Feb 2025 – Present · 1 yr 1 mo · Bangalore Urban, Karnataka, India · Remote

• Why would you go all over the internet to rot your brain when you can do it at one stop?
• It's 2025, and no matter how many ChatGPT generated Linkedin Posts on life-lessons and productivity you post, it's safe to say that none of our brains are untouched by constantly performing and participating on Social Media - be it Linkedin, Instagram or any other platform.
• Garbagehead is an anti-rot podcast (currently) and is in the works to be a community that promotes mindful and critical consumption of Social Media. The internet isn't just Social Media folks, go read an article!

Jun 2024 – Aug 2024 · 2 mos · New Delhi, Delhi, India

• 1. Worked and learnt with a highly selective Public Policy cohort of Lawyers, Engineers, Social Workers, Teachers, and Public Policy researchers.
• 2. Worked on researching and suggesting policy reforms for the "Health Challenges faced by India's female unorganized workers", this project was chaired by Rajya Sabha MP, Dr Fouzia Khan
• 3. Was mentored by India's best Public Policy and Research minds!

Sep 2023 – May 2025 · 1 yr 8 mos · Remote

• While this isn't necessarily 'employment', with the amount of hours, tears, labour, and cortisol spikes put into this, I think it qualifies as 'work'. In 2023 I decided to level up my enthusiasm and interest in understanding the intersectionality of Indian women at work. I crafted a proposal on White-collar work for Indian Women and reached out to multiple professors and applied to top-universities in the UK.
• While I got offers from all the universities I applied to, and secured an 80% scholarship, I didn’t get fully funded. Is this an experience I cherished? Hell no.
• In retrospect, this phase grew critical sales, marketing, writing, research, and relationship management skills for me. And let's not even get into how disciplined and determined it has made me. I got to speak to pioneer researchers in my field and convinced them to get onboard with my study. For now, this is a win!
• Here are Universities I hold offers from -
• 1. University of Edinburgh
• 2. Royal Holloway, University of London
• 3. University of Bristol
• 4. SOAS

May 2022 – Jul 2023 · 1 yr 2 mos · Bangalore Urban, Karnataka, India

• Organic Content Growth
• At Fi, a leading neobank simplifying personal finance for millions of Indians, I led organic content growth initiatives to boost visibility, engagement, and authority across digital channels.
• Key Responsibilities:
• SEO Strategy & Execution: Scaled Fi’s SEO presence by publishing 50–100 optimized articles per month, targeting high-intent keywords to drive traffic and improve search rankings.
• Team & Workflow Management: Managed a team of 8+ freelancers, writers, and agencies to deliver long-form content, FAQs, backlink strategies, and other assets supporting organic growth.
• Content Lifecycle Management: Designed and executed a quarterly content repurposing and update roadmap to maintain content freshness and domain authority.
• Multilingual Copywriting: Wrote and reviewed copy for YouTube and Instagram scripts, brand campaigns, and digital ads in both English and Hindi.
• Vendor & Talent Management: Hired, onboarded, and managed external experts, agencies, and freelancers to scale high-quality organic content production efficiently.

Jul 2021 – May 2022 · 10 mos · Bangalore Urban, Karnataka, India

• Collaborated with Fi’s in-house content team to craft engaging, accessible, and informative blogs on personal finance,designed to educate without overwhelming the reader. I planned and wrote over 30 high-quality, SEO-aligned articles that balanced clarity with creativity to support Fi’s mission of making finance fun and approachable.

Jun 2021 – May 2022 · 11 mos · Bangalore Urban, Karnataka, India · Remote

• At Moolya, I had the incredible opportunity to work directly with Founder Pradeep Soundararajan to build a storytelling team from scratch. True to his unconventional approach, Pradeep deeply valued the power of stories—and tasked me with leading a team dedicated to bringing Moolya’s people and clients to the forefront.
• I built and managed a team of 5, focused on crafting compelling client stories, internal communications, social content, and brand narratives. Our mission: to put Moolya—and the voices of its 500+ employees—out into the world through thoughtful, human-centric storytelling.
• We created art and literature in the name of case studies, and captured real perspectives from across the organisation to fuel authentic, values-driven content.
• Key Responsibilities:
• 1. Team leadership and management
• 2. Hiring and onboarding content talent
• 3. Content strategy and execution
• 4. Organic growth and audience engagement
• 5. Social media management
• 6. Leading the full content revamp of Moolya’s website (content, structure, and design)
• 7. Creating customer success stories and case studies that highlighted real impact

Aug 2020 – Nov 2020 · 3 mos · Bangalore Urban, Karnataka, India · Remote

• Wrote a feature piece on interactions of early AI with Marketing and it's impact on Consumer Behaviour
• Wrote an investigative piece on e-commerce/quick-commerce's impact on local stores/kirana shops, and on consumers.
• Wrote an op-ed on the rise of Instagram Thrift Stores, and how it could shake shopper behaviour in the next decade.

May 2020 – Nov 2020 · 6 mos · Remote

• I started The Alternate Canon with one goal - to bring out stories that go missing in the algorithm, or never make it online.
• I brought together a super talented and resourceful team of 5 - Writers, Editors, and Designers to work on this Digital Magazine with me. We covered brilliant human interest stories from people all across India. I still believe that outlets like The Alternate Canon are necessary for us to get out of the self-serving bubbles that we unconsciously find ourselves in so often. I also believe initiatives like these promote socio-cultural harmony and understanding.
• Some super-fun stories we worked on were -
• 1. The Story of Tashi Choyeki - A Tibetan Migrant who walked alone to India at the age of 9, and still hasn't had a chance to go back to her home country and meet her family.
• 2. An Interview with Radha Thomas - India's first female Psych-Rock Vocalist, Jazz Musician, and Writer. Her story blew our minds!
• 3. Covering Odisha's encounters with the Supernatural and Aliens - I doubt many of you would know that on the eve of India's Independence, two men from Odisha claimed to have encountered a spaceship that took them in for a few hours. How did two villagers from Odisha in 1947 describe a modern-day spaceship? No one knows. But there's traditional Pattachitra art that validates their description of it!

Dec 2019 – Present · 6 yrs 3 mos · Remote

• Since 2019, I've worked with Startups and Organisations across the board to create and grow their content and storytelling. While my initial major focus was on organic growth and SEO, I now handle Content Marketing, Branding, and community growth on a larger scale. I also enjoy Copy Writing, Performance Ad Creation, And Scripting for Youtube/Spotify, and Ads.
• To keep it short - I do everything. If it's marketing, I'm there.
• Some of my notable clients are as follows -
• 1- BharatPe
• 2- Stable Money
• 3- Fi Money
• 4- Credit Dharma
• 5-Finbox
• 6- Cutshort.io
• 7- Sugarshot Films
• 8 - Kushal's Jewelry

Apr 2017 – Jun 2017 · 2 mos · Bangalore Urban, Karnataka, India · On-site

• Reported across Culture, Crime, Society, and Politics
• Interviewed the Former BBMP Minister on Sustainability and Scaling Roadways
• Interviewed the Former State Agricultural Minister on changes in MSP and effects on Karnataka's Mango Farmers
• Wrote an investigative report on Workplace Sexual Harassment, interviewing working women of different age groups and roles.