Jul 2020 – Jun 2022 · 1 yr 11 mos · New York, United States

• Govern and coordinate all Marketing, Advertising, Digital, PR and Promotional initiatives for global, quick-serve restaurant chain, and serve as member of Board of Directors focused on continued expansion into CPG lines.
• Optimized brand awareness and market share of GRK Fresh by developing creative content, forging strategic partnerships, overseeing package design and media buys, managing delivery and loyalty program, and building high performing internal team to drive advertising, marketing, media, and PR efforts.
• Increased sales by 20% during pandemic by pivoting from walk-in traffic to delivery and group ordering systems.
• Expanded menu for higher profitability (20%) by establishing CRM and points/rewards .
• In collaboration with strategic partners, YouTube and Google, created soon-to-launch reality show, ‘Rebuilding the Greek Empire’, projected to increase brand awareness and revenue.

Jul 2020 – Mar 2022 · 1 yr 8 mos

• Govern and coordinate all Marketing, Advertising, Digital, PR and Promotional initiatives for global, quick-serve restaurant chain, and serve as member of Board of Directors focused on continued expansion into CPG lines.
• · Optimized brand awareness and market share of GRK Fresh by developing creative content, forging strategic partnerships, overseeing package design and media buys, managing delivery and loyalty program, and building high performing internal team to drive advertising, marketing, media, and PR efforts.
• · Increased sales by 20% during pandemic by pivoting from walk-in traffic to delivery and group ordering systems.
• · Expanded menu for higher profitability (20%) by establishing CRM and points/rewards.
• · In collaboration with strategic partners, YouTube and Google, created soon-to-launch reality show, ‘Rebuilding the Greek Empire’, projected to increase brand awareness and revenue.

Oct 2017 – Jul 2020 · 2 yrs 9 mos · Greater New York City Area

• Partnered with various Mashburn Enterprises properties to pitch, land, and service wide selection of prominent clients namely Jackson Hewitt, Cracker Barrel, REV7 Cannabis, Sara Lee, and ITA (Italian Trade Agency).
• In just 10 months, increased revenue by 25% by spearheading transition of NYC-based media agency to full service incorporating Digital Marketing, Advertising, Creative, Content, and Analytics disciplines.
• Significantly improved Allscope’s market reach by devising and implementing PR/social media campaigns, integrating disciplines, and absorbing media outlets and TV shows, podcasts, and radio under Allscope umbrella.

Oct 2017 – Jul 2020 · 2 yrs 9 mos

• Partnered with various Mashburn Enterprises properties to pitch, land, and service wide selection of prominent clients namely Jackson Hewitt, Cracker Barrel, REV7 Cannabis, Sara Lee, and ITA (Italian Trade Agency).
• · In just 10 months, increased revenue by 25% by spearheading transition of NYC-based media agency to full service incorporating Digital Marketing, Advertising, Creative, Content, and Analytics disciplines.
• · Significantly improved Allscope’s market reach by devising and implementing PR/social media campaigns, integrating disciplines, and absorbing media outlets and TV shows, podcasts, and radio under Allscope umbrella.

May 2013 – Present · 12 yrs 10 mos

• Provide Executive leadership (Marketing/Advertising) oversight to key companies within portfolio. Served as interim CMO/President of all businesses Jamal Mashburn Enterprises (JME) acquires, and current Board of Directors lead.
• Grew market share of Jamal Mashburn Enterprises by partnering with former NBA star, Jamal Mashburn to position, market, and advertise enterprise comprising over 400 lines of business incorporating Lexus, Papa Johns, Dunkin’ Donuts, Outback Steakhouse, and clients in technology, investment firms, real estate, travel, and CPGs.
• Further extended into new markets (CPG) by developing and launching ‘UpTime’ energy drink, and ‘Nicoya’ imported, Costa Rican premium water with over $10mm in new revenue.
• Maximized portfolio by developing and selling TV show, ‘Falling Forward’, starring Jamal Mashburn with emphasis on counseling famous/fallen athletes.
• Lead organizational growth by leading merger and acquisition (M&A) of technology companies and beverage developers and distributors, driving all rebranding efforts, writing communications plans, and spinning off or selling for profits of $25mm.

Mar 2013 – Present · 13 yrs

• Provide Executive leadership (Marketing/Advertising) oversight to key companies within portfolio. Served as interim CMO/President of all businesses Jamal Mashburn Enterprises (JME) acquires, and current Board of Directors lead.
• · Grew market share of Jamal Mashburn Enterprises by partnering with former NBA star, Jamal Mashburn to position, market, and advertise enterprise comprising over 400 lines of business incorporating Lexus, Papa Johns, Dunkin’ Donuts, Outback Steakhouse, and clients in technology, investment firms, real estate, travel, and CPGs.
• · Further extended into new markets (CPG) by developing and launching ‘UpTime’ energy drink, and ‘Nicoya’ imported, Costa Rican premium water with over $10mm in new revenue.
• · Maximized portfolio by developing and selling TV show, ‘Falling Forward’, starring Jamal Mashburn with emphasis on counseling famous/fallen athletes.
• · Lead organizational growth by leading merger and acquisition (M&A) of technology companies and beverage developers and distributors, driving all rebranding efforts, writing communications plans, and spinning off or selling for profits of $25mm.

Apr 2012 – May 2013 · 1 yr 1 mo · Greater New York City Area

• Pioneered rollout of new content discipline across Ogilvy business units namely Ogilvy Entertainment, Ogilvy Earth, OgilvyOne, RedWorks, and NEO, and integrated 11 business units within corporate offering. Delivered new business pitches within network, and secured wins for NASCAR, Castrol, and Samsung.
• Introduced free-standing content division generating additional revenue ($15mm) and new clients by collaborating with American Express and Ogilvy to establish and execute content practice for North and South America.
• Increased market and brand presence of Coca-Cola, American Express, Nestlé, SAP, Wonka, Unilever, and Phillips by playing key role establishing content discipline, and facilitating holistic, multichannel storytelling.
• Established division awareness and profitability by negotiating and securing strategic partnerships with content-related companies such as Sony, Disney, Universal, Google, AOL, and Contently.

Mar 2012 – Mar 2013 · 1 yr

• Pioneered rollout of new content discipline across Ogilvy business units namely Ogilvy Entertainment, Ogilvy Earth, OgilvyOne, RedWorks, and NEO, and integrated 11 business units within corporate offering. Delivered new business pitches within network, and secured wins for NASCAR, Castrol, and Samsung.
• · Introduced free-standing content division generating additional revenue ($15mm) and new clients by collaborating with American Express and Ogilvy to establish and execute content practice for North and South America.
• · Increased market and brand presence of Coca-Cola, American Express, Nestlé, SAP, Wonka, Unilever, and Phillips by playing key role establishing content discipline, and facilitating holistic, multichannel storytelling.
• · Established division awareness and profitability by negotiating and securing strategic partnerships with content-related companies such as Sony, Disney, Universal, Google, AOL, and Contently.

Feb 2011 – May 2012 · 1 yr 3 mos

• Drove national Digital integration of staff, process, and infrastructure of Tribal DDB into broader DDB organization saving over $5mm annually in servicing client portfolio while leading Chicago office. Managed diverse client portfolio for McDonald’s, PepsiCo, AB/Inbev, Mars/Wrigley, State Farm, and Capital One.
• Contributed to operating efficiency and effectiveness by outlining and refining operating agreements, and MSAs and SOWs for project/retainer-based relationships.
• Accelerated organic growth, particularly across Mars/Wrigley brands and Capital One totaling over $20mm in additional revenue.
• Achieved maximum ‘best customer’ retention by governing all McDonald’s global advertising, initiating social discipline for McDonalds Global, and establishing global, social footprint integrated with app and loyalty program.

Feb 2011 – Mar 2012 · 1 yr 1 mo

• Drove national Digital integration of staff, process, and infrastructure of Tribal DDB into broader DDB organization saving over $5mm annually in servicing client portfolio while leading Chicago office. Managed diverse client portfolio for McDonald’s, PepsiCo, AB/Inbev, Mars/Wrigley, State Farm, and Capital One.
• · Contributed to operating efficiency and effectiveness by outlining and refining operating agreements, and MSAs and SOWs for project/retainer-based relationships.
• · Accelerated organic growth, particularly across Mars/Wrigley brands and Capital One totaling over $20mm in additional revenue.
• · Achieved maximum ‘best customer’ retention by governing all McDonald’s global advertising, initiating social discipline for McDonalds Global, and establishing global, social footprint integrated with app and loyalty program.

Jan 2009 – Mar 2011 · 2 yrs 2 mos

• Won Agency of the Year and all 16 Brands of Tylenol (Among many others)

Jan 2009 – Feb 2011 · 2 yrs 1 mo

• · Won Agency of the Year and all 16 Brands of Tylenol (Among many others)

Apr 2007 – Apr 2009 · 2 yrs

Apr 2007 – Jan 2009 · 1 yr 9 mos

Mar 2004 – Apr 2007 · 3 yrs 1 mo

Jan 2002 – Apr 2007 · 5 yrs 3 mos · Chicago, Illinois, United States