Jul 2025 – Sep 2025 · 2 mos · Newcastle Upon Tyne, England, United Kingdom · Hybrid

• Developing and executing platform-specific content strategies to enhance the hotel’s visibility across Instagram, Facebook, and TikTok.
• Designing and scheduling engaging visual and written content to ensure consistent brand messaging.
• Conducting competitor and audience research to identify relevant trends and inform content planning.
• Collaborating with the Sales and Events teams to align social media output with key business goals, campaigns, and seasonal offers.
• Supporting and leading content shoots to capture the hotel’s environment, services, and live events for marketing use.
• Monitoring engagement metrics and follower growth to evaluate performance and refine social media tactics.
• Managing community interactions by responding to comments, messages, and reviews in a timely and brand-consistent manner.

Mar 2023 – Aug 2023 · 5 mos · Remote

• Developed and executed LinkedIn content strategies for 6 clients, driving engagement and visibility through creative copywriting and strategic content planning.
• Managed client accounts from strategy to execution, optimising content to ensure consistent growth in client presence and engagement.
• Co-authored e-books, showcasing the ability to create content that aligns with brand identity and resonates with target audiences and proficiency in copywriting tasks.

Aug 2022 – Mar 2023 · 7 mos · Gurugram, Haryana, India · On-site

• Projected a unified image as per the brand guidelines to keep brand messaging and positioning consistent across all platforms.
• Planned and executed strategic occasion-based communication plans (International Women’s Day, International Day of Education, 8 Years of Josh, etc.) to increase brand awareness among target audiences.
• Developed the annually published Impact Report 2022 to summarise yearly impact for stakeholders such as potential partners, investors, etc., building a reach of 110K+ across social media platforms and Medium.
• Maintained monthly LinkedIn and Twitter calendars for social media by creating designs and copies and tracked critical performance-measuring metrics, highest 90K+ impressions on LinkedIn.
• Crafted well-researched supporting materials and compelling brand stories to illustrate the brand's core values, initiatives, and culture and nominated the brand and founders for impact-based industry awards.
• Oversaw website upkeep, collaborating with external agencies and internal teams to effectively reflect the brand's goal and vision.
• Identified relevant speaking opportunities for the founders, developing compelling presentations, and talking points for external speaking engagements.

Jul 2021 – Aug 2022 · 1 yr 1 mo

• Collaborated to handle local and global brand projects, from planning to completion of quality deliverables as per expected deadlines.
• Ideated and wrote relevant advertising copies as well as detailed client pitches to help land clients by adhering to the client’s overarching brand identity, personality, and tone.
• Maintained client relationships to achieve project milestones by understanding the specific needs and requests of the client.
• Helped research, produce, edit, and optimize online write-ups with relevant SEO keywords to increase search result rankings, including website blogs, articles, and guest blogs for a clients from different industries.
• Planned and generated detailed, customized, plagiarism-free website content for brands.
• Produced infographics, banners, and descriptive content for several brands to be positioned on different e-commerce platforms, such as Amazon, Flipkart, Meesho, Nykaa, etc.

Feb 2021 – Apr 2021 · 2 mos

• Helping buyers across the world solve challenges in product development, bring predictability in supply chain, and build scalable manufacturing solutions in Asia.

Apr 2020 – Apr 2020 · 0 mo · Remote

• a. Data Quality Assessment: Assessment of data quality and completeness in preparation of analysis
• b. Data Insights: Targeting high value customers based on customer demographics and attributes
• c. Data Insights & Presentation: Using visualisations to present insights

Sep 2019 – Nov 2019 · 2 mos · Saket, Delhi, India

Aug 2019 – Aug 2020 · 1 yr · Delhi, India

• Lead and guided a team of students all the while generating content for various On Campus Events such as Internship Fair 3.0: Endeavouring Careers (2020) as well as required promotional content for Internship and Job Opportunities for students of all years across all courses.

Aug 2018 – Aug 2019 · 1 yr · Delhi, India

• Contributed as a member to the Editorial Department of the Cell by reaching out to several organisations to bring them onboard for Internships/Placements as well as generating promotional content for the same. Mentored a team of HR coordinators overseeing the smooth functioning of the recruitment process at Internship Fair 2.0: Endeavouring Careers (2019).

Apr 2019 – May 2020 · 1 yr 1 mo · Dyal Singh Evening College, Delhi University

Apr 2019 – Jan 2020 · 9 mos

• I worked as the Teacher Content Coordinator at the college Magazine Committee by collecting materials and resources as well as proofreading/editing content for the College Magazine - "The Evening Star" (2019)