Jul 2019 – Jun 2021 · 1 yr 11 mos · Los Angeles, California

• INFORMA MARKETS (informa.com):
• For the beauty division of the event production company, I'm responsible for executing email marketing strategies and creating social media calendars for three events.
• My responsibilities include but are not limited to:
• ► Using Eloqua and Mailchimp to engage consumers and vendors via email
• ► Write, edit and schedule posts for six social media accounts to increase awareness and encourage community engagement (Platforms include Facebook, Instagram and LinkedIn)
• ► Collaborate with the Marketing team to create social media strategy that meets marketing objectives
• COUTURE WEAR (couturewear.com):
• For the fashion e-commerce platform, I'm responsible for a full rebrand, including a new logo and website, and the ideation and execution of marketing strategy.
• My responsibilities include but are not limited to:
• ► Designed a new website and migrated the brand to the Shopify platform
• ► Created marketing campaigns for the Holiday '19 and Resort 2020 Collections
• ► Managed SEM and PPC marketing channels and strategies to increase sales and brand awareness
• ► Managed the brand's Shopify, Google Ads, Google Merchant Center, Pinterest Business and Facebook Business accounts
• BLUE FEVER (bluefever.com):
• As a Marketing Consultant, I’m responsible for driving and managing the content marketing strategy for their first back-to-school program, targeted towards Gen Z girls.
• My responsibilities include but are not limited to:
• ► Managed the ideation, creation, and execution of a cross-platform content strategy plan and marketing initiative to drive engagement and hit marketing KPIs
• ► Sourced and booked macro/micro-influencer partnerships to increase awareness, traffic, and user growth
• ► Coordinated an integrated marketing campaign through omnichannel activations and podcast content
• ► Served as the liaison between Blue Fever and their internal and external partners to ensure completion of client marketing objectives and consumer growth opportunities

Jan 2019 – Jun 2019 · 5 mos · Los Angeles, California

• As the Managing Editor for Repair Smith, I created the content strategy for the launch of their startup marketing initiatives.
• My responsibilities included but were not limited to:
• ► Implemented SEO strategies to increase Repair Smith’s online presence exponentially, and drive brand awareness and loyalty
• ► Created a system to track, measure, and gather ratings and reviews
• ►Developed a comprehensive social media and editorial strategy to ensure cohesive execution of brand messaging and user growth across all platforms
• ► Managed a team of freelancers and worked with agency partners to build enhanced, adaptive, and responsive digital marketing materials

Sep 2016 – Jan 2019 · 2 yrs 4 mos

• As an Associate Editor, I managed the editorial initiatives for the lifestyle verticals (fashion, beauty, home, and fitness) of E! Online.
• My responsibilities included but were not limited to:
• ► Used analytical and creative skills to develop 12-15 articles per week based on research and current events
• ► Increased consumer engagement through interactive interviews with celebrities, fashion stylists, beauty professionals and influencers
• ► Coordinated partnerships with lifestyle brands to announce product launches and services
• ► Created content for Snapchat, Instagram Stories, and Instagram Live as a liaison to help meet social media engagement goals
• ► Led data-driven content strategy for major beauty and fashion events, including NYFW

Aug 2014 – Sep 2016 · 2 yrs 1 mo

• My responsibilities included but were not limited to:
• ► Cofounded and managed E! Creators, which is a rotational, cross-functional, content creation internship program for collegiate content creators
• ►Contributed to achieving employee engagement goals while serving as the Editor-in-Chief of The Trend Report, a company-wide, monthly newsletter
• ► Contributed to the ad sales portfolio at NBC Upfronts with the fashion-focused branded content video series, '3 To Be'
• ► Supported the operational goals of the leadership team including the EVP and GM of News and Digital, SVP of New Media Production and VP of Social and Interactive, as well as their teams, comprised of 200+ employees

Feb 2016 – Jul 2016 · 5 mos

• As a Contributor for Huffington Post, I curated multimedia content that challenged the perceptions of beauty, femininity, and power.
• Examples of my work can be viewed below.

Jan 2013 – May 2013 · 4 mos · Universal City, California

• Tracked media coverage and produced weekly coverage reports for internal use
• Created blurbs and taglines for NBC Universal Television and Network programming
• Tested media technology on iOS, Android, and Amazon Fire operating systems for efficiency and errors

Jun 2011 – Aug 2011 · 2 mos · New York City Metropolitan Area

• As the Public Relations Intern, I worked on the Essence Festival annual production and in other media-related areas in their business.
• My responsibilities included but were not limited to:
• Drafted press releases for ESSENCE events and monthly publications
• Escorted journalists to interviews, backstage, and the press room at ESSENCE events (including the ESSENCE Music Festival in New Orleans, LA)
• Coordinated the press credentials process for approximately a hundred of journalists and media outlets
• Assisted in increasing awareness for the 2011 ESSENCE Music Festival by creating the 2011 Press Kit