Jan 2022 – Oct 2022 · 9 mos · Mumbai, Maharashtra, India

• Developed a new customer journey from lead to scans booked improving the base metrics by 25%.
• Rolled out lead scoring mechanism which helped to improve the conversion by 10% and counsellor efficiency.
• Rolled out new customer journeys by A/B testing and improved the customer engagement metrics impacting the growth of organic conversion by 10%.
• Launched new E-commerce journey and PDP pages for Toothsi shop, observed month-on-month order growth by 20%.

Nov 2020 – Dec 2021 · 1 yr 1 mo · Mumbai

• Executed end-to-end strategy for SMEs to grow in the digital space and generated revenue over 20MM.
• Worked on enhancement of customer journey, copywriting, product research, A/B testing, FB and Google Advertising to improve topline by 40%.
• E-commerce website development and Related Apps for improving sales and customer service.
• Provided digital marketing and e-commerce website management as a service.

Mar 2020 – Oct 2020 · 7 mos

Jun 2018 – Mar 2020 · 1 yr 9 mos

• Worked with cross-functional teams on Product development from planning, requirement gathering, development, testing, deployment, and performance measurement.
• Launched Customer One View to map the entire customer journey and reduced the servicing time for branch walk-ins by 50%.
• Launched AI bots for servicing on WhatsApp and website and handled 70% of the volume of inbound call center.
• Launched social engagement and video conferencing application for increasing sales and sales engagement.