Oct 2024 – Sep 2025 · 11 mos

Dec 2023 – Present · 2 yrs 3 mos

May 2023 – Dec 2023 · 7 mos

• Brought in to oversee the marketing team for relaunch of self-serve MarTech product, overseeing product marketing, user research, paid ads, SEO, web design, CRO, events, webinars, email, affiliates and more.
• Led BT's first ever in-house digital marketing team, saving £200k in external agency spend within 6 months
• Increase funnel conversion rate (signup> onboarding>customer) from 2% baseline to over 17% within 6 months
• Total management of £1.2m marketing budget
• 100x(!) increase on business signups (5,413) from paid ads compared to orignal product lauch on the same ad spend
• Increased ARPU/month from £68 baseline to £148

Oct 2020 – Jan 2021 · 3 mos

• During the pandemic, I took on a temporary role for a business consultancy that dealt in business improvement (lean, AI etc.) for large organisations.
• First ever marketing hire for already successful business generated through WOM
• Carried out initial marketing audit and built full marketing strategy going forward
• Extensive user research
• Build the framework that was to be used to provide digital transformations and marketing audits as a product for their clients.

Oct 2018 – Present · 7 yrs 5 mos

• Goose Digital provides you with your own dedicated marketing team complete with experts in Web Design, SEO, Social Media, Branding, PPC, Content and much more. We work with highly ambitious start-ups and scale-ups looking to grow through digital marketing.

Sep 2014 – Oct 2021 · 7 yrs 1 mo

• In this role, I pioneered all marketing strategy, and also executed on an extremely broad range of activities. Almost all the marketing activity was handled in-house of 5 with a few projects using agencies. In doing so I was recognised as one of the most influential young leaders in the travel industry.
• Led the entire marketing infrastructure during the 14x increase of revenue to £7million (2019) within 5 years
• SEO strategy & execution leading to over £1m yearly organic search value (20x growth)
• Helped scale the organisation from 5 staff to 30+ across 3 sites within 5 years
• Named TTG 30-Under-30 Future Travel Leaders
• Highly Commended at the Travel Marketing Awards as Future Travel Leader
• Led high performing in-house marketing team of 5 along with 4 freelance staff
• Led UX/UI and implementation of proprietary SaaS CRM system
• Responsible for company award submissions leading to 33 national awards won
• Owned the design process and launch of 2 new retail stores and a new company headquarters
• Helped conceive Beach Weddings brand achieving over £25k monthly organic search value within first year
• In my time in this role, I have extensive experience in: Strategy Development, Growth Marketing, Web Design, Product Development, Email Marketing, Graphic Design, PPC, SEO, CRO, Social Media, Brand Conceptualisation, Retail Design, Video Production, PR, & Events, Direct Marketing, Mobile, Software Development, Outdoor Media and much, much more

Sep 2013 – Sep 2014 · 1 yr

• Much of my initial work involved managing the entirety of the digital marketing for this luxury online travel agency. On any given day I was involved in email, SEO, PPC, social media campaigns. My key initial successes were:
• 500% increase in organic search traffic in my first year
• 85% increase in email open rates through rigorous A/B testing
• Reduction in total CPA of over 700% from organic and paid improvements

Mar 2012 – Sep 2013 · 1 yr 6 mos

• On becoming a Senior Marketing Executive my role had an increased emphasis on strategic planning and analysis, along with increased design and dissemination of marketing collateral; writing for press; exhibition planning and attendance and increased direct interaction with customers.
• Some of the things I acheived:
• Led redesign of new company website
• Managed 2 marketing apprentices
• Built of the organisation’s own social network for students
• Delivered apprentiship training in Social Media, Email Marketing and Graphic Design
• Increased average email open rates from <10% to 35% with segementationa and new email design

Sep 2011 – Mar 2012 · 6 mos

• From day one of the role I was tasked with overseeing marketing activities regarding management training courses. Due to this I was quickly able to experience the full marketing spectrum including: CRM and database maintenance; website administration and analysis including SEO, Google analytics and webmaster tools; email campaign planning, design, implementation and analysis; competitor research; social media management, including interacting with users, community development and blog writing.

Jun 2008 – Aug 2011 · 3 yrs 2 mos · Birmingham, England, United Kingdom