Prateek Mehta

Creative Director

Mumbai, Maharashtra, India10 yrs 5 mos experience

Key Highlights

Over 50 awards won in advertising and media.
Expert in managing large brand campaigns.
Strong leadership in creative strategy development.

Stackforce AI infers this person is a Creative Strategist in the Advertising industry with a focus on Brand Management.

Contact

Skills

Core Skills

Brand BuildingProject ManagementCreative DirectionTeam LeadershipCopywritingDigital StrategyNew Business Development

Other Skills

Influencer MarketingMedia StrategyCreative Problem SolvingContent StrategyWritingPitch DevelopmentSocial Media MarketingTeam ManagementAccount ManagementCreative StrategyEvent Marketing StrategyDigital MarketingMarketing CommunicationsAdvertisingMarketing Strategy

About

With 10+ years in Events, Media and Advertising, my portfolio of work spans across Automotive, FMCG, E-Commerce, Mobile, Beauty & Well-being, winning 50+ awards for my clients and myself at national and international forums.

Experience

10 yrs 5 mos

Total Experience

1 yr 1 mo

Average Tenure

11 mos

Current Experience

The content lab

Creative Director

Jun 2024 – May 2025 · 11 mos · Mumbai, Maharashtra, India

Mindshare

Director - Content+

Sep 2021 – Jun 2024 · 2 yrs 9 mos · Mumbai, Maharashtra, India

Managing Content & Partnerships for HUL's entire Skin Care and Cleansing portfolio.
Brands - Lifebuoy, Dove, Lux, Pond's & Lakme to name a few.
Awards -
Winner - Cannes Young Lions 2023 (India)
Winner - Young Spikes APAC 2022 (Silver)
Finalist - Cannes Young Lions 2022 (India)
15+ awards for brand campaigns across national, regional and international forums like Cannes Lions, MMA Smarties, Festival of Media and others.

Influencer MarketingProject ManagementBrand BuildingMedia StrategyCreative Problem SolvingContent Strategy

Mullenlowe lintas group

2 roles

Associate Creative Director

Promoted

Feb 2020 – Sep 2021 · 1 yr 7 mos

At MLLG, I was leading the digital creative team, which worked on ideas, innovations and films for brands like Tata CLiQ, Larsen & Tourbo and Tata Motors among others.

Team LeadershipWritingPitch DevelopmentCreative Problem SolvingContent StrategyCreative Direction

Creative

Aug 2019 – Feb 2020 · 6 mos

Law & kenneth saatchi & saatchi pvt ltd.

Group Copy Supervisor

Mar 2018 – Aug 2019 · 1 yr 5 mos · Mumbai, Maharashtra, India

At L&K, I was a part of the digital creative team for Renault India as Creative Supervisor.

Pitch DevelopmentCopywritingDigital StrategySocial Media MarketingTeam Management

Dinosaur vietnam

Consultant

Jan 2018 – Mar 2018 · 2 mos · Vietnam

Brought in the Verisign media account for their .net campaign in Vietnam. Supported the creative team on pitches for local FMCG brands.

Pitch DevelopmentCopywritingDigital StrategyNew Business DevelopmentCreative Direction

Bbdo vietnam

Digital Creative Consultant

Aug 2017 – Jan 2018 · 5 mos · Vietnam

My short stint in Vietnam was spent working on digital/creative strategy and copywriting for Pepsi, Oppo Mobile, Visa, Verisign and Mercedes Benz Vietnam.

CopywritingDigital StrategyAccount ManagementContent Strategy

Jack in the box worldwide

Copywriter

Mar 2016 – Mar 2017 · 1 yr · Mumbai Area, India

At Jack In The Box, I worked on Tata Motors, PuroLife, WaiWai, Unilever (Surf Excel, Lipton, Bru Coffee, Unilever Food Services) among others.

Pitch DevelopmentCopywriting

Make it work llp

Creative Consultant

Dec 2015 – Jul 2016 · 7 mos · Mumbai Area, India

As a part of MakeitWork, I discovered how to make language work better for brands.
Clients: CityFlo, Livastar, Spartan Poker

Copywriting

Fanaticsdotin

Copywriter

Jul 2015 – Nov 2015 · 4 mos · Mumbai Area, India

As a #Fanatic, I worked on JSW's #WillofSteel campaign and helped build campaign concepts for Idea Cellular, LifeOK, Sony Entertainment Network, PropertyNow (Times Group) and Godrej & Boyce.

Chaupal302

Marketing Manager

Dec 2014 – Jun 2015 · 6 mos · Mumbai Area, India

A music management company that programmed artists for venues across Mumbai.

Only much louder

All-Rounder (Intern)

Aug 2014 – Nov 2014 · 3 mos · Mumbai, India

Responsibilities during my stint at OML
Finding, connecting and building relationships with vendors for Event Production, merchandise etc.
Handling Customer Support for www.insider.in in it's initial launch phase. It's a curated lifestyle platform that gives you access to a handpicked selection of events and products. A marketplace to find cool stuff to do and interesting products to buy.
Assistance with Logistics, Ticketing and Box Office for events and properties by Only Much Louder like the Bacardi NH7 Weekender, #RedBullTourBus and Harley Rock Riders, among others.
Managing a team of Loudest Crew members during the Bacardi NH7 Weekender (Box Office)