Aug 2022 – Mar 2024 · 1 yr 7 mos · Jaipur, Rajasthan, India

Jul 2020 – Jul 2022 · 2 yrs · Jaipur, Rajasthan, India

• As a Product Owner of the web experience of Angara.com, strategised roadmaps for 2021 & 2022 with conversions, engagement and SEO as themes of the year. The road map was backed by in depth data analysis, competition research and industry trends and prioritised primarily following the RICE framework.
• consumed by multiple localised teams and point of sales.
• Improved conversion rate by 12% by executing A/B tests using VWO and Google Optimize on catalog and product pages impacting revenue by +$8.5m annually
• Optimised user behavioural data collection in Adobe Analytics and enabled the marketing team to create advanced segments for re-marketing which helped bring down the CAC by 10%.
• Created product goals using lead and lag metrics which enabled team members to clearly define their OKRs bringing clarity in KRAs and helped the team to prioritize features/solutions.

Apr 2019 – Jul 2020 · 1 yr 3 mos · Jaipur Area, India

• Heading a team of 2 to drive product for lead generation, media sales & UI/UX for CarDekho.
• >Implemented changes in the lead form by grouping & collapsing similar fields and incorporated TrueCaller based verification which resulted in 7% increase in form conversion in absolute terms which translated to additional Rs 2.78Cr.
• >Created a 6 month product road map aligned to meet goals of increased engagement & conversion which enabled lead time for design, marketing & sales team resulting in around 30% increased efficiency and feature delivery timelines.
• >Automated media sales innovative ad units within Google Ad Manager which led to saving cost of 3 additional engineering resources and also reduced time to go live by upto 90%.
• >Implemented Agile methodology in module wise Scrum teams which improved sprint completions by 30% and got idle resource problem to almost 0%.
• >Engaging senior leadership, sales & marketing with new product releases resulting in prevention of missed & under sales.
• >Working closely with the engineering to drive sprints using JIRA & ideate designs with the UX team using Balsamiq as a tool.
• >Improving product iteratively using data backed decisions with the help of tools Google Analytics, MySQL, Excel, CrazyEgg.

Nov 2017 – Mar 2019 · 1 yr 4 mos · Jaipur Area, India

• Key Responsibilities
• Managing New Cars product category which includes user experience, lead generation, form conversions, implementation of new requirements coming in from business teams, user feedback, data analysis.
• Creating product roadmap and prioritise based on efforts & impact/dollar value.
• Working closely with the marketing and sales team to ensure sales delivery with minimum marketing spends.
• Creating crisp & clear PRDs, wireframes to facilitate the creation of a non-ambiguous environment for engineering & design teams.
• Key Achievements
• Converted online car booking project as a service which reduced the implementation time from 7 days to 2 hours with a high degree of customisations.
• Increased lead conversion by 40% through improved CTAs, form conversion and taping cross-sell opportunities.

Mar 2016 – Aug 2017 · 1 yr 5 mos · Jaipur Area, India

• BetterWealth is an online goal based financial planning platform targeting lower to middle income group urban Indian using means of robo-advisory.
• >Identified multiple use cases and ran through mockups with users of different socio-economic backgrounds to identify real problems & reasons for not planning finances. Saved us at least 1 month of MVP development time & cost of around 5L.
• >Created a Go-to-market strategy for product launch & converted the first 100 customers within 1 month of the launch.
• >A/B tested multiple options for customer onboarding and arrived at a solution which resulted in 10x registrations.

Oct 2014 – Sep 2015 · 11 mos · Jaipur

• Plus 91 Web Solutions is an IT services company providing solutions ranging from website designing, development & marketing and software development. Company also developed a CRM for travel agents to manage their clients.
• >Managed overseas clients primarily from USA & UK seeking software solutions and successfully converted 3 clients as our resellers which formed 40% of company’s annual revenue.
• >Analysed & documented client requirements as concise PRDs which helped increase the development team’s efficiency and reduced mismatch in client understanding & delivery to almost 0%.

Jan 2013 – Feb 2014 · 1 yr 1 mo · Gurgaon, India

• Part of the analytics and automation team which took care of 27 points of sales of Expedia.
• >Automated data sourcing & daily reporting which saved at least 400 man hours each month.
• >Identified product enhancements using data. Modified upsell & cross sell experiences resulting in 8% increased conversions.
• >Deep dived and identified root causes for intermittent issues & service failures and made sure permanent fix of at least 10 such issues.

Jul 2012 – Dec 2012 · 5 mos · Pune Area, India

• Contributed to ‘Run The Bank’ division which is a support system for HSBC bank’s software stack.
• >Managed & configured web servers to be used by the development team.
• >Resolved build & deployment linked issues such configuration & messaging queue errors.

Aug 2010 – Jul 2012 · 1 yr 11 mos · Hyderabad Area, India

• Worked with both software support and development team for a top telecom client(UK) providing services in 13 territories.
• >Developed the service provisioning module using Java as the backend language, MySQL as database and Java Server Faces(JSF) as web integration framework.
• >Facilitated user acceptance testing(UAT), provided production support and did incident management using tool Infra.