Keshav Khatri

Business Development Executive

Gurugram, Haryana, India6 yrs 9 mos experience

Key Highlights

7+ years in marketing procurement and vendor operations.
Expert in aligning procurement with marketing strategies.
Proven track record in optimizing budgets and workflows.

Stackforce AI infers this person is a Marketing Procurement Specialist with expertise in MarTech and Influencer Marketing.

Contact

Skills

Core Skills

ProcurementMarketing StrategyInfluencer MarketingProject ManagementBusiness DevelopmentContent StrategyMarketingRevenue Growth

Other Skills

KOL managementagency managementanalytical skillscategory growthcommunicationcommunity buildingcommunity engagementcontent acquisitionscost negotiationcreative projectsdigital marketingdigital mediagoogle adwordsgoogle analyticsinfluencer management

About

Marketing procurement specialist with 7+ years of experience in managing sourcing and vendor operations across marketing, media, and production. Currently working as Procurement – Marketing Manager at Zupee, leading procurement for brand campaigns, digital, ATL/BTL, Influncer marketing and creative projects. Skilled in vendor onboarding, cost negotiation, and aligning procurement with business goals. I bring a balance of creative understanding and commercial strategy to drive efficient, high-impact marketing execution. Passionate about building strong partnerships, optimizing budgets, and simplifying complex workflows in the marketing ecosystem.

Experience

Zupee

Procurement - Marketing Manager

Apr 2025 – Present · 11 mos · Gurugram, Haryana, India · On-site

Excited to be part of the dynamic team at Zupee, leading procurement efforts across marketing, media, and production. In this role, I’m focused on optimizing sourcing strategies, streamlining vendor partnerships, and ensuring cost-effective and quality-driven execution of brand campaigns and creative projects.
My responsibilities include:
Strategizing and managing procurement for ATL/BTL marketing, digital media, Influencer marketing and production requirements
Onboarding and collaborating with creative agencies, production houses, and media partners
Driving negotiations to ensure value, quality, and timely delivery
Aligning procurement processes with overall marketing objectives and brand vision
I’m passionate about building strong partnerships, ensuring transparency, and creating efficient procurement ecosystems that empower marketing teams to perform at their best.

vendor onboardingcost negotiationprocurementmarketingdigital mediainfluencer marketing+3

Sharechat

Associate Manager | Operations and Strategy | Influencer Marketing

Dec 2021 – Jan 2024 · 2 yrs 1 mo · Bangalore Urban, Karnataka, India · Remote

strategic partnershipslive streaminginfluencer marketingcontent acquisitionspeople managementcategory growth+4

Asia innovations hk limited

Business Development | KOL Management

Apr 2021 – Dec 2021 · 8 mos · Gurugram, Haryana, India

Managed content strategy, implementation, and optimization of uplive strategic partnerships with Agency and influencer.
Researched and developed the company's business relationship with potential new clients and turned this into increased business as per business needs.

agency managementcontent strategyKOL managementinfluencer managementBusiness DevelopmentContent Strategy

Jlstream

Marketing and Revenue Manager

Sep 2020 – Apr 2021 · 7 mos · Mumbai, Maharashtra, India

Developed key product features and innovations, being implemented globally –cash & coin rewards program - to accelerate growth and engagement per user.
Responsible for generating and changing the revenue model for broadcasters for the application.
Managed strategy, implementation, and optimization of JL stream strategic partnerships with Agency and host.
Worked closely with CEO and COO to develop customer acquisition strategies to obtain maximum sales volume and profitability.
Collaborated with Product managers to develop recommendations for new features or services.
Onboarded Celebrity like - ali quli mirza , Urfi javed , Mika singh , amit tandon

marketingrevenue & profit growthproduct managementpeople managementMarketingRevenue Growth