Jul 2021 – Present · 4 yrs 8 mos · United States

• Bridging the gap between crypto and people with trust.
• We believe that people can truly collaborate and create value together. The world is changing and we're ready to lead the way.
• Do Explore and Get the Early Access from www.sahicoin.com

Jun 2020 – Jun 2021 · 1 yr · Bengaluru, Karnataka, India

• Part of the core management team of India's first and fastest growing Digital Udhar Bahi Khata App (Small business ledger book in India).
• Reviving user growth post covid dip to 20%+ of the pre-covid levels in a quarter's time
• Led 3X growth in large size businesses on OkCredit via Implementing Network Led Growth
• Re-Activated churned/non-active users ~300K+ users per month, at a lowered cost ~$0.1 per re-activation
• Setup growth structures: team, plan, strategy, cash required.
• Brand management: IPL2020 campaign with Delhi Capitals. Led 3X increase in brand awareness and around 50%+ spike in organic registrations. Launched OkPL - Gamification led product to achieve internal required actions by users.
• Growth experiments and support to launch two new products OkShop and OkStaff
• Setup brand architecture and narratives to launch multi product under umbrella brand OkCredit
• Led 30+ team size of Product, Digital Marketing, Designers, Tech, Analytics, Content

Jun 2015 – May 2020 · 4 yrs 11 mos · Gurgaon, India

• Part of the core management team in Building- India's Largest Holiday marketplace
• Setup & Led 80+ team in growth products, content, digital marketing, brand and partnerships.
• Accountable and led Organic growth ~20X from around 350K to 7Mn.
• Led 20X product growth in user placing booking requests from around 10K to 200K per month.
• Optimised CAC from 8K+ to 1.5K and brought Marketing Spend as % GMV from 12% to 2%
• Led 12X International Travel business growth at CM2+ profitability.
• Created bottom line Net Revenue of around 1.2Mn+ through growth led partnerships in two quarters
• Accountable for User Growth Strategy & Communication to Investors
• Led the Growth Product (0 to 1) team to ship New Business Products: Holiday Planner at Xiaomi, Blog Product, Holiday Hotel Packages, Weekend, Deals, Luxury, City Guide, iOS and Android App Growth, Lead Gen Chatbot

Dec 2014 – Jun 2015 · 6 mos · Gurgaon, India

• First Product Manager to build Home Credit's online consumer lending product in 3 months.
• Achieved PMF in 3 months by partnering with the biggest furniture e-commerce company of India.

Aug 2013 – Nov 2014 · 1 yr 3 mos · Gurgaon, India

• Online Marketing and Business Growth
• Optimise, structure and scale online business of Aviva to ~10X in 18 months.

Jun 2011 – Jul 2013 · 2 yrs 1 mo · Gurgaon, India

• Worked on Global Client Accounts: Autodesk, Kraft Food and Hilton on projects around country clustering, business expansion strategies, channel partnerships, HNI Management, Text Mining & Marketing Segmentations and some of the other patented models.

May 2010 – Jul 2010 · 2 mos · Darmstadt Area, Germany

• Amongst Top 3 business project ideas selected from India in 2010, for the German Exchange Program (DAAD), Germany.
• German SMEs and its 80% contribution to GDP. A framework to learn and adopt in India.

Dec 2009 – May 2011 · 1 yr 5 mos · New Delhi Area, India

• Student Startup incubated in SIDBI and Design Lab- IIT Kanpur. Aim to bring social, technology knowledge in simple short formats.
• Worked for
• 1. WWF - Ganga River and concerns of its rising levels (Documentary)
• 2. India's first student nano satellite Jugnu - For ISRO and POI (Documentary)
• 3. Prayaas NGO and its outreach with Prof. H.C. Verma (Documentary)
• 4. Maya- Amongst Top 10 Short Movies from India at FilmBooth, awarded by Director of Pinjar and Mission Kashmir (Short Movie)

May 2009 – Jul 2009 · 2 mos · Gurgaon, India

• Government of India successful pilot project on Geo clustering to launch crop insurance to farmers in Kerala and Tamil Nadu, under the supervision of Shubhashis Gangopadhyay and Bibhu Mohapatra.