Mar 2024 – Jun 2024 · 3 mos · New York, New York, United States · Hybrid

Feb 2021 – Mar 2024 · 3 yrs 1 mo

• Increased DAU by 30K/day via practice reminder email and push personalization and segmentation improvements
• Conceptualized and implemented onboarding improvements driving an 11% increase in day 14 retention and +11K DAUs
• Garnered a 220% increase in user reactivation rate via an editorial campaign to celebrate learners
• Project managed Duolingo’s first-ever “year in review,” partnering with engineering, design and localization teams to strategize and execute, driving 5.8M visits (39% above target)
• Increased average newsletter CTR by 128% by implementing a segmentation-based strategy to promote product launches and drive feature adoption among audience of 121M
• Drove a 400% increase in feature adoption for the Duolingo for Schools product and grew Duocon registrations 3x YoY
• Reduced permanent bounce rate by 83% via data hygiene initiatives and transition to dedicated IPs, repairing deliverability after blocklisting by Gmail

Sep 2019 – Feb 2021 · 1 yr 5 mos

Apr 2016 – Sep 2019 · 3 yrs 5 mos

• Built holistic B2B and B2C email programs from scratch for the launch of the Out East brand, generating 20% of all site traffic to-date and growing email traffic by 131% YoY
• Led the data-driven strategy and creation of an inferred email marketing list, growing email list 187% year-over-year while maintaining open rates (28%) and CTR (4.7%) well above industry average
• Executed the end-to-end B2B CRM strategy for StreetEasy agents according to marketing OKRs, including a 60% year-over-year increase in traffic to StreetEasy’s Agent Resource Center
• Overhauled the existing agent lifecycle journey to optimize performance and ensure retainment, increasing average open rate by 15% and CTR by 55% year-over-year for B2B campaigns
• Spearheaded the strategy and automation of targeted upsell campaigns to alleviate strain on internal resources, generate incremental revenue and ensure operational excellence
• Conceptualized and wrote the number one organic traffic-driving post for the StreetEasy blog
• Seamlessly integrated blog content into B2C marketing emails to enrich value to consumer, increasing
• blog traffic by 92% year-over-year
• Executed the strategy and implementation of dynamic content and ad placements in email campaigns
• via third party vendors, boosting CTR and streamlining ad revenue

Mar 2014 – Apr 2016 · 2 yrs 1 mo

• Single-handedly managed the onboarding and post-sale processes of 700+ campaigns, generating $13M in revenue during StreetEasy’s first two years as a Zillow Group brand
• Made proactive campaign recommendations and impression reallocations to recover at-risk revenue
• Provided top-tier service internally and externally via fast and thorough request fulfillment
• Established a comprehensive reporting process to support invoices in anticipation of any billing disputes

Jul 2013 – Feb 2014 · 7 mos · New York City Metropolitan Area

May 2013 – Jul 2013 · 2 mos · New York City Metropolitan Area

• Responsible for quantifying the results of over 500 grants associated with the Hurricane Sandy Relief Fund.

Jun 2012 – Aug 2012 · 2 mos · NYC

• Responsible for the cataloging, reorganization and conversion of development department files to a newly implemented server.
• Returned in December 2012 to assist in the processing of both year-end donations and those received from the 12-12-12 Concert for Hurricane Sandy Relief.

May 2012 – Jun 2012 · 1 mo · NYC

• Maintained Tribeca Cinemas’ online presence through the maintenance of its events calendar and blog detailing upcoming screenings and other events at the venue.

Feb 2012 – Apr 2012 · 2 mos · Mt Pleasant

• Researched and wrote original pieces for publication detailing upcoming events in the community. Assisted in the maintenance of the website's online calendar, as well as routine copy editing and fact-checking.

Jun 2011 – Aug 2011 · 2 mos · New York City Metropolitan Area

• Assisted in the creation and editing of content for the launch of Food Network's new online reservation platform, CityEats.com. Contributed to its blog kept throughout the launch process, DineAway.WordPress.com