R

Rashmi Mishra(She/Her)

Co-Founder

Noida, Uttar Pradesh, India23 yrs 10 mos experience
Highly Stable

Key Highlights

  • 20 years of experience in product leadership.
  • Expert in product strategy and innovation.
  • Pioneered disruptive technologies in enterprise communication.
Stackforce AI infers this person is a Product Leader specializing in MarTech and SaaS with a focus on enterprise solutions.

Contact

Skills

Core Skills

Product StrategyProduct ManagementGo-to-market StrategyCompliance ManagementProduct VisionMarket DifferentiationMarket ResearchTeam Collaboration

Other Skills

3GBusiness DevelopmentCPaaSCompetitive AnalysisCustomer EngagementData PrivacyEnterprise MobilityGPRSGSMIVRLeadershipManagementMarketingMobile ApplicationsMobile Commerce

About

Rashmi is a Product Leader with 20 years of lucid experience in converting ideas into successful business products. Her key skill sets includes defining the product vision and roadmap to meet organisational business goals. She has the ability to critically understand the business problems and convert them into products and its features She has the ability to define the product strategy across product lines resulting in achievement of deep-seated mid-term and long term organisational goals. She is an excellent people manager and can effectively get the work done from cross functional teams She has rich experience in CPaaS, Marketing Automation, messaging automations, video platforms, authentication and security, machine learning and AI. With disruptive innovation, she has constantly created successful products in the enterprise communication domain that has resulted in millions of dollars and happy customers. Her visionary product Vspagy, a conversational video messaging platform Is helping enterprises to connect with their customers across customer journey in the most impactful way. She is working towards disrupting the video communication space by incorporating technologies such as text to video, synthetic marketing, deep fake, video Bots. She is also working towards creating innovations in the enterprise customer authentication and customer securities policy enforcement. These digital disruptions will help enterprises reduce authentication cost and enable more secured, reliable and improved customer experience. To achieve the same, technologies such as behavioural biometrics backed by deep learning and AI will be used If you want to talk more about product strategy, product innovation, hit me up or just email me @rrashmimishra@gmail.com

Experience

Vspagy

Co-Founder & CPO

Jan 2022Present · 4 yrs 2 mos · Noida, Uttar Pradesh, India

  • Vspagy is a Conversational Video Messaging platform with Personalization and Interactivity at its core.
  • Bringing in disruption in the enterprise communication space. With Vspagy conversational Videos, get exceptional customer delight, higher conversions, reduce cost and increased ROI
Product StrategyProduct Management

Finhawks india

Founder and Product Strategist

Jan 2022Present · 4 yrs 2 mos · Noida, Uttar Pradesh, India

  • Product success and Go-to-market Strategy Specialist
Product StrategyGo-to-market Strategy

Cerf solutions pvt. ltd.

Chief Product Officer

Jan 2022Present · 4 yrs 2 mos · Noida, Uttar Pradesh, India

  • CERF's flagship product Consentica is the centralised consent management platform that helps enterprises to collect, manage and document consent in compliance with TCCCPR for unsolicited customer communication and DPDP act for data privacy and protection
Product ManagementCompliance Management

Acl mobile limited

5 roles

Vice President Of Products

Promoted

May 2016Oct 2021 · 5 yrs 5 mos

  • Involved in creating the company’s overall product Vision and Road Map encompassing pricing, positioning to create market differentiation.
  • Taking care of company’s product portfolio ranging from SMS, Voice, RCS, IP Messaging including WhatsApp, SOIP etc.
  • Responsible for balancing corporate goals with long-term market trends and opportunities, and for directing, establishing, maintaining and planning the overall policies and strategies for the product management department
Product VisionMarket Differentiation

Assistant Vice President

Promoted

Jul 2014Apr 2016 · 1 yr 9 mos

  • My responsibilities included:
  • Research competitive offerings and product trends, assess new opportunities, and manage and track new product initiatives, including examining performance and risk attribution of investment vehicles.
  • Involved in creating the company’s overall product Vision and Road Map encompassing pricing, positioning to create market differentiation.
  • Responsible for balancing corporate goals with long-term market trends and opportunities, and for directing, establishing, maintaining and planning the overall policies and strategies for the product management department.
  • Drive effective teamwork, communication, collaboration and commitment across multiple departments with competing priorities.
  • Create and implement measures to ensure peak working efficiency, cost efficacy and high morale in workforce
  • Defining and creating comprehensive marketing strategy involving digital marketing.
Product ManagementMarket Research

GM

Apr 2012Jun 2014 · 2 yrs 2 mos

  • ~ Managing the entire product life cycle from strategic planning to tactical activities with the Product management Team
  • ~ Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers
  • ~ Developing and implementing a company-wide go-to-market plan (including monetization strategy for products) and working cohesively across departments for its execution
  • ~ Led executive level meetings that identified and leveraged company opportunities to drive revenue growth
  • ~ Develop Marketing Collaterals for the Products (PPT/Brochures/Case Studies/Demos etc)
Product ManagementTeam Collaboration

DGM

Promoted

Apr 2011Jul 2012 · 1 yr 3 mos

Senior Manager

Jun 2007May 2011 · 3 yrs 11 mos

  • Created various products as per the company business vision.
  • products are being widely used by various enterprises across India.

Elixir ct pvt. limited

Project Coordinator

Feb 2006Jun 2007 · 1 yr 4 mos · Noida, Uttar Pradesh, India

  • Ensured that Elixir receives CMMI Level 3 certification, thereby ensuring improved quality, increased productivity and better client satisfaction
  • Led the implementation of LMS (Learning management System), TMS (Training Management System) and Student Management System for clients such as TataSky, Aviva & Kingfisher
  • Managed the Point of Sale System and NPower Mobile application software for Nokia India. Also led end-to-end project ownership, management & development of a healthcare project for Coal steel Medical, USA

Sark synertek limited

Project Coordinator

Sep 2004Jan 2006 · 1 yr 4 mos · Noida, Uttar Pradesh, India

  • Developed & designed various IVR software applications and successfully got the deployment done at multiple government institutions.
  • contributed to around 10% increase in annual revenue

Rajasthan hybrids private limited

Software Engineer

Nov 2001Aug 2004 · 2 yrs 9 mos · Kota, Rajasthan, India

  • Developed & designed various IVR software applications such as Fault Booking System, Changes Number Announcement, Bill Enquiry System, and Payment Reminder System. Record Maintenance System for finance resulted in an increase of efficiency by 10%
  • Successfully led a team of 25 members for the installation/commissioning of around 500 C-DOT IVRs

Education

Institute of Management Technology, Ghaziabad

PGDM

Jan 2014Jan 2015

G. B. Pant University Of Agriculture & Technology

MSc — Bio Physics

Jul 1994Jun 1996

Rohilkhand University

B Sc

St. Mary's Senior Secondary school, Moradabad

AISSE — PCMB

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