Siddhartha Vikram

Business Development Executive

London, England, United Kingdom9 yrs 6 mos experience

Highly StableAI Enabled

Key Highlights

Achieved 40% market share in video ads.
Improved JSON request enrichment by 40%.
Defined successful programmatic sales strategy.

Stackforce AI infers this person is a Product Manager specializing in Ad Tech and SaaS industries.

Contact

Skills

Core Skills

Product ManagementSdk DevelopmentDigital StrategyAd TechData AnalyticsMachine LearningOperational Excellence

Other Skills

Agile Project ManagementAnalytical SkillsArtificial Intelligence (AI)CommunicationData WarehousingE-CommerceExtract, Transform, Load (ETL)Key Account ManagementLeadershipMicrosoft ExcelNetworkingPresalesPresentation SkillsPresentationsProduct Development

About

At Moloco, my focus is on expanding our SDK footprint within the in-app publishing arena, leveraging my skills in solutions engineering and key account management. The role encompasses growth strategies that are critical to our success, including designing and executing initiatives that enhance the SDK's adoption and functionality. Previously, as a Product Specialist at InMobi, I was instrumental in scaling video ads to a significant share of the ad marketplace, engaging with DSPs and UA managers to ensure product alignment with market needs. The commitment to advocating for our customers internalized their voice in product development, leading to timely and impactful solutions—such as a 40% improvement in JSON request enrichment.

Experience

Moloco

Sr. Growth Manager - SDK

Aug 2024 – Present · 1 yr 7 mos · London Area, United Kingdom · On-site

Grow the SDK Footprint with In-App Publishers EMEA and India

Solutions EngineeringKey Account ManagementProduct ManagementSDK Development

Inmobi

4 roles

Product Manager

Jan 2024 – Jul 2024 · 6 mos

Digital StrategyProduct ManagementProduct DevelopmentSoftware as a Service (SaaS)E-Commerce

Product Specialist - Video Ads

Oct 2022 – Dec 2023 · 1 yr 2 mos

Expanded Video Ads to 40% Share of Wallet (SoW) in the overall ad marketplace by designing and executing strategic initiatives.
Delivered key product training, QBRs engaging with DSPs and User Acquisition (UA) Managers over virtual calls, conferences
Advocated for customer voice internally, prioritizing features for product development and ensuring timely delivery of solutions.
Improved the enrichment in JSON Request by 40% using the SDK first-party data and DMPs.
Devised data models and framework for improved app traction and creative performance (20% Higher with 9D Framework)
Collaborated with the engineering design teams to launch features and contributed extensively to iOS Video releases.
Developed tech documentation (PRDs) detailing feature design workflow for Engineering teams.

Product ManagementAd TechPresentation SkillsRetailProduct StrategyMachine Learning+6

Senior Growth Manager - Technical

Aug 2020 – Sep 2022 · 2 yrs 1 mo

Collected data-backed feedback from Portfolio DSPs, leading to continuous product improvements and feature launches.
Extensively worked on API integration with 3rd party clients and debugging the metadata.
Collaborated cross-functionally to drive DSP opt-ins for beta releases and drive growth strategies
Defined programmatic brand sales strategy in LATAM and US markets, growing the deal marketplace by 22%.
Spearheaded a team focused on analytics, creatives, and operational efficiency with a customer-centric approach.
Conducted ML-based models to run, optimize, and scale the revenue leveraging pricing algorithms (Improved gross by 24%)

Product ManagementService-Level Agreements (SLA)Ad TechReporting & AnalysisAnalytical SkillsMachine Learning+2

Technical Account Manager

Aug 2018 – Jul 2020 · 1 yr 11 mos

Enhanced Exchange business performance, consistently achieving an average quarterly growth of 20-24%
Devised SQL and Python scripts to automate supply optimization.
Managed Integration and Growth plans for platforms such as Aarki, Liftoff, Criteo, Magnite, Bidswitch, Trade-desk, DV360, Linkedin, and Amazon DSPs.

Digital StrategyService-Level Agreements (SLA)Analytical SkillsProduct ManagementCommunication

Hungama

Product Analyst

Jan 2017 – Jul 2018 · 1 yr 6 mos · Delhi, India · On-site

Strategized E2E App Monetisation strategy, resulting in a 30% increase in the revenue within the beta launch phase.
Driving the SEO and Keyword marketing via Google and affiliate partners
Augmented budget allocation on Programmatic resulting in 15% increase in LTV and 20% Better ROI
Collaborated with Developers to enhance UX design, resulting in a 20% increase in session duration.

Microsoft ExcelAnalytical SkillsTechProduct ManagementOperational ExcellenceRetail+2

Pubmatic

Operational Specialist

Apr 2015 – Jan 2016 · 9 mos · Pune, Maharashtra, India · On-site

Improved efficient buying margin by 23% by optimizing the auction mechanics using ML Tools.
Increased gross impression volume by 38% in the non-USA region by closing bidding gaps.
Collaborated with Sales in the EMEA region to drive revenue and consistently exceed monthly goals by 20%.

Analytical SkillsMachine LearningProduct ManagementData WarehousingPython (Programming Language)