Pasha Shaikh

Digital Marketing Specialist

Pune, Maharashtra, India8 yrs 6 mos experience

Most Likely To Switch

Key Highlights

Over seven years of marketing experience.
Expert in digital marketing and brand strategy.
Proven track record in driving user acquisition.

Stackforce AI infers this person is a Digital Marketing Specialist with expertise in SaaS and EdTech industries.

Contact

Skills

Core Skills

Saas MarketerDigital StrategyDigital MarketingPerformance MarketingUser Acquisition

Other Skills

A/B TestingAd ServingApp Store OptimizationB2B Marketing StrategyBrand MarketerCustomer AcquisitionCustomer JourneysData AnalyticsDisplay AdvertisingFacebook AdsFacebook MarketingGoogle AdsGoogle AdwordsGoogle Adwords ProfessionalGoogle Analytics

About

Thank you for taking the time to visit my LinkedIn profile. I'm glad you're here! I am a Marketing Mind with over seven years of experience elevating brand presence through strategic planning and execution. I am eager to do whatever it takes for the brand and fulfill my job responsibilities. Active on LinkedIn and well-connected with stakeholders and founders, with a continuous growth mindset. Calm at work, analytical, and diligent in meeting business goals. Friendly, honest, and collaborative soul. I learned digital marketing through personal experiments, such as creating websites, selling products, running a YouTube channel, and earning from affiliate programs. I set clear goals, roadmaps, and strategy plans and execute them effectively. Junior in age but well-experienced in the marketing industry. Core Skills: Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, Taboola Ads, Quora Ads, WhatsApp Marketing, App Marketing, SEO, YouTube Marketing Tools: Salesforce, Zoho CRM, HubSpot, WordPress, Elementor, SellDo, Haptic, Ozontel, Google Analytics (GA4), Google Search Console, Google Tag Manager, Google Data Studio, Advanced Google Sheets, Asana, Slack, Branch-User Tracker, Metabase, Facebook Reports Love to connect! pashada360@gmail.com

Experience

Zentrumhub

Marketing Manager

Jun 2023 – Present · 2 yrs 9 mos · Pune, Maharashtra, India · On-site

I began my journey at ZentrumHub as the Founding Marketing Manager, tasked with establishing our brand as a prominent player in the competitive TravelTech SaaS industry.
I got recognised during my work tenure & got a 2-time award as Bravo of the Month.
To establish ZentrumHub's online presence from scratch, crafting a compelling brand narrative and positioning strategy that resonated with our target audience.
Specializing in providing Booking Engine & Hotel API connectivity to OTAs, Online Travel Agencies, and suppliers, I've led our team in driving impactful results through a combination of patience, creativity, and strategic marketing initiatives.
As a firm believer in the power of data-driven decision-making, I've honed my critical thinking and data analysis skills to uncover insights that drive business growth. Leveraging digital tools such as SEMrush, Google Analytics (GA4), Search Console, and more, I've optimized our marketing efforts across the entire funnel, from top-of-funnel awareness to bottom-of-funnel conversions.
My key responsibilities include ensuring a seamless user journey, from initial engagement to conversion. By actively managing the top-to-bottom funnel setup and optimizing our inbound and sales processes, I've successfully increased product demo calls and catalyzed deal signings, contributing to ZentrumHub's continued success and growth.
Collaboration is at the heart of everything I do, and I take great pleasure in sharing ideas and strategies with my coworkers and stakeholders to uplift our brand collectively. With a visionary mindset and a passion for innovation, I'm dedicated to driving personal and organizational growth, ensuring that ZentrumHub remains at the forefront of the SaaS industry.
I am proud to be part of the ZentrumHub family, where every day presents new challenges and opportunities for growth. Let's connect and explore how we can collaborate to achieve our shared goals!

Search Engine Optimization (SEO)Product MarketerBrand MarketerDigital StrategyProduct MarketingSaaS Marketer+2

Shuru: get a job made for you

2 roles

Digital Marketing Manager

Promoted

Jul 2022 – Oct 2022 · 3 mos

At Shuru App, I've had the privilege of being part of an innovative startup in the EdTech industry, where every day presents new challenges and opportunities for growth. Working with a B2C brand in the startup ecosystem has been a unique and enriching experience, where I've been able to collaborate with a small yet highly motivated team, surrounded by tech giants and the founding team.
About Shuru App: Shuru App is a dynamic startup revolutionizing the EdTech industry, dedicated to empowering learners with innovative solutions and engaging experiences.
Key Responsibilities:
✔️ Planned and executed strategies for app user acquisition, leveraging a combination of paid and organic channels.
✔️ Managed budgets across all digital channels, ensuring optimal allocation for maximum ROI.
✔️ Optimized KPIs through continuous analysis and refinement of paid and organic campaigns.
✔️ Utilized data analytics to drill down into user behavior and insights, driving improvements and enhancements to the app experience.
✔️ Implemented a social media calendar in collaboration with the creative team, ensuring consistent and engaging content across platforms.
✔️ Collaborated closely with co-founders and management to identify opportunities for funnel improvement and user engagement.

Google AnalyticsGoogle AdsProduct MarketerFacebook AdsApp Store OptimizationBrand Marketer+3

Digital Marketing-Training Manager

Nov 2021 – Jul 2022 · 8 mos

Building various online courses for digital marketing vertical
Upskilling training
Company Tie-ups
Placement work

Product MarketerBrand MarketerSaaS Marketer

Vtp realty

Manager - Digital Marketing

Jun 2022 – Jun 2023 · 1 yr · Pune, Maharashtra, India · On-site

As the Manager of Digital Marketing at VTP Realty, I am privileged to contribute to the growth and success of Pune's premier real estate brand. With a solid foundation of 35+ years of experience, VTP Realty continues elevating its industry presence and reputation.
About VTP Realty: VTP Realty is a Pune-based real estate and infrastructure conglomerate with a rich legacy of excellence and innovation. With a steadfast commitment to quality and customer satisfaction, we are dedicated to shaping a better future for our clients and communities.
Key Responsibilities:
✔️ Designed Customer Journey Funnel to enhance user experience and drive conversions.
✔️ Allocated media budgets effectively to maximize ROI and reach target audiences.
✔️ Planned and executed Google & Facebook Ads campaigns to increase brand visibility and engagement.
✔️ Implemented robust user analytics tracking to gain insights and optimize marketing strategies.
✔️ Successfully executed large-scale budget campaigns to achieve business objectives.
✔️ Ensured the flow and quality of leads through continuous monitoring and optimization.
✔️ Introduced new ideas and conducted experiments to drive innovation and stay ahead of the curve.
At VTP Realty, I am privileged to work alongside a talented team and contribute to the company's continued growth and success. We are committed to delivering exceptional experiences and creating lasting value for our customers.

Google AnalyticsGoogle AdsProduct MarketerFacebook MarketingBrand MarketerSaaS Marketer+3

Vepsun

Senior Digital Marketing Trainer

Dec 2020 – Nov 2021 · 11 mos · Bengaluru, Karnataka, India

Working as Senior Digital Marketing Trainer at Vepsun Technology.
Job Roles
☑Conducting Online Training
☑Curriculum Building
☑Study Material Designing
☑Doubt solving
☑Branding strategy building
☑Website Designing Ideas
☑Content Ideas providing
☑ Coordinating with Digital Marketing Team
About Vepsun Technology
The fast pace of innovation and business today requests a learning approach that fits the necessities of both the individual and the organization.
We built a learning system to reflect that need. Adapting today requires a guided methodology through the intricate number of formal and casual learning alternatives.
It requires a methodology that envelops the top learning techniques utilized today and adjusts them to help hierarchical results.
Our learning ecosystem is designed to support how learning is done today and evolves to meet advances in technology and individual learning needs.
Integrating the world’s largest collection of proprietary and IT partner content, resources, and expertise with a global instructor pool of more than 300 real-world experts, Vepsun Technologies delivers custom learning to global organizations no matter where their workforce is located to drive quantifiable results.

SaaS Marketer

Tekshala

Freelance Digital Marketing Trainer

Aug 2020 – Dec 2020 · 4 mos · Pune, Maharashtra, India

Working as a Freelance Digital Marketing
Trainer at Tekshala delivering online training on advance digital marketing.
TEKSHALA is an Online Education Platform initiative by Brainnrgic. TEKSHALA has started to leverage the learnings accumulated working with various industries over the years. The program is designed to train future marketers & entrepreneurs with a high-quality career-focused program.
Our mission is to power careers through online, business & tech education.
Tekshala Vision to get recognised as a global learning partner with industries & world of students.

SaaS Marketer

Brainvalley solutions

Freelance Digital Marketing Trainer

Jun 2020 – Aug 2020 · 2 mos · Tamil Nadu, India

My Work Responsibility in This organization is to conduct online Digital Marketing Classes to the students joining from across India.
Amazing Experience to do work with BrainVally leading assessment and learning product firm which helps educators[coaching institutes and colleges] in India deliver white-label assessment & course delivery solutions to their students.
Working with the multiple top-tier clients in this space including TIME, IMS, BYJU's, Rau's IAS, etc.
Brainvalley Software Private Limited

Digital academy 360

Digital Marketing Trainer

Jan 2019 – Jun 2020 · 1 yr 5 mos · Pune Area, India

Working as Digital Marketing Trainer in Digital Academy 360. I am a Passionate Digital Marketing Trainer who is handling Different Modules such as:
SEO|On Page SEO| OFF Page SEO| SMO| PPC| Google Adwords| YouTube| Search Ads| Display Ads|Video Ads| Facebook | LinkedIn| Twitter| Instagram| Pintrest| Google Webmaster|Google Analytics| Affiliate Marketing|Mail Chimp| Email Marketing| APP Optimization| YouTube Optimization| WordPress Designing| WordPress SEO| HTML SEO| WhatsApp Marketing| Online Reputation Management| Local SEO| Google My Business Listing| Google Play Store Optimization| Google Adsence |Growth Hacking .....

Digital trainee

Digital Marketing Trainer

Jul 2018 – Dec 2018 · 5 mos · Pune/Pimpri-Chinchwad Area

Digital Marketing Trainer: I am Passionate Digital Marketing Trainer who is Eager to learn updated digital marketing strategy & present in front of students in simplified manner.
Skills:
SEO|On Page SEO| OFF Page SEO| SMO| PPC| Google Adwords| YouTube| Search Ads| Display Ads|Video Ads| Facebook | LinkedIn| Twitter| Instagram| Pintrest| Google Webmaster|Google Analytics| Affiliate Marketing|Mail Chimp| Email Marketing| APP Optimization| YouTube Optimization| WordPress Designing| WordPress SEO| HTML SEO| WhatsApp Marketing| Online Reputation Management| Local SEO| Google My Business Listing| Google Play Store Optimization| Google Adsence |Growth Hacking .....