Aastha Garg

Operations Associate

Gurgaon, Haryana, India6 yrs 3 mos experience

Key Highlights

Proven track record in digital marketing and campaign management.
Expertise in managing B2B and B2C marketing strategies.
Strong skills in affiliate marketing and relationship management.

Stackforce AI infers this person is a MarTech expert with a strong focus on digital advertising and campaign optimization.

Contact

Skills

Core Skills

Digital MarketingPerformance MarketingOnline MarketingAffiliate ManagementEmail MarketingLead GenerationOnline Lead GenerationBrand BuildingPaid Media AdvertisingCustomer Acquisition

Other Skills

Advertising CampaignsB2B MarketingBudget ManagementBusinessBusiness DevelopmentBusiness StrategyBusiness-to-Business (B2B)Campaign StrategiesCampaignsCustomer Relationship Management (CRM)Direct SalesLeadershipLinkedIn MarketingMATLABMMP

Experience

Phronesis company

Assistant Manager-Performance

Apr 2025 – Present · 11 mos · Gurgaon Rural, Haryana, India · On-site

Maxsosha

Delivery Manager

Sep 2024 – Apr 2025 · 7 mos · Gurugram, Haryana, India · On-site

Appup

Manager- Media Buying

May 2023 – Jun 2024 · 1 yr 1 mo · Remote

Identify, manage, and grow new publishers and affiliates around the globe.
Monitor and analyze campaigns including CPI/CPL/CPA/CPS models and maintain the KPI's.
Maintained up-to-date knowledge of emerging trends in digital marketing technologies.
Experience in marketing analytics tools, such as Google Ads, AppsFlyer,Branch,Kochava,Trackier.
Deep Understanding of MMP'S

Budget ManagementMarketing Campaign ManagementPaid Media AdvertisingDigital MarketingMobile MarketingAdvertising Campaigns+2

World wide adz pvt ltd

Affiliate Marketing Specialist

Dec 2022 – May 2023 · 5 mos · Delhi, India · Remote

Onboarding the new publishers and managing the relationship with current publishers.
Managing end-to-end delivery of campaigns.
Optimizing campaigns across multiple channels to deliver the best return on investment.
Worked closely with external agencies to execute campaigns according to agreed-upon timelines
and budgets.

Online MarketingCampaignsBusiness StrategyAffiliate ManagementAdvertising CampaignsB2B Marketing

Sales edge ltd

Digital Marketing Specialist

Oct 2021 – Dec 2021 · 2 mos · Hybrid

Increased b2b and b2c partnerships by 5% by overseeing marketing campaigns from planning to
optimization.
Developed and implemented email marketing campaigns to increase customer engagement.
Monitored key performance metrics such as open rate, click-through rate, bounce rate,
unsubscribe rate.
Mainly focused on Email Marketing and LinkedIn Marketing.

Email MarketingPaid Media AdvertisingLead GenerationBusiness StrategyPaid Social Media AdvertisingBrand Building+1

Tabeazy

Sales And Marketing Specialist

Jun 2021 – Sep 2021 · 3 mos · Hyderabad, Telangana, India · Remote

Increased client base by 10% by establishing partnerships with doctors and drug dealers.
Campaign set up, launch, tracking & optimization.
Managed relationships with key accounts and develop new business opportunities.
Implemented CRM systems to streamline customer service processes.
Performed regular research on the target audience's wants, needs, and purchasing patterns

Online Lead GenerationBrand BuildingProduct MarketingBusiness-to-Business (B2B)Direct SalesCampaign Strategies

Freelance

Jul 2018 – Jun 2021 · 2 yrs 11 mos · India · Remote

Proficiency in digital advertising platforms, such as Google Ads, Facebook Ads, and LinkedIn Ads.
Experience with A/B testing Create, run, and manage effective ad campaigns on Meta, Google Ads,
and various marketplace platforms.
Analyze campaign performance, optimize for ROI, and provide regular reports to stakeholders.
Basic knowledge of SEO and SMO.

meta adsCustomer Relationship Management (CRM)Paid Media AdvertisingPaid Social Media AdvertisingCustomer AcquisitionPay Per Click (PPC)+2