Jan 2023 – Aug 2025 · 2 yrs 7 mos

• Responsible for P&L on media investments of $400M (RECMA) for clients under management at DDB in India for Integrated Media which includes - Digital, Television, Print and Radio reporting into the Group CEO
• A. Grew the agency over 100% on profits year on year since 2021.
• B. Running a media agency business at 29% PAT which is unheard off. With a hit rate of 91% in conversions on New Business Development the agency has seen continuous growth.
• C. Remodelled product offerings with Impact Properties on TV with cricket at its core in sports.
• D. Connected TV and Digital Video (OTT) as the second pillar piggybacking TV
• E) E-commerce advertising and Social Listening + ORM as the third pillar driving sales and brand love respectively

Jan 2021 – Jan 2023 · 2 yrs

• As part of the Group's Leadership Council, reporting into the Group CEO, I am responsible for client budgets of over $360M (RECMA) in P&L for the group’s media business mandates in FMCG, ConsumerTech, BFSI, Auto, Infrastructure, Education, Alcohol, Retail as categories in India across Digital, Television, Radio and Print as mediums.
• Remodelled product offerings on the TV business with a focus on non-fiction and cricket as genres and the digital business on Video, eCommerce and ORM as practice keeping in mind the demographic culture, consumer journeys and the millennial & GenZ audiences across these touch points.
• With a platform agnostic “Ideas First” approach backed by data, my rock star team of 100+ and I consistently deliver value through strategic and innovative interventions across all touch points in media ensuring all media metrics are in line with brand’s business objectives to increase throughput.
• Directly responsible for key client relationships including but not limited to Infosys, TTK Prestige Ltd, Life Insurance Corporation of India, Life Insurance Council, Adani Wilmar Ltd, William Grant & Sons, SBI Mutual Funds and HDFC Mutual Funds.

Aug 2019 – Jan 2021 · 1 yr 5 mos

• National responsibility for the Group's Digital Mandates including Adtech, Media, eCommerce, Strategy, Innovation, Planning, Buying, ORM, Content Marketing & BD across DDB, OMD MudraMax, 22FeetTribal Worldwide, TracyLocke and TrackDDB.
• I also take lead on creative and brand strategy with certain accounts where there are complicated integrations that are required for a successful execution of an idea or a digital transformation that impacts business objectives significantly through product and tech interventions.
• Led and won TTK Prestige, LIC, GST Council, MMTC PAMP, BluSmart Mobility (eCab Hailing Service), Ricela - AP. Organics Ltd to name a few.
• Manage existing Digital Media Businesses of Toyota, William Grant & Sons, Tanishq, SBI, UBI, HDFC Mutual Funds, Infosys, Income Tax Department, Jyothy Labs, JL Morrison, BBQ Nation, Flipkart Ads, Bharat Benz etc worth $50M > in client budgets with a team of over 50+ digital experts across functions.
• Additional mandate of North India operations for Mass Media (TV, Print & Radio) for clients such as Dalmia Bharat, William Grant and Sons, Pearl Academy, UPES, Nyasa Retail etc.

Jan 2019 – Jun 2019 · 5 mos

• Responsible for setting up all aspects of growth globally for Video on Demand #VOD #OTT, #LiveStreaming #Live and Advertising Solutions #Adtech #DSP.
• 1) Product Development & Deployment
• 2) Go-To-Market
• 3) Business Development
• 4) Programmatic Partnerships, Publisher Development and Integration
• 5) Developer Relations
• 6) Agency Relations
• 7) Sales Management
• 8) Throughput
• 9) Venture Fund Raising
• 10) Team Building & Retention

Apr 2018 – Dec 2018 · 8 mos

• Focussing on Global GTM for the US Patented (4) Video Media Products, which are the world's first non linear video offering and experience on Live Streaming, Video On Demand (VOD) and OTT.
• As a SaaS offering this product seamlessly gets integrated on both mobile and desktop for advertising and content delivery.
• Broadcasters and Advertisers can use the offering depending on their objectives.
• Imagine when different people watch the same video content and get different experiences, then it is a Non-Linear Video Experience. Non-Linear Video Experiences will unlock unprecedented value for consumers, content publishers and advertisers.

Sep 2016 – Oct 2018 · 2 yrs 1 mo · New York, USA, San Jose, USA| Dubai, UAE| Singapore

• I run the Americas, Asia Pacific, Middle East And Africa Business, (which includes Revenue, Agency Relations, Publisher Development, Partner Integrations, Operations, Delivery, PR, HR and P&L) for C1X based in Dubai and NYC, which is the only full stack programmatic premium exchange with head quarters in the valley with offices in NYC, Omaha, Dubai, Delhi, Mumbai, Singapore and Tokyo with its development centres in Chennai and Bangalore, India.
• Having established in 2014, it is in its growth stage with two rounds of funding exceeding 15M USD till date.
• Achievements:
• 1) Set up offices across the region (APMEA) & The US
• 2) Hired and trained, best in class professionals to cater to market requirements
• 3) Added over 1000 publishers catering to over 250M Uniques on the C1X SSP through Header Bidding and Server To Server integrations
• 4) Added over 10 DSPs and integrated with several SSPs to bring in scale globally
• 5) Scaled business to double digit millions in less than 6 months
• 6) Signed over half a dozen platforms that are now enabled through the ecommerce solutions of C1X, building growth for publishers for their marketplaces increasing GMV by several folds
• 7) Signed two multi-million dollar long term contracts to take the company to triple digit millions in 2018
• 8) Negotiated and closed all business driven legal contracts globally.

Feb 2016 – Sep 2016 · 7 mos · Mumbai Area, India

• "I transitioned into the SVP position/role from being an Advisor for Reliance since 2014, where I worked with the leadership teams at Reliance Industries across all consumer facing brands including Jio, LYF, Ajio and soon to be launched Ecommerce venture building a "Digital Life" for India."
• I held dual responsibilities twice, once in 2014 - 2015 as Advisor to RIL while I was also CEO for IbiboAds at Ibibo Group and in 2015 when I Co Founded VelFieApp while I was still Advisor at RIL
• Jio - SVP & Head Of Digital Marketing -->
• Strategic Planning:
• Develop marketing strategies based on strong analytics (including on costs, conversion, retention, LTV and ROI), set and meet deadlines in a fast paced environment
• Consumer/B2C Marketing: Develop fantastic and attractive B2C marketing initiatives including events, partnerships, promotions, campaigns and loyalty programmes nationally.
• Corporate/B2B Marketing: Develop strong B2B marketing to attract SME and large businesses to Jio's sleek and super-competitive business offerings.
• New product and Marketing Launches: Help develop the marketing launch strategy and deliver on their execution to launch new, exciting products and services.
• Brand and content: Work with the agencies and communications teams to manage the voice & brand of Jio & LYF through content, advertising, email, blogs, and all social channels.
• Management and Leadership: Lead a large and growing team of Marketing Managers and Senior Managers to execute on marketing and business development strategies.

Apr 2014 – Jan 2016 · 1 yr 9 mos · Mumbai Area, India

• I was responsible for the entire digital media strategy for all consumer facing brands at Reliance including Jio, LYF, Trends, Fresh, Ajio, Reliance Digital, Reliance Retail & Reliance Brands.
• Worked with the management and leadership teams across all the divisions to ensure smooth foray into the vision of "Digital Life" of the company.
• I was attached with Vibrant Advertising Pvt Ltd (Reliance's In House Advertising Agency).

Mar 2015 – Mar 2018 · 3 yrs · Gurgaon, India

• #YouAreTheStar
• Highlights:
• VelfieApp, launched in March of 2015 is now present in 140 countries and has crossed half a million downloads organically in record time.
• Over 15000 sounds uploaded in 30 different languages by our consumers and has crossed a million Velfie creations globally.
• Being Indian in origin it has embraced the #MakeInIndia slogan of the Prime Minister of India, Narendra Modi who was in fact the first to respond to a Velfie Tweet by Indian Cricketer Yuvraj Singh, who lip-synched one of the sounds of the PM.
• Several Celebrities have used the app including Akshay Kumar, Anupam Kher, Anil Kapoor, Yuvraj Singh, Badshah - The Rapper (who infact launched his hit song DJWaleyBabu on VelfieApp) et all.
• 100 countries covered a brand partnership story of Velfie with SnapDeal, which was one of the first of it's kind engagement with consumers for a brand on the platform.
• Partnered with media & production houses & music labels for various programming, movie integrations & album launches.
• As Co-Founder I am responsible for Business Strategy, Marketing, Product Management, Strategic Partnerships and Business Development.
• Media Coverage:
• http://www.livemint.com/Consumer/Z1zVuF1h4JFI4LLYiTwYjK/After-selfies-the-velfie-strikes-a-chord-with-brands-films.html
• http://gadgets.ndtv.com/apps/features/personally-tech-with-velfie-co-founder-rammohan-sundaram-727750
• http://social.ndtv.com/allaboutads/permalink/279855

May 2014 – Feb 2015 · 9 mos · Gurgaon, India

• I ran the P&L of IbiboAds, which is part of the Ibibo Group. Ibibo Group is a Naspers & Tencent funded company running several consumer facing products in the travel and commerce domains in India.
• IbiboAds is a leading ad-network with a key focus now on RTB, DMP, Re-Targeting, Behavioural Targeting ad-product platforms for Brands and Transactional digital companies to capitalize from.
• It's Affiliate Marketing Solutions caters to commerce, jobs, travel and other classifieds on CPA.
• With seats in over 10 ad-exchanges it gives the highest reach that caters to clients across spectrum to buy media and deliver every need of the client.
• It's mobile solutions are one of it's kind with ad-products delivering in banner video and rich media that can go through the full funnel from CPM to CPD and in certain categories up to CPS.
• It also has a very strong focus through its "Demand Side Control" mechanism by which brand advertisers can reach top tier publishers and others with guaranteed deliveries through its innovative ad-products thus making it the only ad-network to provide holistic 360 degree media solutions.
• In late 2016, MakeMyTrip (MMYT - Nasdaq) acquired IBIBO Group in a multi million dollar deal.

Apr 2013 – Apr 2014 · 1 yr · Bengaluru Area, India

• TechCrunch India, a JV between PlatformPlay Media Ventures and AOL to bring in city events into India. The first flagship event was held in Bangalore and was a huge success where over 150 startups participated in various formats that engaged the VC community and the startups meaningfully apart from the regular conference that had key notes and panel discussions very similar to Disrupt in the US.
• Set up the entire board for India and ensured that the entry strategy was perfect.

Feb 2013 – Jul 2019 · 6 yrs 5 mos · Gurgaon, India

• Update* NLPCaptcha raises it's Series A from YourNest & Udaan Partners. -
• http://www.medianama.com/2014/11/223-nlpcaptcha-yournest-udaan/
• I sit on the board of Simpl5d Technologies as an Independent Director, which owns the brand NLPCaptcha, one of the most innovative advertising solutions company in the Captcha space. My role here is to guide the team on scaling up both on supply and demand side and bring adequate value propositions to all parties concerned through strategic direction setting on Go-To-Market and ensure that team creates the most potent, creative advertising solution through it's video, graphical and text advertising on both web and mobile eco-system. As an equity share holder my role is also to help in fund raising for the company as we gear up for Series A.
• www.nlpcaptcha.com

Nov 2012 – Nov 2014 · 2 yrs · Hyderabad Area, India

• BizGain is a campaign optimization and analytics platform for multi-channel advertisers across search, social and display. Its integrated platform helps advertisers optimize conversions across Web, Facebook and Mobile.
• Its powerful dashboard allows media managers to compare the ROI across each channel and visualize performance metrics in context, in a single view helping them save time and make better data driven marketing decisions.

Nov 2012 – Apr 2014 · 1 yr 5 mos · Gurgaon, India|San Fransisco Bay Area, USA

• Update* - Merged with PrecisionMatch at SVG Media, which is now part of Dentsu Aegis Network after their multi-million dollar buy out in 2017.
• PlatformPlay is India's first online media company that focuses on Build, Operate, Transfer (BOT) as it's core model. Besides this it is into Consulting, Representation For Monetization for digital brands, JV Partnership and Brand Licensing as "India Entry" specialists in Web, Mobile and Smart-TV space.
• PlatformPlay is India licensee for TechCrunch City Events for Bangalore, Pune and New Delhi with the Bangalore event scheduled for 14th & 15th Nov 2013. On the consulting side of business all consumer facing brands of Reliance Industries - Reliance Trends, Reliance Digital, Marks & Spencers, Vimal, and others are mandated. On monetization, several eCommerce brands like Yebhi.com, Fashionandyou.com, Tradus.com to name a few along with the gaming eco-system on Facebook through SuperSonic Ads; BrizzTV a Social TV platform along with Vuukle a social commenting platform are exclusive mandates that PlatformPlay drives in the Indian marketplace.
• AOL properties like Huffington Post, TechCrunch, Engadget etc are also part of the portfolio.
• Its a young start-up Founded by visionary media maverick Rammohan Sundaram, who sold his last venture NetworkPlay to Bertelsmann AG's Gruner + Jahr.

Mar 2011 – Oct 2013 · 2 yrs 7 mos · New Delhi Area, India

• iMedia Brand Summits are produced by Rammohan Sundaram for NetworkPlay Media Pvt Ltd in a JV with iMedia Communications Inc. This is a brand marketing summit where over a 100 CMOs interact one on one with CXOs from the sales community who are solving practical problems through technology and or through service offerings that enables brands to be omni-present in the digital eco-system.
• iMediaConnection.In is the trade portal that supports the flagship event through news coverage in advertising, media & digital.

Sep 2010 – Apr 2014 · 3 yrs 7 mos · New Delhi Area, India

• ad:tech India is produced by Rammohan Sundaram for NetworkPlay Media Pvt Ltd under a JV with DMG World Media, which owned the property ad:tech globally.
• ad:tech is an interactive advertising and technology conference and exhibition. Worldwide shows blend key notes speakers, topic driven panels and workshops to provide attendees with the tools and techniques they need in a changing world.
• ad:tech as a property was sold globally to Comexposium Group (https://www.comexposium.com) in 2015.

Jul 2010 – Oct 2012 · 2 yrs 3 mos · New Delhi, India|Singapore

• Peer Power Affinity Network of top marketing decision makers. Members have access to the network of 5000+ marketing and advertising members in the Asian region.
• A Global Community of 20000 executives within CMO Asia constantly work towards creating strategic interest network and leadership programs.
• Patron members of CMO Asia chapter guide and provide vision & leadership to make a difference to the industry and the marketing profession at large. They also tap into a channel of insight accent and influence to ensure continuous engagement with global marketing leaders across industry segments worldwide.

Sep 2008 – Oct 2012 · 4 yrs 1 mo · New Delhi, India|New York, USA

• NetworkPlay was sold to Gruner + Jahr GmbH, A Bertelsmann AG Company from Hamburg, Germany in 2012 in what was the 1st multi-million dollar ad-network exit in India.
• Update* NP acquires SeventyNine.Mobi (mobile ad-network)
• Update*. October 6th 2011, NetworkPlay Wins Red Herring Top 100 Asia Finalist.
• Update*. On 27th July 2011 CMO Asia conferred the "Digital Entrepreneur Of The Year" award upon me.
• Update*. On 22nd April 2011, I was awarded, Digital Entrepreneur Of The Year @ WATawards.
• Update*. On 23rd Nov 2010, NP was declared the winner for Brand Leadership, Internet Business @ The World Brand Congress.
• Update*: On 23rd July 2010, NetworkPlay was awarded "Award For Brand Excellence - Internet Business" @ The CMO Asia Awards in Singapore.
• Update* : On Feb 11th 2010, NetworkPlay was awarded the Innovative Start-Up Of The Year.
• NetworkPlay is India's fastest growing media company running brand and performance ad-networks branded as IMPACT and RESULTS respectively. It is clearly focussed on creating value to advertisers through a segmented approach thus by enabling marketers to make the right decision in this fragmented Indian digital market when it comes to audience differentiation through various touch points including Internet, Mobile, TV & Events.
• NetworkPlay has over 1Billion Premium PVs of, which 500M PVs are exclusive with over 20M UUs on it's network and represents the biggest internet brands in India for the Indian Market like LinkedIn, OneIndia.in, Bookmyshow.com, Makemytrip.com, Travelguru.com etc and literally owns the travel space for marketers to capitalize on.
• NetworkPlay had the distinction of launching and scaling LinkedIn, ad:tech and iMedia in India to multi-million dollar businesses.
• Through Airtel Digital, Sun Direct and Videocon D2H it has innovative DTH TV solutions reaching over 20M households in India.
• NetworkPlay raised its venture funding from Capital 18.

Jun 2007 – Sep 2008 · 1 yr 3 mos · Gurgaon, India|New York, USA

• I was part of the Sales Management and Leadership team at Yahoo India driving 3 lines of Business viz: Display, YSM (Yahoo Search Marketing) and ISO (Inside Sales Organization) and drove revenues upwards of 15M USD annually.
• Launched RightMedia (Performance Display), BlueLithium (Display Behavioural) and Panama (Search) in India.
• Due to various launches during my tenure, 50% of my time was spent in US on several integration efforts.

Jul 2005 – Jun 2007 · 1 yr 11 mos · New Delhi Area, India

• Built the agency business from scratch with a capitalized billing of over 15M USD in a short span of 2yrs.
• Led and won pitches for the following clients:
• 1) Honda Siel Cars India
• 2) Timesjobs.com
• 3) Magicbricks.com
• 4) Simplymarry.com
• 5) Yatra.com
• 6) Vokswagen India
• 7) Apollo DKV Life Insurance
• Won Cannes Cyber Lion for Timesjobs.com for the most innovative campaign on direct marketing.
• All strategy, media and servicing was also under my purview for the above mentioned brands.

Aug 2004 – Jun 2005 · 10 mos · Mumbai Area, India

• Primary job responsibilities included acquiring new business across OOH, Retail and Sports Marketing opportunities within Madison Outdoor Media Services.
• All aspects of pitch strategy, planning and presentation was led by me.

Jan 2001 – Jan 2004 · 3 yrs · New Delhi Area, India

• Was in-charge of all digital marketing efforts that covered Display & Search budgets for both brand and acquisition campaigns.
• All consumer facing product marketing including, product ideation, design, engineering, execution and consumer marketing was under my purview.
• Online ad-sales that contributed to 1/3rd of the top-line of the company was also directly under my supervision.
• Jobsahead.com was acquired by Monster Worldwide in 2004.

Jan 1999 – Jan 2001 · 2 yrs · Bengaluru Area, India

• Microland was the earliest incubator of Internet businesses in India, having launched a slew of internet products including Indya.com (acquired by Star India), ITSpace.com etc.
• As India's first ad-network, Media2India ran on DoubleClick Dart and also represented Hotmail exclusively in India. At it's peak M2I had over 1000 Publishers and serving over 250M ad-impressions a day.
• Internet World, a gold standard event property owned by Penton Media partnered with Media2India and successfully held three editions of India Internet World at Pragati Maidan, New Delhi.
• Media2India.net was also part of the Microland Family, which merged itself partly with Mediaturf Worldwide and partly with Indya.com

Jan 1995 – Jan 1999 · 4 yrs · India

• Was part of the ad-sales team of the supplement cell, Express Business Channel Series, that produced various focussed industry driven supplements adding to the top-line of the publication significantly.