Jun 2023 – Jan 2024 · 7 mos · Noida, Uttar Pradesh, India

• At MyWays.ai (Zeko AI), my role was highly multi functional, I closely worked with all the teams: Marketing, Business Development, Product and Technical Team. Here is a quick summary of what I was responsible for:
• ⁃ In B2B Marketing, I reached out to key decision-makers like CEOs/ CXOs/ directors of various companies generating a significant increase in potential leads. I led a team of 10+ interns and 2 agencies, resulting in successful lead flow and a notable rise in qualified leads.
• ⁃ For B2C Marketing, I created engaging content across various platforms such as social media and emails, improving brand awareness and customer engagement. By testing different strategies, we optimized our marketing materials for better results. Additionally, I facilitated workshops and engaged with community groups to enhance our brand presence.
• ⁃ Under Product-led Marketing, the team launched 3 AI tools aimed at simplifying the hiring process for companies. These tools received recognition globally, ranking as the 2nd best product of the day on Product Hunt. Furthermore, I managed relationships with high and medium usage clients, ensuring their satisfaction through strategic initiatives and personalized support.

Apr 2022 – May 2023 · 1 yr 1 mo · Noida, Uttar Pradesh, India

• ⁃ Conducted & hosted 40+ masterclasses, hand on workshops, bootcamps and mega events for the community across PAN India.
• ⁃ Led a new vertical for the students, MySEED and was the Head of this initiative.
• ⁃ Conducted offline events in 10+ colleges of IITs, IIITs, NITs, and other tech colleges.
• ⁃ MyGurukul: Training & Placement Program - Collaborated with Training and Placement Officers (TPOs) PAN India. Students were placed with our 1000+ hiring partners (employers) from various colleges in India.
• ⁃ Successfully conducted some cool marketing campaigns like “Share A Coke”, “Fresher’s Bechare”, “Asking Freshers” and much more.

Aug 2021 – Apr 2022 · 8 mos · Noida, Uttar Pradesh, India

• ⁃ Built and managed communities on WhatsApp, Discord, Telegram and scaled it to over 1 lac+ students.
• ⁃ Reached out and onboarded 50+ mentors from Big 4s, MAANG companies and from the tech ecosystem.
• ⁃ Engaged with users across all the colleges on the platform and executed multiple activities and campaigns.

Sep 2022 – Present · 3 yrs 6 mos · Bengaluru, Karnataka, India

• Ditto Insurance - A product by Finshots
• (LinkedIn's top ranked startup, backed by Zerodha)
• ⁃ Collaborated with infotainment and finance influencers to create engaging content aligned with target demographics and brand values.
• ⁃ Worked with all categories of creators: Nano, Micro, Macro and Mega. This includes industry leaders like Ankur Warikoo, Dhruv Rathee, Finance With Sharan, Neha Nagar, CA Rachana Ranade, and 200+ creators.
• ⁃ Single handed managed all the activations on LinkedIn along with that contributed to other platforms like YouTube, Instagram & Telegram.
• ⁃ Maintained up-to-date knowledge of platform algorithms and industry regulations, ensuring compliance in influencer marketing efforts.

Sep 2022 – Nov 2022 · 2 mos · Bengaluru, Karnataka, India · Remote

• ⁃ iMumz is a pregnancy and parenting platform and appeared in Shark Tank India S2.
• ⁃ Managed community groups with pregnant women and women who were in the motherhood phase.
• ⁃ Hosted and planned live events for all the mothers and soon-to-be mothers with the experts, coaches and doctors.
• ⁃ Managed the YouTube Channel and the app for the session lives and recordings.

Jun 2022 – Jul 2023 · 1 yr 1 mo · Delhi, India

• ⁃ As the President of the Women Development Cell (WDC) of my college, I led a team of 200+ members and 9 departments and 1 semi-autonomous wing: Queer Collective.
• ⁃ We conducted 3 mega events: Manasvini 6.0, Umeed Ki Udaan 5.0 and Sanyukt 2.0 where every event included speaker sessions and academic and cultural events to raise awareness among students.
• ⁃ During the tenure, we conducted donation drives, online and offline surveys, POSH workshops, awareness sessions and much more.

Jun 2021 – May 2022 · 11 mos · Delhi, India

• ⁃ The Research and Development Department was formed during my tenure, the sole reason was to scale our initiatives and come up with more impactful strategies.
• ⁃ Led a team of 30+ members where we executed a lot of surveys, conducted workshops & events, and organized donation drives and field visits.
• ⁃ Planned and hosted 3 events during the year: Manasvini 5.0, Umeed Ki Udaan 4.0 and Sanyukt 1.0

Dec 2020 – Jun 2021 · 6 mos · Delhi, India

• ⁃ Partnered with 25+ Women Development Cells in DU.
• ⁃ Designed and hosted the event: Manasvini 4.0 with my team.
• ⁃ Managed end-to-end operations during the events.

Jun 2022 – Jun 2023 · 1 yr

• ⁃ As the Advisor of the cell, I was responsible for overseeing the finalised events and plans by the team.
• ⁃ Advised the team on important decisions and helped in the growth and expansion of the cell.
• ⁃ Participated in the National Entrepreneurship Challenge (NEC) and other events in IIT Bombay’s E-Summit (offline).

Jun 2021 – Jun 2022 · 1 yr

• ⁃ Collaborated with 150+ college societies and 40+ media houses with my team.
• ⁃ Collaboration with Hindustan Times and big VC firms.
• ⁃ Organised E-Summit and bootcamps in the cell & invited industry experts and along with that participated in multiple Business Plan Competitions with my team.
• ⁃ Managed the entire social media presence of the cell across all the platforms.

Jan 2021 – Jun 2021 · 5 mos

• ⁃ Collaborated with over 25 college societies and 10+ media houses single-handedly.
• ⁃ Reached out and guest speakers including CEOs, Founders, Directors, and others.
• ⁃ Responsible for the recruitment and retrenchment in the cell of 200+ members.
• ⁃ Prepared and got selected for the National Entrepreneurship Challenge (NEC) in the E-Summit conducted by IIT Bombay.

Jun 2022 – Jun 2023 · 1 yr · Noida, Uttar Pradesh, India · On-site

• ⁃ Collaborated & executed events and coding challenges in IITs, IIITs, NITs, BITs, and other tech colleges PAN India.
• ⁃ Appointed Presidents and Vice Presidents for various MySEED Chapters and helped the team to expand.
• ⁃ Built a niche-specific community of college students and managed the social media presence of MySEED.

Jun 2022 – Sep 2022 · 3 mos · Bengaluru, Karnataka, India · Remote

• ⁃ Worked extensively on product growth strategies.
• ⁃ Identified basic user personas to increase user retention on the platform.
• ⁃ Conducted experiments under different batches and executed various offerings in community groups.
• ⁃ Used Metabase and Mixpanel to analyse data and come up with data-driven strategies.

Apr 2022 – Apr 2022 · 0 mo

• ⁃ Appointed as the marketing head for TATVA - The annual fest of the cultural wing of the College of Vocational Studies, University of Delhi.
• ⁃ Developed and executed comprehensive marketing strategies to make the event a huge success at the campus.
• ⁃ Managed a team of 20+ members in the marketing team and worked with content & design departments.

Nov 2021 – Apr 2022 · 5 mos

• Conducted training sessions and live proctoring for multiple examinations in various subjects.

Sep 2021 – Feb 2022 · 5 mos

• ⁃ Designed and executed events under WICCI, Delhi.
• ⁃ Pitched and collaborated with multiple NGOs for fundraising for the events.
• ⁃ Assisted in the social outreach of the organisation.

Aug 2021 – Jul 2022 · 11 mos

• ⁃ Worked with Design & Technology (D&T) and Corporate Finance departments.
• ⁃ Raised sponsorship funds of ₹50K+ and collaborated with brands.
• ⁃ Organised the annual event - Bizkrieg with my team.

Jul 2021 – Dec 2021 · 5 mos

• ⁃ Devised and executed the event “Doge the Dip’21” and led of team of 30+ members.
• ⁃ Collaborated with different college societies, clubs and media houses.
• ⁃ Hosted podcasts at Life of a person and along with that reached out to multiple guest speakers.
• ⁃ Published Research Papers and blogs in the Economics Society.

Jan 2021 – Jun 2021 · 5 mos

• ⁃ Worked in the Design & Technology and Marketing Department.
• ⁃ Event Head & Host - Research Paper Presentation event in “The Economics Summit (TES)’21”.
• ⁃ Partnered with college societies, clubs& media houses.
• ⁃ Designed graphics & editing videos for social media handles.

Jul 2021 – Sep 2021 · 2 mos

• ⁃ Contributed in the Corporate Finance and Public Relations Team.
• ⁃ Worked with multiple startups in the incubation centre with the team.
• ⁃ Managed the social media pages of ERIC.

Jan 2021 – Jul 2021 · 6 mos

• ⁃ Collaborated with 25+ College Societies and clubs in University of Delhi.
• ⁃ Worked with 2 Startups - Woodsville Academy and Aatmasaat Enterprises.
• ⁃ Devised and executed social media strategies for the page.

Jul 2021 – Jul 2022 · 1 yr

• ⁃ Designed and executed the event - Oktoberfest’21 with a team of 100+ members.
• ⁃ Hosted podcasts with industry leaders and startup founders including those who appeared on Shark Tank India S1.
• ⁃ Published a Research Paper with the entire team.

Jun 2021 – Dec 2022 · 1 yr 6 mos · Delhi, India · Hybrid

• ⁃ Launched the first-ever Graphic Designing and MUN course of Aatmasaat Enterprises.
• ⁃ Created a community of 5000+ students all over universities.
• ⁃ Collaborated with various schools across India.
• ⁃ Responsible for conducting and hosting masterclasses.
• ⁃ Designed & Executed the online marketing campaigns and managed social media presence.

Jun 2021 – Jun 2022 · 1 yr

• ⁃ InternVillage is India’s first-ever student-run Internship platform.
• ⁃ The aim is to provide quality internships to the students of different colleges across all domains.
• ⁃ Designed & Executed online and offline marketing campaigns, and was responsible for managing the community groups with the students.
• ⁃ Collaborated with other DU societies and Media Houses to scale and expand the reach of the platform.

May 2021 – Dec 2021 · 7 mos

• ⁃ An initiative to get curious people working together to explore domains and disciplines and foster a sense of self-reliance.
• ⁃ We built an open source resource repository for college students and hold weekly meetings to discuss important topics.
• ⁃ Managing all initiatives ideation, execution, and deployment, as well as content strategy and mentoring.
• ⁃ Hosting cohorts among club members revolving around geopolitics, business, management principles and anything you can think about.

May 2021 – Jul 2021 · 2 mos · Remote

• ⁃ Developed comprehensive marketing plans and strategies.
• ⁃ Alongside working with the content and blog writing team.
• ⁃ Scaled and expanded the social media presence of the organisation across various platforms.

Apr 2021 – Aug 2023 · 2 yrs 4 mos

• ⁃ Hosted Podcast at Unplugged with Mercadeo (The Marketing Society), Econox (The Economics Society) and MOON: The Indie Cinema.
• ⁃ Reached out to multiple guest speakers through various platforms and invited them to the show.

Apr 2021 – Sep 2021 · 5 mos

• ⁃ Ideated & executed online + offline marketing campaigns.
• ⁃ Worked on social media Initiatives & collaborations.
• ⁃ Sold tickets under the sales team for the TEDx event.
• ⁃ Appointed as the Speaker Delegate.

Feb 2021 – Jul 2021 · 5 mos · Gurugram, Haryana, India · Remote

• ⁃ Managed a college-specific community system of students in colleges across India.
• ⁃ This channel of acquisition regularly fetched a conversion rate of 25% on Safejob Events.
• ⁃ Built and managed the Discord Community of Seekho.
• ⁃ Regulated the community groups & worked on different channels for expansion.

Jan 2021 – Oct 2021 · 9 mos

• Project Ehtiyaat - Focuses on the upcycle of plastic bags by converting plastic strips into plastic using a traditional handloom.
• ⁃ Pitched companies for raw materials.
• ⁃ Executed various marketing campaigns.
• ⁃ Conducted qualitative research for our projects.
• ⁃ Presented our projects in 10+ B-Plan competitions.
• Other Projects:
• ⁃ Project Raah: Focuses on upcycling of discarded shoes & providing employment opportunities to cobblers to improve their standard of living.
• ⁃ Project Abyaan: Focuses on reusing waste cooking oil by converting it to soaps & provides employment opportunities to our community.
• Our team was awarded a KPMG Grant & our projects were among the top 12 teams in the race for ocean at the world Level. One of our projects, Abyaan came first in the race for the ocean.