Nisha Kumari

Digital Marketing Specialist

Bengaluru, Karnataka, India3 yrs 6 mos experience

Highly Stable

Key Highlights

Led product marketing for India's top-rated BGV software.
Built India's largest HR community with over 20,000 members.
Implemented successful GTM strategies enhancing market presence.

Stackforce AI infers this person is a Product Marketing Specialist in the SaaS industry with strong community engagement skills.

Contact

nishask03@gmail.com LinkedIn

Skills

Core Skills

Product MarketingGo-to-market StrategyCommunity MarketingDigital MarketingCommunity Management

Other Skills

Audio EditingBrand ManagementCommunicationCommunity BuildingCommunity EngagementCommunity Relations ManagementContent CreationContent Creation and EngagementContent WritingCopywritingCreative Content CreationEmail MarketingEmployer BrandingEvent ManagementGTM Strategy

About

I’m a self-taught product marketer who’s obsessed with creating experiences that stick and stories that sell. Currently, I lead product marketing at Springworks for our flagship B2B SaaS product, SpringVerify, bringing close to 4 years of expertise in GTM strategy, content, community, and growth. I also helped build India’s largest HR community, ‘The Shape of Work,’ growing it to over 20,000 members. Feel free to reach out if you have any questions, opportunities, or just want to say hi! 🙂 I share some of my work here. Might be unconventional, but hey, we call it success because it works! :))

Experience

Springworks

3 roles

Product Marketer 2

Apr 2025 – Jul 2025 · 3 mos

Associate Product Marketer

Aug 2023 – Apr 2025 · 1 yr 8 mos

Led sales enablement initiatives, creating essential materials like battle cards, sales decks, and email content, directly supporting both the Customer Success and sales teams.
Oversaw comprehensive product marketing for SpringVerify, India's top-rated BGV software, enhancing visibility and user engagement. Implemented GTM strategies to boost market presence and recognition.
Hosted engaging webinars focused on the latest product and BGV industry updates, and successfully attracted over 300 registrations through organic strategies.
Directed dynamic social media campaigns and created engaging marketing materials for events, coupled with crafting effective ad copies and landing pages, significantly improving online presence and lead generation.

Sales EnablementGTM StrategyWebinarsSocial Media CampaignsMarketing MaterialsProduct Marketing+1

Marketing Associate

Mar 2022 – Jul 2023 · 1 yr 4 mos

Solely led SEO for SpringVerify US & SpringRecruit. executing on-page and technical improvements. This strategy enhanced website performance, boosting health score from 89% to 95% and reducing spam score from 9% to 2%.
Built and expanded The Shape of Work (TSOW), India's leading HR community, from 0 to 10,000+ members. Successfully grew its LinkedIn page to over 4K followers and hosted over 40 community calls and informal events.
Initiated and led meme marketing, significantly increasing social media engagement and brand awareness with meme posts garnering over 10,000 views on LinkedIn.

SEOCommunity BuildingMeme MarketingDigital MarketingCommunity Management