Lewin Tikariha

Brand Manager

Gurugram, Haryana, India4 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Transformed marketing strategies for multiple brands.
Achieved significant user growth through innovative campaigns.
Expert in performance marketing with proven results.

Stackforce AI infers this person is a Fintech marketing specialist with a strong focus on performance and social media marketing.

Contact

Skills

Core Skills

Marketing StrategyPerformance MarketingSocial Media MarketingBrand BuildingFinancial AnalysisAudit

Other Skills

AdvertisingBrand AdvertisingBudgetingCommunicationContent MarketingCreative StrategyData AnalysisDigital MarketingExecutive TeamGoogle AdsLead GenerationLeadershipLinkedIn AdvertisingManagementMarket Planning

About

Lewin is a Professional Athlete turned Big-4 Auditor turned Marketer who loves to transform ideas into actions for Growth, Marketing, Branding, and Community building. • Career Summary: Work Experience -Associate Brand Manager at FarMart. Was Owning Brand, Content, Social, and Ads for AccioJob from Dec 2022-Feb 2024. Previously, handled Traffic, Content, Social, Community, and New Marketing Initiatives for Fyp, A Fintech Company for Teens. Before pivoting to Marketing, Worked with Deloitte US-India in their Audit Arm, primary client - Kimberly Clark. • Education: Undergraduate degree (Bcom. Hons) from Shaheed Bhagat Singh College, Delhi University, and Performance Marketing Certification from GrowthSchool. • Academic Achievements: IIM Rohtak Admission Letter and 99th percentile in NMAT by GMAC. • Extra Curricular: District, State, Zonal, National, CBSE Games, Steel School Games, and Inter Delhi Public School Games Gold Medalist in 100m. Personal Best - 10.94s. Under 16 State Record Holder. • Areas of Expertise: Brand Building, Social Media Marketing, Content Marketing, Product Marketing, Meta Ads, Google Ads, LinkedIn Ads, Community Building, User Persona Establishment, and Creative Strategy.

Experience

Farmart

2 roles

Brand Manager

Oct 2024 – Present · 1 yr 5 mos

Associate Brand Manager

Mar 2024 – Present · 2 yrs

ATL, BTL, GTM, Performance Marketing and Data Analysis

Marketing StrategyData AnalysisProject ManagementLinkedIn AdvertisingBudgetingProduct Launch+9

Acciojob

2 roles

Marketing Manager

Dec 2023 – Feb 2024 · 2 mos · On-site

Restarted Meta and Google Performance Marketing campaigns from scratch. Ideated, Strategized, and ran 60+ Ads in a span of 4 months. Averaging out to 15 Ads per Month.
Worked on 13+ Marketing Collaterals for New Product Development, New Product Launch, Website Launch and Offline Activation.
Orchestrated comprehensive Marketing plan to build "Alumni Connect" feature.
Worked on UGC content strategy which constantly ranked in Top 3 results of Brand Keywords.
Reduced CAC and CPL, scaled campaigns and achieved a CPL of 75% below industry standards by implementing effective Performance Marketing strategies.
Grew the organization LinkedIn handle from 21,000 followers to 63,000 organically. Instagram handle from scratch to ~2400 followers with above industry engagement rate.

Social Media MarketingAdvertisingMarket PlanningBrand BuildingContent MarketingPerformance Marketing

Assistant Marketing Manager

Dec 2022 – Jan 2024 · 1 yr 1 mo · On-site

Launched "Decode", AccioJob's official Podcast on Youtube.
Lead cross-functional collaboration to improve end-to-end customer experience.

User PersonasMarketing StrategySocial Media MarketingCreative StrategyMedia TrendsLeadership+5

Fyp

Marketing Associate

Jan 2022 – Dec 2022 · 11 mos · Gurugram, Haryana, India · On-site

Handled and drove the traffic, content, and creatives end-to-end for all social media platforms (Instagram, Facebook, LinkedIn, Youtube, In-App, and Twitter) with a collective user base of over 1.1 Million.)
Increased the DAU and MAU by 12.8% and 23.2% respectively via Push notifications and optimized user journeys.
Coordinated with Marketing agencies to drive the User Acquisition (1 Million in less than 11 Months) via Organic, Paid, Affiliate and OEMs.
Led the team in starting a new vertical of the app, solely heading the Primary Research, User Persona Analysis, Product-Market Fit, Product Marketing Strategies, Market Positioning, Offline and Online Marketing campaigns and Communication Design.
Executed Marketing campaigns (Offline and Online) for Customer, Brand, and Product Marketing. 7+ campaigns in a span of 150 days.
Bootcamp on Financial Literacy for 1257+ Teenagers, built a Marketing framework for the launch of the company’s E-commerce store.
Spearheaded the Discord community, scaled the community from 0 to 11,000 users in ~100 days.
Major Campaigns Include - 83 Movie Distribution Partners, Brand Integration with Harsh Beniwal, Ashish Chanchlani Influencer Camapaign.

Market ResearchMarketing StrategySocial Media MarketingCreative StrategyMicrosoft ExcelMarket Planning+5

Deloitte india (offices of the us)

Analyst - FMCG Consumer

Sep 2020 – Jun 2021 · 9 mos · Gurugram, Haryana, India

Worked on the Financial Analysis and Audit of US-based clients in the Consumer Sector. Major Client - Kimberly Clark.
Performed Financial Analysis for 10Q and 10K Reports, Tie-outs, Summarization of Reports, and Guided Risk Assessments using MS Excel, MS Word, SAP, and Tableau.
Top Performer in the Induction cum Training Month from Gurgaon Cluster

Microsoft PowerPointMicrosoft ExcelCommunicationSAP ERPFinancial AnalysisAudit