of Information Systems Department, IOCL