Dec 2020 – Present · 5 yrs 3 mos

Jul 2019 – Feb 2022 · 2 yrs 7 mos

Sep 2018 – Feb 2022 · 3 yrs 5 mos · Mumbai

Oct 2015 – Aug 2018 · 2 yrs 10 mos · Mumbai

Nov 2014 – Sep 2015 · 10 mos

• Apart from handling key circles and brand communication reaponsiblity, I handle Amul Macho sporto. A completely new category and fresh mining of minds. A comprehensive understanding of the leisure wear category has helped me with continuous consumer study and brand POV.
• This has also increased the band with of the team I handle. More responsible in terms of handling delicate egos.

Jul 2013 – Dec 2014 · 1 yr 5 mos

• Currently Working at Lowe Lintas and Partners as Brand Services Director; handling one of the Key Agency Business- Idea Cellular Ltd.
• Been a part of the most of recent national Brand Campaigns. Also handling 6 of the most important circles -Mah/Goa, Mumbai, MP-CG, Rajasthan, UP-East and Gujarat
• Traveled to most of these parts to get a deeper understanding of consumer mindspace and to give integrated and collaborative solutions. Closely worked in creating experiences and much more integrated campaigns both at national and at circle levels.
• National Brand Campaigns coupled with strong circle exposure has given me the ability to garner a brand like thinking and approach at the same time understand the ground realities and give quick-fix tactical solution. Evolve road ahead and comprehensive circle level blue-prints.

Dec 2005 – Aug 2013 · 7 yrs 8 mos · Kolkata Area, India

• Have been a crisis manager. Closely worked on the various brands, developing and formulating the communication blue print. Instrumental in winning several pitches for the agency . Headed the agency's servicing team driving key businesses through my strategic support. Been key part of the innovation and media integration for abp group. Currently responsible for the business growth and digital footprint of the agency.