Apurva Mhatre — Co-Founder

Digital Growth Strategist | Consumer Behavior Specialist | Co-Founder @ Bibliophiles Across the last decade, I’ve built growth engines for brands spanning technology, fashion, hospitality, education and technology. Whether it’s scaling customer acquisition for a tech product or decoding buying psychology for a luxury brand, my strength lies in turning consumer insight into measurable growth. Trained as an engineer and refined as a marketer (Early Childhood CCE Finland , BE + MMS, University of Mumbai), I move comfortably between data and creativity Google Ads dashboards on one screen, customer emotion maps on the other. Growth for me isn’t guesswork; it’s structured experimentation backed by behavioral understanding. And then… Bibliophiles happened. What started as a passion to create meaningful, clutter-free childhood experiences has become a movement. From the first book to 75000+ parents trusting our brand, I’ve taken on many unofficial titles along the way: Chief Energy Officer: Whether it’s marketing experiments or late-night inventory chaos, I’m the one setting the pace. Consumer Whisperer: I read early-morning DMs, decode parent frustrations, and translate them into products kids actually love. Creative Firestarter: Every campaign idea starts with a spark usually mine and ends with the team wondering how we pulled it off in 48 hours. Wife Reporting Manager: While my cofounder husband loves tech jargon and systems, I specialise in reminding him that customers buy emotions, not algorithms. And yes, my veto power is final. Chaos Coordinator: Between kids, campaigns, vendors, and product drops, my superpower is keeping everything running without letting anyone notice the fires I’m putting out. Through all of it, watching Bibliophiles become a trusted brand for parents across India is the kind of growth story no dashboard can fully capture. It’s not just marketing. It’s impact one child, one home, one habit at a time.

Stackforce AI infers this person is a B2C Growth Marketing Specialist with a focus on Consumer Behavior and Product Management.

Location: Mumbai, Maharashtra, India

Experience: 11 yrs 2 mos